Small and medium educational institutions use Education Service website performance doubled

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

As we all know, network marketing has been popularized in China's education industry. At the same time, a large number of educational services websites that host potential customers and training institutions are growing. Song Jia Network Marketing notes with the education industry work experience for everyone to share, small and medium education institutions should use these education services website, so that their enrollment performance doubled, so that the promotion of work with less effort!

Education Service platform, Popular point is a similar to Taobao platform, on the one hand, invite training institutions (store) in its platform registration account, set up a branch (shop); On the one hand, through a variety of promotional channels to attract potential customers to the platform to find relevant education and training information (selection of baby). The whole process is based on the search engine to complete. Therefore, to find a high-quality platform, you can let training institutions in the search engine marketing with the smallest output and risk to obtain the maximum benefit. But the education Service site is also a mixed bag, how to choose a reliable platform, how to choose a reliable platform, then Song Jia for everyone step-by-step analysis.

The first step: Research Education Service website to obtain the way of traffic

At present, the quality of education Services Web site to obtain a large number of traffic methods is basically relying on bidding and SEO.

Bidding promotion, refers to some of the rich and deep education services website through enough to buy some keywords, is often a hot keyword, access to accurate traffic, will introduce customers to the agency Display page, this page often has and its cooperation with several or even dozens of institutions, customers can choose one or more to consult.

SEO promotion, platform often has a very strong SEO team, to ensure that the release of information can be quickly indexed by Baidu, and achieved higher ranking, and ranked stable. When a potential customer searches for relevant keywords, they are able to access their platform for consultation. However, tyrants after all, the majority of the current education Services Web site or SEO to obtain traffic-oriented.

Looking for quality Education Service website, can give us what help to promote work?

1 for the training agencies to do the bidding, it is no doubt that in the bidding rankings and a more display position; For those who can not afford to pay the price of the Organization, through its cooperation, equals someone to do the bidding for us, you can get more accurate, strong intention of the hotline resources and avoid the risk.

2 added a website to the enterprise:

1 more than a good platform for optimizing keywords, we optimize the keyword can be the fastest Baidu included, and get a better ranking. Increase the amount of exposure on the search engine;

2 Some educational information platform also allows the outgoing chain, but also played an auxiliary SEO optimization effect, links can be directly into the official website.

3 The platform can directly join the Enterprise hotline and online information system, so that customers directly communicate directly with the enterprise.

The second step: how to choose a quality education Service website?

First of all: First look at the local bidding agencies, whether there are educational services website advertising, if any, we can contact with it to discuss cooperation. The quality and quantity of the hotline are guaranteed to be stable (specific effects are also related to regions, industries, seasons and rankings within the platform).

Second: Mainly to view the Education Service website in Baidu search engine performance.

1 Search the industry's key words, look at the peer information in which education services website information appeared more, and ranked well.

2 to send some more information, observation of the time and the ranking after the collection.

3 Customs clearance related tools to see its daily flow, including quantity.

4 investigation of its background, often the national nature of the site, large scale, headquarters can provide relevant technical support.

The third step: Choose cooperation mode There are 3 kinds of conventional cooperation mode

1 agent enrollment, usually in months, according to a certain proportion of transaction fees return Commission.

For the training institutions, compared to their own direct pay promotion, the pay-for-effect model is safer, but the education Service site because the early bear a large number of advertising costs, so the proportion of the Commission is relatively high. In addition, sometimes there will be hit a single, the original old and again counseling and so on, you can communicate well in advance, the way to write in the contract, to avoid future disputes, time-consuming, and hurt and pleasant.

2 Platform Service:

The Education Service website opens a platform for the training organization, the training organization may leave own contact way, may publish each kind of course information, uploads each kind of material, some also may release the outside chain. The Education Service website according to the relevant authority carries on the grading, launches the gold member, the Silver member, the ordinary member and so on. The more money you pay, the more you enjoy the privilege. For some very strong SEO platform, we suggest that training institutions can consider open pay business, cost-effective relatively high.

3 Advertising stations:

In the platform's homepage, the category page, the course page sets up each kind of advertisement position, the training organization may consider whether buys according to its flow and own strength.

Fourth Step: Platform optimization

1. Decoration Shop: Whether the agent enrollment, or platform services, we must give customers a good façade, customer consultation, often think that this is the official website of training organizations. Therefore, its image directly affects the consultation conversion rate. Therefore, we must be as far as possible to fill the relevant content, fill good: Logo, school introduction, teachers, courses, honors, successful cases, such as contact information. Build the platform into a marketing-oriented web site.

2 for the recruitment model, we have to understand the allocation of resources rules. For example, the author has cooperated with an Education service website, through the station ranking allows customers to choose their own institutions to consult, obviously ranked high institutions, access to the hotline resources are more. Through understanding, I know the ranking method is based on a certain period of turnover, feedback registration is timely and other factors for comprehensive ranking. To pay close attention to conversion rate, timely feedback after registration, if you encounter other emergencies, timely communication, only 1 months from the internal ranking fifth rise to the first, access to resources are 3 times times before the number! Regardless of the ranking method is what, nothing more than three points, high conversion rate, timely feedback integrity transactions, and docking of customer service teachers to establish a good relationship, the three points to do well, can be conducive to an invincible position.

3. To carry out a single paste optimization: To open Platform services training institutions, with the help of the platform high weight, included fast, ranked high advantages, combined with the school situation, optimize keywords, improve the search engine exposure rate.

Fifth Step: Analysis and summary and optimization adjustment

1. Continue to find new platforms and actively cooperate.

2. In-depth study of the existing platform mode of operation to find more effective ways to promote.

3. Statistical effect: To recruit students as an independent channel can improve the statistical application of the results, through the platform for consultation, we can set up a different phone calls, customer service QQ and other ways to understand the registration situation. and optimize the performance of keywords in search engines. As the results of this year's investment measurement and performance evaluation of employees. It is also the most authoritative basis for renewing or terminating contracts with relevant agencies in the coming year.

Ascend and recruit, the arm is not lengthened also, but see the person far, Shin, sound not to add disease also, but the smell of the person. A gentleman's life is not different, but also a good thing. The above is I to small and medium-sized educational institutions use the Education Service website, lets own the enrollment performance multiplication experience sharing. Hope you can find and make use of a good platform, you can make their promotion with less effort.

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