Small and beautiful: small entrepreneurial companies that create miracles

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Countless entrepreneurial small companies maintain a strong combat effectiveness, creating an unexpected "small miracle." When a small company with scarce resources is holding on to just a few straws, it tends to be more entrepreneurial than squad's big-business professional managers. Smaller, often means more professional, faster, more accurate, more meticulous, more patient ... As well, it is easier to shine into the dream of reality.

Why not small and beautiful?

A roadside snack bar only 3.3 square meters, annual sales of more than 300 million yen; a small company with only 13 employees in its first few months, with an acquisition price of 1 billion dollars; an ordinary quick print shop can also be made into "China's capital market vane"; a local small manufacturing company with one hundred or two hundred employees, Its technical force has been able to produce a "1 million 1 grams" of the powder gear, occupy more than 70% of the global market share.

Through economies of scale to obtain cost advantage, and then to grasp the right to bargain, to obtain more market share, the final Matthew Effect will let the winner ahead, this is the industry's most widely competitive logic. In the experience of many entrepreneurs, it seems that a great company is necessarily a "big company"; it seems that only the company "bigger" can be "strong"; it seems that "I just want to be a small company" in the business plan is a lack of ideals, even people can not lift the head of things.

The truth is that there is no unsinkable "ship" in the ocean of business, the lumpy of cloud, with perpetual uncertainty and an unsinkable entrepreneurial spirit-

On the one hand, Kodak, Nokia These once great companies why the transformation is difficult? Is it because the customers can see the market trends, they do not see it? Difficult in the heart, difficult in balance, difficult in the strong people willing to break its arm entrepreneurial courage. Is "big company" really a "great company"?

On the other hand, big projects made by business giants often struggle to compete with the dizzying micro-innovation of small companies. We see that countless entrepreneurial small companies to maintain a strong combat effectiveness, to create an unexpected "small miracle." When a small company with scarce resources is holding on to just a few straws, it tends to be more entrepreneurial than squad's big-business professional managers.

Small is big, fast is slow. In this era of "big" for the United States to talk about "small companies" may seem a bit outdated. But smaller, often means more professional, faster, more accurate, more meticulous, more patient ... As well, it is easier to shine into the dream of reality. Why not small and beautiful?

"Small" is a kind of value

What companies do you focus on when you turn to popular commercial newspapers and magazines, access the financial channels of mainstream websites, and even wander through bookstores? The world's top 500, "The next King", "Speed up the listing" ... When people are caught up in the "China Business Haste Show", they are particularly fond of hearing stories of the big, the strong and the victorious.

As if only big, is strong, just call the hero, legend, even epic. However, the business world should have a rich variety of rules of existence. In an ecological jungle, the towering trees should also have nameless flowers. Being a good little company can be another value.

The "narrow door" of maverick

Jesus said, "Take the narrow door." For the gate is wide, the road is large, and there are many who go. Lead to eternal life, the door is narrow, the road is small, and the few who find it. "The different stories that happen in China's dairy industry are the best explanations for this sentence," he said.

Since the 90 's, a handful of big brands have dominated almost all of the country's milk markets. However, unlike most of the other milk used for UHT high temperature sterilization in China, a company called Huaxia Livestock produced the wonderful milk, adopting an older, more compliant pasteurization method--making the milk taste more authentic, while preserving the protein content in the milk to a great extent. 20 years ago, Chinese urban residents drank almost all of their pasteurized milk.

Obviously, the million has gone a different road with Mengniu, Yili, but this brand is only known by a handful of people who are particularly concerned about the quality of milk. At the same time because of the preservation problem, it can only be sold in Beijing and Tianjin two regions. The high cost of building pastures, adopting better technology, more expensive feeds and limited size has made the company a one-time loss.

In the 2008, when the melamine incident broke out, several brands plunged into crisis, but this saved all. Subsequently, Taishan Investment announced that with a European dairy manufacturers to invest in China's livestock 45 million U.S. dollars, because it produces enough milk quality.

