Small and medium electric dealers lay off workers before Spring festival

Before the Chinese New Year, the small and medium electric dealers ushered in a wave of layoffs, not only http://www.aliyun.com/zixun/aggregation/34732.html "> Gome online Layoffs."

Thousand goods network official confirmed that the enterprise at the end of 2012 a round of layoffs, the proportion of layoffs as high as 40%, involving more than 200 employees.

A former thousand goods net Personage says, at the end of 2011, Thousand Products Network has foreign publicity to obtain 100 million yuan venture capital, the enterprise Human Resources department is to the company "not bad money" as a recruitment stunt, and after a round of subway advertising, less than a year, the Thousand goods network will start nearly half the number of layoffs plan.

In addition, sporadic electrical business layoffs are still spreading. Insiders revealed that the domestic leisure brand to pure, simply closed its cat flagship store, completely quit from operating the electricity business.

Domestic electric dealers start layoffs before the Spring Festival, on the one hand is not optimistic about the overall market environment this year, so rush to do this year before and personnel recruitment hot pre-season emergency brake; On the other hand, Ali, Jingdong, Suning and other large platforms in the 2012 promotional war, combined to exploit a large number of idle traffic, therefore, The cost of small and medium-sized vertical electric operators to attract users alone is rising in several big platforms. In the absence of sustained capital investment in the premise of high cost, sales are greatly affected, the small and medium-sized electric operators have to be compressed personnel costs.

Wine Mei Net CEO Luide to this newspaper said, from can not afford traffic to the decline in sales, and then to layoffs, this is like a viral infection, small and medium-sized electric operators should be in the flow of low-cost access to carry out more innovation. At present, more electric dealers in the clearing of inventories, layoffs to reduce costs, but the reduction of productivity caused by the decline, will also affect sales.

Buy Tea CEO Ma Yu also agree with innovation from the source of traffic to grab the play. At present, buy tea has formed a team to develop tea-related social games, the purpose of buying tea is not to rely on the game to make up for revenue, but through the game to buy tea users.

Luide said that in the financing environment is not clear, as well as the flow cost, how to obtain users through channel marketing innovation, will become a small and medium-sized electric business in the 2013 discussion theme.