Slant talk-blue ocean + Long Tail +1p= Internet

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Personal fallacy, not to say wrong. It aims to communicate, explore, learn and improve with more internet entrepreneur friends.

The Blue Ocean strategy, the long tail theory, the 1P theory elaborated the economic law, the essential phenomenon, the similar case has already existed in our commercial life, but nobody has summed up to it, the summary, the sublimation. But thanks to the authors of the three works, thank them for their hard work, their creative spirit and their profound knowledge. Because it is their induction, summary, sublimation, can let more enterprises in the commercial actual combat more rational thinking and reference. An internet entrepreneur reading this three book can learn, summed up to what, talk about the network of Siberian tigers personal superficial fallacy.

    Blue Ocean Strategy, long Tail theory and 1P theory are all the same in revealing the nature of economic phenomena and summarizing the laws of commercial practice. Economic theory, of course, is to clear the point of view, clear-cut. As learners, we are free to divide and graft these theories rationally. I personally think that it is precisely because of the advent of the Internet economic era, can let some economic phenomena more prominent performance, can let our experts, scholars better induction, summary, sublimation out. Therefore, the three major strategies, theory, in general, or should be around the internet economy, internet companies, internet business, more appropriate and practical. At the same time, I also superficial believe that these three strategic ideas and economic theory are essentially interlinked, and not isolated. Based on the above reasons, so I put forward: blue ocean + Long tail +1p= Internet.
   
    on the blue Ocean strategy from the Internet economy:
   
    my own superficial opinion , the so-called blue sea should not be generalized. It should be expounded from two angles of market share and competition situation. Take the current video website for example, can you say the blue ocean or the Red Sea exactly? Although most video sites have not yet found a clear profit model, because of its future market potential is huge, so many video sites want to from the future market revenue from the share of the soup. From the market share point of view, this is a blue sea market, in terms of competition, this is a Red Sea competition situation. When an Internet company chooses to enter a video site, if only from the market share of the blue sea to blindly enter and ignore the Red Sea competition is irrational, in turn, if the competition in the Red Sea angle but retreat and ignore the blue sea market share and its own enterprises blue sea competitive advantage is also unwise. Internet economy or traditional industry, as long as there is demand, there will be a market, the only thing to do is to find the demand and create demand, that is, find the market and create a market. Therefore, the blue sea market or the Red Sea market is sometimes difficult to define. If the video site's profit model one day to get a huge breakthrough, then the market will be stimulated out of a blue sea, if the video site is slow to find a profit model, slowly this everyone is looking forward to the blue sea market will shrink into the Red Sea market.

    again to search engine for example, who can say the search engine market is blue ocean or Red Sea, many people may say is the Red Sea, because there are Baidu, Google and many excellent vertical search exists. But the search engine also lacks the real innovation model, so that we Baidu's Li as if said more than 20 million of small and medium-sized enterprises, Baidu development of advertisers only 10多万家, from this point of view, search engine advertising market there is a large blue sea. Only so no one dares to enter, think of the Red Sea because your model is not innovative enough, if you are a completely subversive innovation model, the Blue seahorse appears. So my superficial view is that blue ocean and red Sea are sometimes difficult to define, sometimes even mixed and converted. For example, if I were to elaborate on the market share and competition situation from two points of view, sometimes the Red Sea can become blue sea, blue sea can become the Red Sea. In fact, what is called the sea is not important, if necessary, we can also create several Yellow Sea, the Dead Sea to further subdivide the fine theory. Blue Ocean Strategy can be referred to, but can not be mechanically, some enterprises can be found in the Red Sea blue sea, and some enterprises may enter the Red Sea from Blue ocean. Especially in the Internet industry, who can seize the needs of netizens to the king of netizens, to practical as the king, the long-term adhesion of netizens, to meet the needs, who can create blue sea, is their own blue ocean. Otherwise, blindly follow the bandwagon, imitation, blue Ocean will also become the Yellow Sea, into the Red Sea, and finally into the Dead Sea.
   
    synthesis one word: blue Ocean Strategy needs due to the time, because of the land, because people, can not generalize, not general. Red Sea, blue Ocean are variable, into the Yellow Sea, the Dead Sea is also possible.
   