So far, the Chinese animal husbandry is still only 7000 cows, this and "bitter experience" after the frequent need to raise hundreds of thousands of cows mengniu. Compared with those who aspire to "big" enterprises, the Miao undoubtedly chose a "narrow door." The road is slow, but more steadfast.

Great Little Company.

No TV or magazine interviews, no commercials, little stores, no parking lots, only two items for sale, and 3 people with disabilities in a small company with more than 30 employees ... and a few more. The disadvantage of small and medium-sized enterprises is almost all concentrated in Tokyo, Japan, a street pastry shop "small bamboo" body. Nevertheless, from 1969 to now more than 40 years, every day early in the morning customers will be in front of small bamboo queue.

The store, which has only two tatami sizes, creates annual sales of more than 300 million yen. The reason is very simple, that is "genuine": the owner of the small bamboo from his father through more than 30 years of study, to ensure the continuation of traditional taste. Not affected by the economic situation, not blindly pursue the trend of fashion, trying to maintain quality.

We have introduced a "off the list of the most recent print shop"-Rong Big Express printing. A small print shop how to do the first in the country? Ordinary print shops are hard to know what kind of material a CSRC official would like to see, but in honor of the staff, there is a wealth of experience from the project proposal to the production of the prospectus. What's more, the customer's minor omissions in some programs will be discovered and pointed out by the printer. It has monopolized the national 90% of the listed materials printing market, and even known as the wind vane of China's capital market: If the lights are brightly lit, all night, it shows that the market is hot;

These great small companies show us the "professionalism" of small companies: do not ask the company to do much, but to achieve the best products and services, perseverance, so that no one can go beyond.

What could be more valuable than profit?

To make the company bigger is to earn more money, money is also the main purpose of enterprise existence. However, this is not the only reason. Those who take the "narrow gate" are usually not too large, often with an assertive, passionate founder or leader standing behind them. For them, the enterprise itself is not a goal, through the enterprise realized self-worth. They do not like to follow the common sense of the card, the success has its own definition, never parrot. In such enterprises, business activities usually with a very deep humanistic feelings, with intrinsic feelings.

They would ask themselves, "Why not sell the company to get cash?" Then take this as the starting point, and then to find a set up now, in the next 100 years will also be set up a reason. Even small companies can be cool and flashy. It is because of their existence that we can see the business world more rich and diverse, more feelings, a soul side.

The great genes of a small company

They are passionate and firm, they have a personality but they are very sensitive to market judgment, they also know how to resist the temptation to be diverse, concentrate on just one product, or do their best to run a project; their name is called a small company. These are small companies with small broad, become "small giant" the great gene.

A great birth is always about a dream.

What is the strongest force in nature? What is the most powerful thing in business?

Turning to Henry Ford's autobiography, you will read the manifesto: "I will produce cars for the general public." Anyone who has a good job is likely to buy a car and enjoy a good time with his family. "Wal-Mart's first appeal was to save every penny for the people at the bottom of the society," Coca-Cola's goal is to make a tasty drink that people can afford and buy, and what Microsoft does is to put a PC on everyone's desk.

When they are small companies, their goal may not be to change the world, nor to be earth-shattering. You know, it's great enough to do something that's just plain, but completely yours. It's important to have a dream, it's the first proposition about direction, attachment, interest, persistence and expertise.

Entrepreneurship is not a matter of two days a day, but a project that needs to be done for a long time. Are you still willing to work more than 10 hours a day without getting paid? Not for money, small companies entrepreneurial dream, often more tenacious.

Entrepreneur's unique market vision

Another famous saying about Ford is: "If I ask my clients, what do they want?" Their answer must be: a quicker horse. "Supposing Mr. Ford had gone to compete with those horse-raising men, what would have happened?"

In countless entrepreneurial stories we see that a small company has only one phone, one computer, or some other equipment that is less expensive but makes the company more mature. The main focus of the entrepreneur is on the market. These people, without exception, have the trait of being adept at discovering the needs of the people around them and using their own strengths to create unique products.

