Small and medium websites encounter "Growing Pains"

Absrtact: One day in February 2004, Chang, who lives in Beijing Tongzhou District, suddenly came up with an idea: To do an online forum for the new Hualian home community. In order to facilitate the daily contact of more than 20,000 residents, but also for their own entrepreneurial dream. Pay

One day in February 2004, Chang, who lives in Beijing Tongzhou District, suddenly came up with an idea: To do an online forum for the "New Hualian Home" community.

"In order to facilitate the daily contact of more than 20,000 residents of the community, but also for their own entrepreneurial dream." "Chang said. A few days later, he "impulsively" resigned from a portal site work, with friends to apply for domain names, purchase the server, the forum opened.

In the March 2010, Chang's forum has become Tongzhou's largest network community-eight-net, the content of Tongzhou area of life, service information mainly, daily visits over 600,000. "To meet the needs of the surrounding three hundred thousand or four hundred thousand residents."

This is a "small Web site". The Operation team was originally founded only two people, now only more than 10 people, 600,000 of clicks in the Internet ocean, but drop.

But this does not affect the enthusiasm of Chang and partners. They use the network platform, organized volunteers weekend to the nursing home to offer love, to the orphanage to help ... "Tongzhou District open the two sessions, with the support of the local government, we collected through netizens ' motion proposal ' more than 400." "Chang is very proud.

According to the China Internet Network Information Center (CNNIC), the total number of sites registered in China at the end of 2009 amounted to 3.23 million. Among them, apart from the familiar more than 1000 large websites, 99% are small and medium-sized websites.

"The capillaries of the Chinese Internet"

One or two people, thousands of dollars, can build a world of their own, or to achieve a dream of entrepreneurship, which is the internet has been and will continue to bring people the temptation.

These large numbers of small and medium-sized sites on the daily average of more than millions of clicks, less than a few thousands of, to meet the different "niche" groups of specific needs. Fewer people are a major feature of these sites. Research data show that the 2009 Chinese network community, 4 people within the operating team to form a Web site accounted for 76.9%, "one person a network" of a few.

With a historical perspective, the boundaries between "big" sites and "small" sites are sometimes less clear-cut. May 1996, 25-year-old Zhejiang Ningbo young ding lei in chinanet shelves his first "Fire Bird" BBS, but want to meet some friends in the entertainment room. At the beginning of 1999, 28-Year-old Ma Teng nervously put the first "OICQ" program on the site, he and friends to set up the Tencent company has only 5 people. Today, the former NetEase company has become an important gateway to China's Internet, the latter's QQ become hundreds of millions of Chinese netizens instant messaging important choice.

Objectively, the vast majority of millions of small and medium Web sites will be a flash in the pan, but this does not prevent those who are passionate young webmaster do with ding lei or Ma teng the same dream.

This year, 22-Year-old Shi Shuting 2009 graduated from Xiamen City College, still reading two o'clock, she and senior two people planning to set up a special for primary school students "search Dictionary" site, features include "Chinese Dictionary", "idiom dictionary" as well as poetry, couplets and so on. "Parents on our site is very supportive," she said, "the site usually visits in 130,000 or so, one months of gross profit has reached 70,000 yuan." Words are filled with anticipation.

"Small and medium Web sites are the capillaries of the Chinese Internet, conveying nutrients for the healthy development of the network." "China Information Advancement Alliance Secretary General Liu Jinjun evaluation said."

Shanghong, Secretary General of China Youth Network Association, believes that the innovation of the Internet is fundamentally, not technology, but the application of innovation, "millions of small and medium Web sites will be the future of the Internet innovation of the important force." ”

"Not a stick to death."

However, in recent months, small and medium web site industry waves Qiao.

January 2010, the wealth of billions of "Zhengli" CEO, the domestic well-known web site "db Net" founder, was arrested for the creation of obscene chat sites.

This is only one of the typical cases that have been exposed in the vigorous internet crackdown since last year. Data show that as of February 10 this year, the authorities have closed more than 16,000 pornographic and vulgar sites, not more than 136,000 of the record site.