    Shallow Chang theory from Internet economic perspective:
   
    I personally think that the long tail theory is to some extent with the blue sea strategic implication. There are both strategic similarities and theoretical similarities. For example, in the long tail of the theory of the short head of the economy and the long tail of the economy, hot products and niche products, nothing more than mainstream and non-mainstream market, hot products and non-hot products between the dialectic and Exposition. You can understand that, the long tail theory is really a theoretical reversal of the 28 law, I would prefer to call the long tail of the 82 law is more appropriate, because it is to explain that 80% of the niche products (not hot products) of the profit value is not more than 20% of the popular products, less profit, and explain the low cost of niche products (because of the internet will only fall). That is to encourage us to develop the long tail of the market (that is, not hot market), this is not the 28 rule of handstand, so I call the long tail of the 82 law. The long tail is omnipotent, of course not. Enterprise ProductsThe value of the card without my nonsense, look at what people in real life are concerned about, focus on news events, focus on star, focus on brand-name products, focus on scarce resources 、、、、、、 all of these long tail of the short head of the theory will not be the scenery, of course not.

    Of course, the long tail did not say absolutely how, also admitted that there is rubbish in the long tail. I'm a total superficial feeling. Long tail is a strategy that is similar to or interlinked with the blue Sea Strategy. Because to enter the short head of the economy, mainstream, hot market, it means that this is a competitive situation in the Red Sea market, but why there are so many people willing or still in the short head of the economy to kill, that is because the short head of the market is blue sea, is large enough ocean. Although the cost of short head products will be very high, but the gains are also higher. The long tail economy is a non-mainstream, not a hot market, this may be a competitive situation on the blue sea market, the entire long tail of the market share is big enough, but the most critical question is how many models can let you hold the whole long tail in the hands of the maximum, the cost of the initiative to get the largest long tail is not low. Take the current Chinese book retail market as an example, if the traditional retail bookstore products as a short head products (popular books), the online bookstore products as a long tail products (most books). As far as China is concerned, we compare the Beijing book Building Physical retail store and the Dangdang bookstore. I recently observed a few days Beijing book mansion Physical store, the maximum discount is 85 percent, the daily traffic estimates are calculated by million, daily turnover i roughly estimated between 500,000 to 1 million (blind estimate, inaccurate).

    It also has an online bookstore, but I don't think he has a lot of online booksellers because that's not the point of his development. Dangdang I do not know, only to see the report that 2005 years as if the whole year around 50 million, as if there is no breakthrough profit and loss point. Online bookstore is the long tail of the theory of long tail products and long tail market, then ask Dangdang profit, how much profit? Amazon, the world's biggest shopping site, is reported to have been losing money for years. Why do the losses have to be done, because these companies also know the truth of the long tail market, they also believe that the long tail market value is not inferior to the short head market, but the problem is that we hold a long tail of the ideal faith to the pursuit of hard, chasing when is the head, in order to this long tail market we pay the price is the cost is reduced, The long tail is so easy to succeed. In the Internet enterprises, so the pursuit of a long tail in the market site everywhere, and the failure and the struggle is everywhere, so long tail theory to explain it. The superficial view of the network Siberian Tigers is that both the long tail and the short head have their existence and operation possibility and operability. Any enterprise, put aside the enterprise culture, enterprise value, corporate responsibility, only from the commercial point of view, the primary goal of its development is to maximize short-term economic benefits. There are several possibilities for short-term maximization, minimization, medium-term maximization, minimization, long-term maximization, and minimization. Different strategies and marketing models will lead to different business results. Long tail theory is not perfect to achieve the maximum of short-term economic benefits. Sometimes, don't forget to play a key role between the short and long tail of the abdomen.
 