"I can do, I like to do, the market needs me to do", focusing on unique and professional products. Unable to fight the Giants, the success of the small companies to do is either to discover the blue sea, or the Red Sea in search of the blue sea. Isn't that what every entrepreneur should be focusing on?

The most skilled, the most cattle employees

The experience of the man who made "the world's smallest gear" was that there was competition and no competition in the world. Small and medium-sized enterprises should not be in the "price, scale, variety" on the competition, but should pay attention to "technology, quality, finance." Among them, technology is the first competitive element.

In our experience, the founders of successful small companies are almost all "technology talent". For small companies, the market and product is the lifeline, in such a company, there is no full of management theory, but the technology is ignorant of the operators. Any enterprise, ultimately, rely on the product to speak. And their products to do the best, more close to the market, it is small companies and large companies to compete for the magic weapon.

The smaller the company, the more important it is to hire the right people. On the other hand, can small companies hire the best employees? Master in folk. " The founding partner of Dry Dragon Venture to search for the job advice is: "Do not look down on small companies, small companies can be a dragon, a large company everyone can only be worms." "Small companies offer more room to play and are often more likely to attract maverick bulls."

Personalized management is becoming a small company logo

What does it mean to maintain the entrepreneurial zeal of ordinary employees? What motivates the creative minds of technicians? This is a common problem that most companies face today.

The flexible management system began to pay more and more attention to people. The growing nature of small companies requires more flexibility in management, and any small company needs to develop management systems and methodologies that are appropriate to their own characteristics and environmental requirements. As a result, we see some interesting phenomena in many small companies: no clocking, no uniform, and even the purchase of snacks is "one person, one vote" ... Management is the heart, small companies do not have exciting remuneration, but human management can make entrepreneurial passion more lasting.

Standardized management and humanized management are not contradictory. This is like blood and meat, it can be said that the frame and content, a house can have a steel frame, which will be strong, but the soft can make the house romantic and warm, the two compatible.

Find the most exciting small company

Welch has praised the virtues of small businesses in the book: "Small companies are orderly, simple and unconstrained." Small companies are passionate and scoff at bureaucracy. Small companies don't have good ideas--good ideas don't ask the source. In small companies everyone is needed, everyone has to participate, rewards and punishments are based on the contribution of everyone to the enterprise. Small companies have lofty ideals and set an example. ”

Those exciting small companies, for us in the "hit" business values, put forward another "small" possibility--

Instagram: The least people create the greatest value

The internet is indeed a place where miracles can be born. In April 2012, social giant Facebook acquired a Instagram of popular photo software companies in just a few months, with a total of 1 billion dollars in cash and stock. It is by far the largest acquisition and the largest ever in the mobile internet. The industry is excited to declare: the world's highest per capita value of the small micro-company was born!

In the fall of 2010, Instagram was founded by two Stanford graduates, and the free Instagram app was the company's only product: It was launched in the Apple App Store in October 2010 and was named "The best application of the Year" by Apple in 2011, Apple iOS and Android version are now available for free, with more than 30 million registered users, with more than 5 million uploaded photos a day.

But surprisingly, Instagram's team has only 13 people, two of whom have just joined the company for less than 2 months. Facebook's high-priced acquisitions have made them rich overnight, with an estimated $1 billion trillion means an average of about 76.92 million dollars per person. Instagram creates the greatest value with the least number of people.

What is Instagram for? Simply put, it is the picture Weibo. Users can use their mobile phones to take photos, modify and share photos, and comment on photos. The prospect of this freeware is that registered users have grown almost one-fold since last December. April 3 after its release of the Android version within a short span of 12 hours, the download volume of more than 1 million times. Industry insiders say strong user participation brings the ability to gain access to personal data, and the ability to innovate is affirmed, leading to an important reason for Facebook's acquisition.

And Kai-Fu Lee on the Micro-blog also praised Instagram, "with the top engineers, is now the most important basis for entrepreneurship," The giant gap may survive.

Future industry: The longest vacation, the most efficient work

The future industry was born in the Japanese Qifu County in 1965. As a company engaged in manufacturing and sales of building materials products, the star companies, the entire enterprise is only more than 700 people. Most of the staff have been serving the company for 20-30 years, and few have voluntarily resigned. As "Japan's most rest day Company", the future industry has been sincerely for the well-being of employees, standing in the perspective of employees to operate.

