Small and medium foreign trade enterprise email marketing 10 points Insufficient

With the development of network marketing small and medium-sized enterprises gradually into the network marketing of the army, but at present there are few enterprises can really do the network marketing well. At present, small and medium-sized enterprises or a simple use of some of the basic network marketing techniques, although the effect is not very good. Today, I briefly say that the current small and medium-sized enterprises in the application of e-mail marketing encountered in the common deficiencies or errors.





1. Small and medium-sized enterprises are currently understanding of e-mail marketing or simply to buy e-mail mass software for mass





for now, most of the small and medium-sized enterprises in the implementation of e-mail marketing, but also the emphasis on e-mail mass, this is the most common phenomenon that companies should email marketing, and many email marketing experts have stressed: "Email marketing is not a mass mailing," although many email marketing experts repeatedly to emphasize this, But many companies still suffer from such mistakes. Small and medium-sized enterprises make such a mistake mainly due to the following two points:





is the first small and medium-sized enterprises to e-mail marketing understanding or the subconscious think is mass mail, this is the small and medium-sized enterprises generally lack professional network marketing personnel caused by the results. At present, China is relatively lack of professional network marketing talent, network marketing talent is mainly equipped with comprehensive knowledge and skills, so few people in the community, let alone network marketing.





second is the small and medium-sized enterprises to the e-mail marketing, investment is very small, do not want to invite professional e-mail marketing service agencies. This is one of the important reasons for the low efficiency of email marketing in small and medium-sized enterprises. As the saying goes, "can't bear the child not to set the Wolf" Enterprise is willing to invest in the network marketing, then do not skimp on email marketing, email marketing is relatively less investment, the effect of a very good network marketing means.





2. SMEs are confused with licensing email marketing and unsolicited email marketing





Email marketing to pay special attention to the user feel, if the user to your email that is no value of spam so much mail is useless, but it is to increase the user you are disgusted with the enterprise, especially the big brand enterprises should pay attention to this, If large and medium-sized enterprises in the implementation of e-mail marketing ignored this important point, then this is undoubtedly the desecration of corporate marketing.





License Email marketing is so named one of the important highlights is the word "license", which allows email marketing to emphasize that e-mail is acceptable to customers, or that they pass the user's permission. But if corporate email marketing doesn't have a bit, then you can say that you're sending a spam (spam). The effect of spam is obvious I believe people who have mailboxes have received it, you say you would like to pay attention to the content of the spam? Most people will not, the effect is not to mention!





3. Small and medium-sized enterprises in the e-mail marketing of the time and frequency of delivery is not good enough





Small and medium-sized enterprises once decided to implement e-mail marketing must first make a clear plan, do not always feel that they have time to their own new customers and old customers to send e-mail, and their busy time will not send, such an e-mail marketing effect is also difficult to people satisfaction. The general sending time is Monday to Friday, the time is biased in the afternoon, this effect will be better. The frequency can be sent according to the company's sales plan, festivals, promotional programs, new products listed, visit the old customers and other decisions to send the time and the number of times.





Small and medium-sized enterprises in the implementation of e-mail marketing should pay attention to user feelings and humanistic marketing, why the emphasis on this is mainly e-mail marketing is a very user-oriented network marketing means. Based on this point of the enterprise implementation of e-mail marketing at the same time, according to the customer's interests and hobbies to send some users interested in motivating users to your loyalty is a very good way.





4. E-mail marketing of small and medium-sized enterprises is not thorough analysis to target customers and potential target customers





e-mail marketing in the target customer analysis is very important, following the "Art of war" in a sentence: "The enemy, win." Enterprise implementation of e-mail marketing is the first analysis of their own enterprises, according to the actual situation and needs of enterprises, product and service characteristics, targeted to carry out e-mail marketing. This is "confidant." Second is "know", SMEs in the implementation of e-mail marketing, it is certainly necessary to analyze the target customers and potential target customers to determine whether to implement e-mail marketing and how to implement e-mail marketing. A simple word is "local conditions" according to the actual situation of enterprises to implement the enterprise's e-mail marketing activities.





5. The Domestic email marketing service organization level is uneven, affects the enterprise to implement the electronic mail marketing the effect





With the continuous development of network marketing in China, more and more enterprises are aware of the importance of network marketing, and gradually put money into the enterprise network marketing, at this time many enterprises to see the development prospects of network marketing have diverted into the network marketing services, some enterprises were to do site construction, or engaged in business marketing planning, Of course, there are some newly established network marketing companies. Their level is uneven, the understanding of network marketing is not different. And in the case of email marketing services, there are only a few major domestic email marketing services, and the level of other email marketing services is not good.