    synthesis one word: Long tail strategy also needs to be due to the time, because of the land, because people, can not generalize, nor general. 28 and long tail should be complementary, short head, long tail need to connect in the abdomen.
   
    talking about 1P theory from the perspective of Internet economy:
   
    my own superficial opinion , 1P theory across the blue sea, cut off the long tail does not seem to be very appropriate. The 1P theory elaborated the product price marketing strategy, the third party payment, the third party marketing and so on are very incisive, is a marketing strategy, the marketing model, the marketing thought refinement and the sublimation, but is not the innovation. Because whether it is the traditional industry or the Internet industry, the interpretation of 1P theory of actual cases and phenomena abound. However, this can only be said to be a product marketing model, and can not be suitable for all industries. The traditional 2P, 3P, 4P also can not be completely negated. If from the third party marketing perspective, we can also extend the fourth party marketing, fifth Party marketing theory. Marketing model Thousands, if possible, as long as the practice of verification, we can set an XP theory forum, so that more enterprises canTo the divergent thinking to the marketing model to challenge, with commercial real to challenge, to innovate. At the same time, I also feel that the 1P theory is not only a marketing model, but also a strategy, is a kind of enterprise positioning in the early stage and the enterprise operation can be used in the medium-term marketing strategy. From a strategic point of view, and the blue ocean, long tail also have similarities, but the level is different.

A comprehensive sentence: 1P theory also needs to be due to time, because of the ground, because of people, can not generalize, nor general. 1P do not have to cross the blue sea, cut off the long tail, need and blue ocean, long tail peaceful coexistence. Also need complementary marketing with 2P, 3P, 4P and XP theory

Finally superficial talk: blue ocean + Long Tail +1p= Internet

My personal superficial man-made, the blue Ocean strategy, the long tail theory, the 1P theory Union, the complementary application in the Internet profession, will benefit to the Internet entrepreneur is not shallow. How to unite, complementary application, please see my crooked talk------around the blue ocean, pay attention to the long tail, skillfully with 1P.

    When we started an internet company, the micro said when we started a website. The first step to do is creativity and positioning, creativity and positioning to do what kind of website, this time is actually from the overall strategic height to consider, is a matter of global height. This time we can focus on the blue ocean strategy to the divergent thinking to position. Why say divergence, because the previous said, blue Sea to market share and competition situation two angles to consider. Of course, the ideal blue sea should be the market share and competitive situation are in the blue Ocean State, of course, this ideal state is very found. Because this is a dynamic market, said earlier, Blue Ocean, the Red Sea is sometimes converted to each other, so for a website project, as long as we can put the strategic issues from the perspective of dynamic change, our chances of success will be greater, the probability of failure will be reduced. Site creativity and positioning there are only two kinds, one is from the existing model to legally and legitimately seize the market, the second is to find new blue sea with innovative thinking, we certainly advocate innovation. If you can not or do not want to innovate, from the existing model to rob the market, from the competitive situation must be the Red Sea, but does not mean that the market share must be the Red Sea. For example, now is the video, search engine, from the competitive situation is the Red Sea, but the market is the blue sea, if you do not have the innovation and subversion of the profit model, basically will not win, and you can not innovate or unwilling to innovate, then you only from the existing site types to choose those who are suitable for your expertise, there are large or considerable blue sea market, There is a business model that is competitive but not very intense or does not form an oligopoly to be transported. If you have an innovative or subversive business model, market share and competitive situation are in the blue sea, that is good, do not miss the opportunity, but do not forget that your blue sea advantage will be due to your innovative model and the emergence of followers, the blue ocean to the end is still your blue ocean is still hard to say, To make all the things that can happen in the future, like arithmetic, to calculate the possible results, to see if a blue sea can not become the Red Sea, how to prevent it into the Red Sea, the Yellow Sea and even the Dead Sea. Many sites in the positioning of the time is often only to see the market share and competition situation, or the future of the "maritime" dynamic changes estimated insufficient, failure or to go into the dead Sea is inevitable. So to say that around the blue ocean is not to our complete blindly blind pursuit of blue sea, although blue ocean is our favorite, but not necessarily the most suitable for you, even if it is temporary for you, always remember that "maritime" is dynamic change. There are times when you can kill a blue sea from the Red Sea with your own unique conditions, and perhaps the Red Sea in the eyes of others is exactly your blue ocean. All said that the enterprise strategy is the most important, the website project is same, to own the website to develop a kind of strategy will relate directly to you whether succeeds, relates you to be able to go how far. Creative website, the Secret of success is: always with the continuing needs of netizens for the king, with open entity store marketing strategy to do the site (later pushOut). Wal-Mart is the world's first supermarket, there is no scary, profitable street grocery stores all over the world, as long as you are positioned to belong to their own blue sea strategy. In many large cities, the opening of the booming, soon the depression and even closed the shopping malls abound, that is because the strategic positioning of the problem, too much to follow, imitation, speculation caused by impetuous psychology. Around the blue Ocean, analysis and prediction of the different periods of "maritime" will be directly related to your site can be successful, is a phased success or sustainable development success, how long can success.