Take 2008 years as an example, the future of industrial leave to 143 days, at the end of the year to even 19 days. In addition, the annual standard paid annual leave is 20 days, every five years the company also organizes a whole staff of overseas tourism activities. If you catch a trip abroad, the day of rest is close to 170 days. This is beyond the imagination of the long holiday company.

Nevertheless, the future industry has achieved good sales results, its annual turnover reached 32 billion yen, gross margin of about 4 billion yen. What is more worth mentioning is that 20 years, the future of industrial sales profit for a long time to maintain more than 5%, is a company that does not know why the economy is depressed.

In the future industry, the daily work time is also relatively short. Most manufacturing companies start work 8 o'clock, and the future is 8:30, and the hours are 16:45. In this way, the working time of one year is less than 1500 hours. In addition, the future industry is a "no overtime" company, the company even considered the implementation of "overtime = fine" Operation policy.

The company's managers believe that employees have more vacations, but more energy and more enthusiasm. Management is not an order, marketing is not a task, all management is based on the voluntary basis.

Here, late, leave early will not be punished. There are individuals who are late four or five minutes, more than 10 minutes, one months may be one or two hours late, the salary is not reduced, but the staff themselves will be ashamed. Later, they will consciously overcome their own problems and work on time. The future of industrial management in each of the provisions are for the sake of employees, but for the enterprise to add a lot of power and vitality, can be described as "the more vacation, the more efficient."

Villefort: A company without a boss

Like many technology companies, Villefort software often promotes the advantages of the office environment, such as high-quality Espresso, free massages and laundry services. Here, only one thing is not equipped: the boss. The company doesn't even have a manager or a designated project. 300 employees are responsible for recruiting colleagues and engaging in projects that they deem worthwhile. The company's flexibility can be seen in the eyes--it is free to scroll to a selected place to form a workspace.

The company does not have a subordinate relationship, the working hours are determined by the employees themselves, but also to do things well? In fact, this company, known for its development of video games, is the only enterprise that has been in the top 5 of global game development and engine development. The world's most popular shooting game "counter-Strike", it is from its under the command.

In Villefort, there is no post promotion, only the emergence of new projects. The way to decide compensation is for employees to grade their co-workers-not including themselves-and vote for the people they think can create the greatest value. In addition, each employee can participate in the recruitment process, and the team to make decisions. There are relatively few cases of dismissal, but the process is the same: the team decides whether to dismiss the poorly performing members.

A project manager with no birthright is present in every project of the company. Gregos Col, the veteran of 16 years of product design at Villefort, said, "If nobody leads, it usually means that the project is not worth doing." When a co-worker has a different opinion on whether to keep or scrap a product, it is up to the market to decide. "When we really can't agree-it's really rare-we're going to launch it and see who's right," Commen said. Over time, it may prove that we have done something wrong, and our consumers know that even if we screw it up, it will be repaired. ”

The company emphasizes "natural leadership", an employee who has never been fixed in any organization, and everyone can call the project team anytime and anywhere based on their own perceptions of the product and market. The leaders of each project are naturally produced in the process of organizing, brewing and executing a new product. In this "miniature democracy", where there is no hereditary or appointment, the leader needs to be able to attract followers with his own expertise, experience, and job prestige.

The friend of the remnant: great Humble

In fact, the group is no longer a small company. Since its establishment for 13 years, it has 1 charitable foundations, 8 non-profit organizations and 32 High-tech social enterprises, and has accepted more than 1000 people with disabilities to stabilize their employment.

In the 1999, Zheng Weining, who grew up with hemophilia, used his mother's 300,000-dollar legacy, at home, the founder of the "Friends Network" (the predecessor of the group), from 5 people with disabilities, 1 computers, typing a small workshop started, recruiting people with disabilities throughout the country, and gradually entered the software development, animation culture, E-commerce and other fields. The company has not lent money, has not received the government's livelihood subsidy, its subordinate friends software is the only one in China is not only a national High-tech enterprises, but also the national excellent welfare companies.

