Slowing internet growth, advertising and pitching

Internet advertising began to shift to the mobile Internet domain.　　Le Tao hitchhiking "Angry Birds" and "Fruit Ninja", all because the growth of network traffic has slowed down. Recently, the Lok Tao Network CEO Bi Sheng revealed that has stopped a large number of display-type ads, only retained a number of search ads.　　One reason for stopping the launch, he explains, is that the traffic on the Web site is already saturated. Both the numbers from Cnnic and Tencent's performance are proving a problem: China's internet users are slowing. This trend is matched by a slowdown in the growth rate of traffic (clicks).　　But the electric business sector, including group buying, is still absorbing investment and seeking growth, which inevitably creates a contradiction between growth and slowdown. Lok Tao to solve this problem in the same way as some of the peers, is to move to a larger space mobile internet.　　But their point of entry seems very unique at the moment: through the game on the phone app. This June, Le Tao "took care" of the mobile game's most popular "Angry Bird" development company, with the latter launched a series of Angry Birds Shoes, and won the brand of the world's exclusive use of footwear products. The high popularity of the game brings high popularity to the product.　　Despite the full stock, but the series of products online a week after the sale of broken goods, three months of weekly sales are in more than 1000 pairs. After the first successful, Amoy also talked about another classic mobile game "Fruit Ninja" joint brand operation right, is about to launch "fruit shoes."　　According to Bi Sheng revealed that the cooperation between the two sides will be further, in addition to the joint operation of footwear brands, Fruit Ninja will also be built in the game of both sides of the advertising shoe products, this way the user flow into the Amoy mobile phone sales app. "At present, Le Tao mobile phone app generated turnover, has reached 20% of total business." Bi Sheng revealed. and Lok Tao similar experience, and Jingdong Mall. Jingdong Mall iphone and Android mobile phone client downloads are nearly million, with a daily turnover of more than 2 million yuan, according to data from the Beijing-east.　　In the desktop Internet growth bottleneck, the mobile internet has become more and more electric enterprises of the gold mine; Le Tao by App game cut, next to find a unique entry point will be who? (Yang) Share: >> more