Most of the small and medium Web sites to support the action, but some places for a thorough inventory of bad information, the room is completely closed, many legitimate sites are implicated. The sudden storm let a lot of small and medium-sized website somewhat unprepared.

Data show that at present, the country still has more than 100,000 small and medium-sized websites are temporarily closed or permanently closed. Many have realized the profit of small Web site revenue cut-off.

"The reorganization of vulgar, conducive to the healthy development of China's Internet." But in the actual operation, the legitimate rights and interests of small and medium-sized websites should be maintained. "Chang said.

China Internet Association Network Bad and Garbage Information Report Processing Center Deputy Director Li Hong admitted that the Internet governance process "does not rule out some of the phenomenon of manslaughter, accidental injury." But she also said that "the purpose of management is definitely not to kill a stick, but to promote healthy, orderly development." ”

"We will try our best to strike accurately, reduce accidental injury, but also hope that small and medium-sized webmaster Strict management, we jointly create a good network environment." Li Hong said.

The confusion of website record

February 23, the Ministry of Public Works announced the "Further implementation of the website record Information Authenticity Verification Work Program (trial)" Document, clear "website sponsor refers to Internet Information service providers, including units and individuals." "This is the name of the million-person webmaster." The application for the personal website, which was closed in mid-December last year, was also registered in the same period.

The document stipulates that "the Access Service units in the record site collection and retention of the site responsible for color positive Ching", that is, the implementation of "local record" system.

This brings hope to a lot of small and medium websites and also brings confusion. In reality, many Web sites are rented by servers far away from the field. For most web operators, all the way to the location of the server to record, take photos and handle various formalities, the cost of the various costs far higher than the cost of operating the site. "It also means that a mountain child is almost impossible to start his own website," says a small webmaster.

Chang Original server in Langfang, Hebei, "because cheap." After the new rules were introduced, he counted the accounts and moved the servers to Beijing. And more sites chose to "go out", according to statistics, the purchase of 100M foreign space, and the site to migrate the cost of only about 10 U.S. dollars.

"This in fact increases the state's control over this part of the site, and not conducive to the development of China's Internet." "The CPPCC member, the Communication University of China, Kowei Professor.

In addition, according to the provisions of the operating BBS for the record of the need for ICP Certificate qualification. The prerequisite for obtaining ICP certificate is that the registered capital is more than 1 million yuan. For China's millions of small and medium-sized webmaster, "There are 1 million of dollars will not do this."

Industry estimates, China's current million forums in the real record, not more than 3,000.

In the interview, a number of small webmaster are on the filing system to express understanding and welcome. "In fact, some of the comments on the record, not against the system itself, but the approval cost is too high, the process is complex and other practical constraints." A webmaster said.

Call for support strength

"The difficulty of filing and the shortage of entrepreneurial capital for young people has become a bottleneck in the development of our small and medium-sized websites." Li Mingshun, vice president of Beijing Kang Sheng Creative Company, concludes.

Li Mingshun has 10 years of Internet experience. "I think the biggest advantage of this industry is not to have seniority, not a lot of money, as long as you are willing to learn, want to learn can start a business." ”

Just concluded the national two sessions, Kowei submitted "on the increase in small and medium Web site support efforts" proposal. She believes that small and medium websites, as builders and advocates of China's green network culture, bear important responsibilities, and the State should give strong support in market access, business supervision and tax preferences.

Kowei Special proposed that the "host hosting business online video audit" Business, through online video, using a logo screen as the background, shooting the head of the site color positive hat photos, can achieve the same effect: strengthen the Internet management, avoid the loss of web operators, in favor of the state of the Internet more comprehensive, Stronger control.

Lu Deqing, founder of the "Love for Medicine" website, said, "It is hoped that legislation or other means will enable the Internet industry to have a more enlightened and relaxed policy, so as to promote innovation in order to introduce more socially beneficial services and products."

"Many problems are actually related to improving the Government's relevant services," said Xing Renzhou, deputy director of the Ministry of Industry policy, "for the development of the Internet, government departments should supervise and provide public services on the one hand." The most important thing is to establish and improve the relevant laws and regulations, so that the Internet supervision.