Previously, there had never been such a large concentration of disabled people in employment, engaged in high-tech industries. The concept of "disabled software Factory" was put forward by the disabled friends. Zheng Weining that the physical condition of the disabled is different and that in order to provide them with as much work as possible, it must be Inns. "If the development of a software, an engineer can be done alone, in order to use the disabled human resources, we will be the process of artificial decomposition into 10 links, and then slowly connected to the production line." In this way, people with disabilities who have not gone to college can also work in software. ”

It seems that inadvertently, the residual friends to achieve the software production of the "factory"-the software production process is modular, component, standardization, each production link time to be clear, the total time and quality of software production has become controllable. In 2008, the software passed the CMM13-level certification established by the Institute of Software Engineering of Carnegie Mellon University in the United States, marking that the company has been able to manage the implementation of software projects with a strictly standardized process system.

The software has no marketing department, but orders are constantly. 2004, the residual friends for Shenzhen King Property produced a housing management system software, 7 years later, customers want to make some changes to the software upgrade, the company dispatched the executive staff unexpectedly or the original class. General software companies, employees may have changed several batches. Over the years, the software has maintained 0 job-hopping rate, a highly stable team virtually become a competitive advantage.

In the High-tech industry such as software, people with disabilities have unique time advantages and patience, so that their intellectual output does not lose the able-bodied. But the more important contribution of the group is to explore the meaning of "human being", so that every "humble" person stands in the middle of the stage again.

How to make the best of a small company

Small companies have a low survival rate, which is the same in all countries. In Britain, the United States, France, Germany and Italy, only three-fifths of enterprises can survive the establishment for more than three years. How can small companies survive, how to compete with big enterprises, and how to further develop?

To survive and to survive--a small company's breakthrough

1. Change product design

The advantage of a small company can come from redesigning the product or repositioning the product. This method works even for old, traditional products such as bicycles.

When he first started 20 years ago, Schwen was a foundry for bicycles. Today, however, two-thirds of its sales come from its own brands, and only One-third are from OEM production. As a small company to become the world's number one bicycle manufacturer, the secret of JetBlue is to constantly win the product. Those old bike makers are more focused on maintaining the status quo. They tend to think that a product that has existed for so long can change again.

The answer is: there can be many changes. It continues to develop new bicycles to meet the special needs of customers: to make the rider feel more comfortable, reduce the weight of the body, improve the performance of bicycles, increase the value of products, make products more environmentally friendly.

Product changes are not limited to performance, and the Czech Republic is constantly exploring the use of new materials. It was the first manufacturer to replace a common steel frame with a chrome-molybdenum steel frame, and the first to develop and produce carbon composite bicycles, while actively developing aluminum frame manufacturers. Because of the promotion of the use of new materials in bicycle design, the Czech Republic set the company to lead the trend of the image.

2. Continuous development of new products and processes

Asia Coatings (India) Co., Ltd. is a leading enterprise in the market segment, and has been praised by many publications and schools as one of the best small companies in the world. When Danny, the vice chairman of the company, was asked where the company's competitiveness was and what competitiveness he believed to be enduring, he only highlighted two words-"innovation". There are two ways to encourage innovation in Asian coatings: one is to continuously invest in research and development, and the other is to promote entrepreneurial spirit within the enterprise.

The problem is that in small companies at the stage of development, many ideas cannot be implemented because they cannot afford to fail. But fear of failure is the enemy of innovation. "How do you build an entrepreneurial organization?" says Danny. The focus of our work is to get the entrepreneurial spirit to take root. We challenge our employees, give them the freedom to decide what they can do, educate them, and let them understand the values and culture of the business. Then tell them to let go and innovate in their own field. ”

3. Focus on market segments

"Finding your own opportunity market" is the most common strategy for small companies, but it is much more difficult to do than to say. Large companies have the ability to expand market coverage, and they can easily take away these opportunity markets. In addition to the market changes so quickly, the opportunity to come and go.

