Small and medium enterprises compete for independent electric business platform

Recently staged Taobao Mall (micro-blog) incident, so many small and medium-sized enterprises to choose more flexible independent electric business platform. Independent of the advantages of the construction of electric business platform, foreign trade electric business enterprises than domestic electric business enterprises more experience. On the one hand, e-commerce providers for enterprises to establish an independent marketing platform, fully based on the enterprise's culture, product characteristics and the face of the consumer, market and many other factors tailored to avoid the phenomenon of e-commerce homogeneity; On the other hand, the independent electric business platform can minimize the financial pressure of SMEs,　　According to the actual situation of each enterprise to build a platform, so that enterprises on the basis of limited funds can also easily carry out e-commerce. "The future of E-commerce competition will gradually evolve into platform integration capabilities of the competition, small and medium-sized enterprises must establish an independent electric business marketing platform to master their own destiny and development trajectory." "China's leading overseas marketing overall solution provider," Sihai Shangzhou Vice President Shi Yunlong said, "Compared to the attachment on the Third-party platform, independent platform is more effective and strong competitiveness." ”