    As we said earlier, the long tail theory is sometimes similar to the blue Ocean strategy, so we should also pay attention to the long tail when we analyze and forecast the "maritime affairs" around the ocean. From the short head, the middle abdomen, the long tail three angles to pay attention to the market, the product, this also is one kind of strategy. Focus on the long tail is in you around the Blue Ocean Strategic Analysis, forecasting "maritime", positioning the overall strategy when the long tail theory to see your service, your products, your market is a short head, middle abdomen, the long tail of which one. If you are convinced that the long tail market, then ask yourself whether you have the ability, perseverance, confidence, there are measures to ensure that the long tail of the market profit total value or maximize the total value must be you get. Around the blue ocean, pay attention to the long tail is to us in the creative, planning of the site when both use, with divergent thinking to use for reference, will make your site successful weight increase.

    skillfully with 1P, is because you can be in the site at the beginning of creative positioning to consider the 1P theory of strategic guidance strategy can be used, but also in the operation of the site at all times to consider when the 1P marketing model. If the strategy is positioned accurately, it is half the success of the site. The other half is how to implement the strategy as well as the marketing details of the implementation process. Use 1P theory skillfully. Why it is used skillfully, because this kind of third party marketing model in the Internet almost accounted for the vast majority. The current stage of the Internet economy is also mainly to free internet users + network advertising mode as the main means of profit, that is, the largest piece of---network advertising. The vast majority of Web sites take the reality is the 1P theory of the marketing model, for users to provide free service products, and service costs and profits by third-party advertisers to pay. So I say to use skillfully, because this pattern is everywhere, you must use skillfully, occasion or grafting must be ingenious, can get the miraculous result. Not only can you not pay your cost to zero, you may also pay for yourself. Of course, in the 1P theory is subdivided into 11 types, not much tired. Skillfully using 1P, not to your site must use 1P, but you have to always remember your site from the beginning of strategic positioning to the site operation can not forget to think with divergent thinking to consider the meaning of 1P marketing theory, considering whether it can be used, how can be used.
   
    to the Blue Ocean strategy, the Long Tail theory, 1P theory of Joint, complementary application in the Internet Web site projects, I think for our initial internet business friends should be a certain reference, Reference value. It is strongly recommended that the early start of the Internet business friends to take time to seriously read and learn three books, because the network of the Amur Tiger's personal qualifications Limited, to three of the work of the understanding is also a smattering, understand the mistakes of the place must be a lot. This article is not a comment, said that the network is not storytelling, is an entrepreneurial learner's book after reading the diary. (Zebian Admin01)