M3com Company, registered in Bermuda, offers point-to-point rental services across the Pacific Ocean. The key to the company's focus is: nothing. M3com to its own location through exclusion, it does not provide a complete range of telecommunications services to different types of customers.

The company is targeting customers who are unattractive to big operators. M3com the Chinese business through cooperation, with its target customers coming from the financial, manufacturing and shipping industries. It found that there were more than 100,000 manufacturing, trading and shipping companies in China – and that there were enough potential customers for the opportunity market. The delivery time expected by the customer is 40-60 days, and m3com often takes only 10 days. In order to win a customer, it plays the biggest advantage of small business: speed.

Non-organized and astonishing efficiency--a model of the organization of small companies

A company, including the boss, 13 people, ordering basic by fax and telephone, no quality inspection Department ... But in the 37 years of entrepreneurship, through the oil crisis, exchange rate shocks, bubble burst and other adverse shocks, can still maintain more than 35% gross margin, and listed, the founder also won the National Entrepreneur Award. This is the most famous a-one in Japan.

Founded in 1970, the Japanese company mainly produces Superhard spring chucks, with a market share of up to 60%, with 13,000 foreign customers and listed on the Osaka Stock Exchange in 2003. In 2007, Meihuan, the founder of the company, won the Japanese Entrepreneur Award, and the winners were the son of SoftBank and Yanai, the Uniqlo.

It is no longer necessary for a small business to be a leader in the industry to be an invisible champion in a niche. But because of the small to the extreme, A-One is also full of anti-traditional ideas in management:

First look at the astonishing efficiency of a-one. Because fewer people, so a-one a year meeting time together not more than 30 minutes, a lot of communication is standing on the scene said. A-One product quality is good, but its strongest advantage is in the fast delivery. The production time of a big business week or two week is only 1-3 days in A-One. "In fact, 70% of the orders received before 3 o'clock in the afternoon that day can be completed and distributed within the same day," said Mei Yuansheyan. In fact, to do 100% delivery is no problem, but in this way, the next morning will have nothing to do. ”

A-One from accepting orders to working in factories, with less than 5 minutes in between, and the middle process is not dependent on IT systems and networks, relying solely on handwritten faxes. Because the personnel is few, the category is few, therefore the production process does not need to pass through the big enterprise the production arrangement time, the material management, the delivery time management and so on many processes (these all are called "the manufacturing Redundant management") Meihuan. Several people make a phone call or take a fax and run around in a few minutes and start producing. In order to shorten the delivery cycle, A-One even omitted the quality inspection steps. According to Meihuan's theory-as long as the careful passage of each process, the output will only be high-quality products.

Even more surprisingly, as a miniature manufacturer, A-One has its own sales network, constrained by limited resources. This strategy not only makes the process from order to manufacture to delivery is done by oneself, there is no intermediate link to improve the delivery speed; More importantly, it also gets rid of the dilemma of price control by the sales side. Meihuan in the description of the company's high income composition, the General Assembly stated that 20% of the profits from manufacturing, 15% from the sales department, so there will be more than 35% gross margin.

In A-One, employees are not only life-long employment, do not need to clock, can share the company's profits, Meihuan is also put forward some of the deviant argument. In A-One, for example, he tends to recruit layman staff, because "easy to cultivate", the current A-One daily in English for overseas sales Director, the beginning is the nearby housewife.

A-One has no organization or title, because "we all understand each other's ability level, so there is no need to simply give what title such as Not free things." This made the company ready to go public when Meihuan and securities companies had a big disagreement. In the view of securities companies, no organization can not be clear about responsibility, but in the original look, the so-called clear responsibility itself is strange. Responsibility is not necessary to let people negative, the responsibility of the company to bear on the line, otherwise, no one to challenge the difficult things, the company will lose its vitality.