6. Small and medium-sized enterprises in the implementation of e-mail marketing when not paying attention to the effective communication with users, timely answer the question of the target users





Small and medium-sized enterprises in the implementation of e-mail marketing, send e-mail to target customers, the content of the target customers have a lot of interest, want to know more about products and services when they found that there is no detailed contact information, Even if there are detailed contact information and data but the company's customer service staff is not at all, then the target customers may lose interest in the enterprise. So enterprises in the implementation of e-mail marketing services, the content of the mail must have a detailed contact information and to ensure that the company's customer service staff 24 hours online, or to be able to communicate and communicate with users in a timely manner.





timely communication with users is an important step in enterprise email marketing, enterprise implementation of all the steps of email marketing is perfect, but if not in time to answer the customer's questions and user communication, then the enterprise's all e-mail marketing activities will lose meaning.





so I emphasize the important point is that when the enterprise implementation of e-mail marketing must remember to answer the user questions timely and the user very good communication.





7. Small and medium-sized enterprises to continue to tap new users, can not rely on the original registered email list and the purchase of e-mail list





Small and medium-sized enterprises to implement e-mail marketing must know this, the more the target customer email address to the enterprise implementation of e-mail marketing more helpful. But how do you collect the email addresses of these potential customers? This is a very important issue, but also many small and medium-sized enterprises to implement e-mail marketing the most headaches of the most important things, mining new potential target users of enterprises to implement e-mail marketing is undoubtedly a great help.





How to find new users? I'm telling you this is an effective way to work with big economics magazines, blogs, and so on, when they sponsor a series of events, we just need information about their users. Also, collaborate with a number of potential target customers to provide you with information about your target customers. Thus provides the strong support for the correct implementation email marketing.





8. Small and medium-sized enterprises in the implementation of e-mail marketing, the title of the message does not have a good guiding role





Email Marketing in the title of the message is to attract the interests of the target customers, a good title to attract the interest of users, simply said the title is the implementation of enterprise email marketing the most basic step. This step completes the enterprise's email marketing equal to the success half. But the title cannot be exaggerated without any basis, this may appear to attract certain users to open e-mail but the end user is very disappointed to see content content, because the title and content gap is too large, causing the user's disgust, which formed a "title Party event."




The title of the
e-mail message should be based on the product and service to make some words to attract the interest of the user, so as to trigger the user's interest and not the user's dislike of the title. In order to provide protection for the correct implementation of enterprise email marketing.





9. Small and medium-sized enterprises in the implementation of e-mail marketing, according to customers using different mailboxes to design different content and framework.





Small and medium-sized enterprises in the implementation of e-mail marketing services, according to the user's mailbox to carry out the specific design framework and content, now free mailbox and enterprise mailbox more, can be based on the user's mailbox characteristics to design specific content. For example, the user is using 126 mailbox then have to according to the characteristics of 126 mailbox design content, such as fonts, frames, colors, etc. according to the characteristics of the 126 design.





because enterprises use different mailboxes, we can not be consistent according to a type of mailbox format design framework and content, so that users are irresponsible practices, we use different mailboxes according to customers to choose different design options, so as to have better user feelings and effects.





10. The effect of e-mail marketing for small and medium-sized enterprises does not have specific quantitative indicators





The effect and cost of implementing e-mail marketing of small and medium-sized enterprises does not have a specific index, how much is the cost of implementing e-mail marketing? What is the effect? This is the enterprise implementation of e-mail should pay attention to the problem, not only know the specific implementation but will not know the cost and effect of implementation, this is also very bad.




The cost of
includes the cost of email production (which includes both the content cost and the template cost) and the cost of emailing (charged to CPC or per thousand mails).





effect also includes e-mail opening rate, delivery rate, credit rate, CTR, sales conversion rate and other specific quantitative indicators.





Enterprises to implement e-mail is required to have a clear effect, so enterprises to implement e-mail marketing should pay attention to the specific quantitative indicators of e-mail marketing.





Xiatao: The vast majority of export enterprises do not so perfect, but the owner of the minimum must have a concept, in the right direction to work hard, or every day to arrange subordinates to send mail is very inefficient.








, the first consultant of foreign trade marketing--Odau China www.alldao.com