Small and medium sites and the danger of the machine from the search that is to be used

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May mid-June, for Baidu registered users, Baidu introduced the "Add to Baidu Home" function, in the search results prompted by Baidu users: "You can directly visit the site Baidu Home", Baidu through such a way to guide users, will be valuable to their own web site collection in Baidu home, and users often use the website Baidu will automatically add. After the user opened Baidu home page, you can directly click into the collection site.

This custom "Baidu Collection folder", the atmosphere bar (picture description)

This is the third stage of Baidu's "box plan" in 2010, in which Baidu has taken the initiative to assume the navigation function of traditional navigation websites and various browser favorites. And, for the browser favorites collection URL too much to find inconvenience; The traditional navigation site is limited to a few well-known sites, and search netizens interact with less weakness. Baidu will be a variety of browser favorites and the advantages of traditional navigation site organically combined to allow users to edit their own personalized "favorites" in the Baidu home eye-catching position display, truly "No search is used", greatly facilitate the search users, but also greatly enhance the stickiness of Baidu. At the same time, to achieve the Baidu "with users to make Princes", greatly enhance the value of their own business.

Obviously, Baidu and search users, brand site so many win situation is not very conducive to the vast number of small and medium-sized sites, because "no search is used" means that if the same brand site by more users to actively add (or be more automatically to add to the Baidu), for not more users to add to Baidu home page of small and medium-sized sites, Even the original search engine keyword rankings to get the flow of the possibility has been greatly reduced.

The original Baidu and other search engine most emphasis on the "user Experience" is "the search is", compared to the shorter (picture description)

But this is not conducive to the situation of small and medium Web site is not formed overnight, as early as in 2010, Li put forward "box plan" when the first signs. Baidu has previously pursued the user experience is "that is,"-more rapid response, in the search box in Baidu to enter keyword query search quickly get the relevant results, as long as the leading search engines such as Google 0.001 seconds is victory.

Train timetable prices are also integrated together, so that "search is used" so that more professional web site acts (picture description)

September 2010, Baidu "That is the search is used" function on the line-in the Baidu search box input keyword query search, in the original "That is, search," quickly returned to the relevant search results based on Baidu further in the search page prominent position, will be certified as a trusted website and trusted service information provided to the search net friend, To achieve more satisfying search for the purpose of search net.

This shows that in the "Baidu Open platform" as the basis of Baidu "box plan" before the launch, Baidu is ready to build its own-led trusted content system, to deal with the more intense "content is just meaningless interspersed keyword" garbage content, will be high-quality search results (various industry brand sites) the first time to display to search netizens, In order to effectively improve the efficiency of search netizens, slow down Baidu search pressure at the same time, to obtain a better user experience.

This is reminiscent of the "Matthew Effect"-"any, but also to him to call him superfluous." No, even all he had to take over. " There is no doubt that, from Baidu "that is, search is used" to "do not search that use" function, further deepen a small number of network well-known brands and the vast majority of unknown small and medium web site gap.

Zac has sharply pointed out: "To tell the truth, Baidu Open platform for small sites and ordinary seoer may be a greater challenge, only large sites to participate and fully use the open platform, to the small and medium-sized sites have less opportunities."

But everything has its advantages, and as a search user, we also want to be able to quickly get credible search results when we search. From this point of view, Baidu is so conducive to the entire network environment purification, in line with the long-term interests of all people.

And, and before the introduction of Baidu, is completely well-known brand website monopoly "That is," the function of the search, although the Baidu has been on the line "No search is used" is also well-known brand site to benefit more. But after all, Baidu allows users to edit their own personalized "Baidu favorites"-Baidu with the Times, encourage users to recommend the site to their recommended behavior, although more recommended more certainly is well-known sites, but some of the value of users of small and medium-sized sites will be able to stand out, because this is a direct "user can vote more votes" Recommended behavior, and to be sure, such recommendations will ultimately affect the results of Baidu search results rankings.

Because only sites that are valuable to the user, users are likely to log on frequently, and only in a wider range, to win more user collections (to Baidu recommended) site, is really valuable site, so that more sites for collection of sites in search engines to get more keywords high ranking, is also reasonable.

So, for those of you who are really hard to manage the site, this "no search is used" although the challenge is not small, but also means that hope-perhaps our site is not well-known, but also lack of adequate promotional funds and network resources, but as long as the unique content of the site (special services) Can really meet the target user group needs, it is entirely possible to win more users recommend. And as long as you stick to it, you will become a brand website.

In this way, and back to the "Baidu Search Engine Optimization Guide 2.0," said the "Content marketing": "The brand building on the Internet is to high-quality content, service in exchange for users to the content of the site trust, so that users from a search engine to become a loyal user process."

Except for the few who can "get away with a stroke" to realize the magnificent turn of the profiteering site, for the vast majority of small and medium-sized sites that want long-term development, still have to return to the "Baidu Search Engine Optimization Guide 2.0" points out the idea of the site operation, to persevere in the unique content system (unique service system) to build, For the user to create more available value, while constantly improve the Web site user growth System construction, take the road of branding website development, it is possible to win more users of the genuine recommendation, in the siege to kill a way to survive.

In this sense, Baidu "no search is used" function is a small webmaster, seoer active guidance. Although this approach is not easy, there is no other way, because "if a stupid method works, it is not a stupid way (if it's stupid but works,it isn ' t stupid)". (This article by "SEO Yunnan" original starting, copyright, Wenzing, reprint, please use the link form to indicate the article starting source http://www.gouyn12.com/wzyy/283.html).