The skeleton of a sparrow--on the day-to-day management experience of a small company owner

Spadger also need spite. Small company management and different from large enterprises, it can be said that the management of large enterprises is to improve the structure of the system to find optimization, small companies are filling sieve, because all aspects of the need for simple, transparent and credible management tools. Big business Management by mechanism, small company management by art, let's look at the day-to-day management experience from a small company boss

1. How small companies retain the backbone

Prices have risen, costs have risen, and corporate profits have not risen much these years. Every employee wants a big increase in wages, but it is estimated that more than 90% of small companies do not. Since I can't make everyone happy, I only meet the backbone of the company 20%.

First, the development of the backbone of staff shares: I will buy a share of the company, half price sales to the backbone staff, within five years withdrawal only refund the principal, five years withdrawal me three times times redemption. Each year a profit of 60% dividends. Anyway, rich people earn, but once the shareholders do sorry about the company, double punishment, deducted from the share money. This is really good, in the last five years, no shareholder left, and the company's key positions have shareholders, save me a lot of energy.

Why not send the backbone staff shares? In fact, I do not care about the money, mainly for the things that others do not cherish, and the money can be used as a deposit to prevent shareholders to make lattice.

2. Some money can not be saved

Just starting a business is also one or two people, their own sales, purchase, repair, run the bank. There was no registered capital, borrowing a friend's business license. I went outside to study for a few months accounting, and began to blindly make statements. Then I found an accounting company, 300 yuan a month, and then no longer have to run the tax bureau.

To the company more than 10 people, I still let the accounting company to do accounts, the company has only one cashier, no full-time accounting and library management. The subsequent years of business development is good, no less money, but at the end of the company's account on the amount of money has not increased. Later I found that the company as long as a 10 people, the boss of a person can not see, the whole company like a sieve, everywhere is a hole, can be left with the money is strange. Only the system is sound, the person is unassailable, can manage the company well. After the company, as long as there are 4 people, must be a boss, an accountant, a cashier, a library tube, to kill no longer save that little money.

3. Relatives in the company

The company to achieve a certain scale, the field of an elder call, said her son (that is, my cousin), in the local industry, a small company as a salesman, income is not very high, hope to Beijing development.

Cousin is very clever, and in the Department of Business done well. In an instant a year past, cousin in this industry has become a duck in the woods. At this time, cousin found me, said he had several students in his hometown, smart and reliable, hope to bring along with the development. I think it's a good thing, come on, take it all. The trouble begins.

Cousin and his friends eat and live together, with each other only said hometown words, the company in addition to me who can not understand. Although they were in different departments, they were perceived by department heads to be in collusion with each other for money. I talked to my cousin once, and he patted his chest and said never to make a similar mistake again. But not one months later, some department heads showed me the matter and they even encouraged others to do it. I am really embarrassed, but the long pain is not as short as pain, a bite, will be cousin and his small gang after the ceremony to send out, the company's business for this concussion for half a year. Relatives and friends can not be used or as far as possible, or perhaps finally even relatives and friends do not have to do.

4. When the boss and the car

Last year back home, sitting with a relative driving car. Relatives just take a driver's license not long, belong to the trainee driver. The road is wide and straight, the driver's hand is constantly moving, left a right, I sit in the passenger seat, the mind is very tense. Recall ten years ago when I just took the driver's license, confident enough, do not understand how the car people have this feeling, now just understand.

Summarize oneself to open a company, also often make similar mistake. Policy capricious, see other companies have any new regulations, often a pat on the forehead to use, over time to find the effect of bad and again, make the company staff at a loss. The original method of commission reward has been very good, after the practice of testing more reasonable, the staff also recognized, but after listening to what experts lectures or read a management book, not after careful consideration and combined with the actual situation of the company copied copy, the results of accounting complaints bad operation, staff complained that the policy is unreasonable, a toss and then changed back to the original.

The company and the car is very similar, do not have to adjust the steering wheel, otherwise the driver tired, passengers tired, the car is also easy to risk. As long as the company's operations within the controllable range does not make a big mistake, the policy should be stable implementation, to maintain consistency, so that employees in the heart of the bottom. Otherwise the company is always adjusting, the staff lacks the sense of stability, does not go out to be strange.

Reverse growth

In the United States, "Businessweek" selected the United States "100 fastest growing Small companies" in the past three years, sales average annual growth of 28.7%, profit growth of 61%. The 500 big companies listed in the standard and poor industry composite Index were 10.3% and 23.8%. Small companies have an average return on capital of 15.4%, while the latter is only 6.9%.

Such a remarkable performance, so that large companies are not face. In fact, when small companies want to become bigger, big companies want to be more dynamic.

Big company disease

Mr Ma, chairman of Tencent's board of directors, once expressed his anxiety: "Can you keep as flexible as a small company, not the bigger the bureaucracy, the slower the internal decision-making, the slower response to the new needs of the user, which I worry about every day?" "Many big companies are not afraid they are not big enough, but worry that they are getting too big." Zhang, the founder of Broad Air Conditioning, believes that simplicity in the pursuit of scale and efficiency is folly.

And another real estate boss Pan Shiyi, at the beginning also want to big business. He was very appreciative of the American model when he first started real estate in 1992. See McDonald's to sell hamburgers, Coca-Cola to sell drinks can be made into the world's top 500, Pan Shiyi also want to follow the U.S. model of development to do a large company. But the 1995-year bankruptcy of the Bahrain Banks has made him realize that the company has great benefits, but there are big risks. A few hundred years of history of the bank, in an instant, by a more than 20-year-old youth collapse.

Since then, Pan Shiyi has begun to rethink this big corporate model. For more than 10 years, he has witnessed the greatness of Chinese architecture, wide roads, grand squares, and the tallest building in Asia ... For fast-expanding businesses, he says he really wants to be a "small company." Our annual turnover is 4 billion yuan, but I always regard Soho China as a small company, the key is to have small company consciousness. If you think of yourself as a big company every day, inefficiencies in the interior weaken the company's creativity.

Many big companies now have a serious "big company Disease": the middle and high level all day indulge in the meeting, each department has built its own department wall, the internal friction is serious, management hierarchy too many high-level not understand the situation, but lack of authorization, can only be upset the battle.

The "Small Business" rebirth of Big Enterprises

For big company disease, Ma Yun painstakingly meditation out of the crack is split. "Taobao is growing too fast, and it's getting faster. This is a challenge for us because we have never run such a big company. We split Taobao into four parts and become smaller companies that give other competitors a chance. If 10 years later, we are still very large, I will also be split into three parts. I want to make sure that we run big companies like small companies. ”

May 18, Tencent also officially announced a major internal restructuring, the original business system to the Enterprise group, and the establishment of Tencent electric power companies to focus on business. After the adjustment, Tencent will focus on the distribution of social, gaming, network media, wireless, electricity, search and other six major business.

At the same time, MA to the company all staff sent an internal mail, said the company from more than 2000 people on the basis of seven years, the scale of seven times times, it is easy to breed some large enterprises disease. So he hopes that through this adjustment from "big" to "small" to reshape the entrepreneurial nature of small companies, stimulate passion, rapid response, leading technology and experience innovation.

From "Dinosaur soil" to "entrepreneurial soil"

In the enterprise operation level, if the past large companies can also rely on their huge body to crush the competition, now with the Internet and it and other new management tools, small companies have put themselves in a completely different competitive environment with large companies, making large companies do not have the force.

The internet speeds up the flow of information and makes changes in the market environment faster. If the original Amazon jungle Butterfly wings, it will take a few days to lift the storm in the Pacific, now it only takes a few seconds. The management model, which is still reported at the big company level, may have lost the good chance.

Small companies are constantly occurring, growing and developing with their rapid response, accurate understanding of customer needs, localized services, and entrepreneurial passion. In order to adapt to faster innovation, big companies have to do small: split into smaller companies, focus on their own business to remain flexible, or compress internal hierarchies to speed up the flow of information.

One of the laws of commerce is the natural, survival of the fittest. The dinosaurs were big and dead, but the ants were small, but they were endless. As commercial soil changes, the "dinosaur age" will eventually be replaced by "biodiversity". This article has the emotional password http://www.qingganmima.com regular feeds, reprint please indicate the source.