Small and medium merchant O2O entrance Do you see that?

Hangzhou Steaming Technology founder Linghampo recently to 36 Krypton revealed that the company has completed the B round 20 million Yuan B round of financing, investment institutions currently can not be announced. The company's a round was completed in April 2013, from the Ping An Innovation fund, the amount is unwilling to announce.

This round of financing, steaming technology is mainly to promote its small and medium-sized businesses for the hardware products "fast entertainment routes." By way of deposit, small and medium businesses can deploy WiFi in their stores free of charge. WiFi not only can be used for customers to surf the internet, but also to serve marketing. When the customer is 200 meters away from the store, the mobile phone can receive the free WiFi signal of the store name, the finger slides lightly on the screen, the store homepage immediately jumps to the front, the content includes the store business introduction, the promotion activity, the coupon downloading and so on. The way of the deposit redemption, mainly through the merchant completes the application distribution task. Steaming technology itself through with Baidu, UC, Tencent and other advertisers to distribute their games and other applications, so as to spread the cost of the router, this part of the distribution task was steaming transferred to the merchant body.

Steaming technology was established in January 2013, the first product Tencrm, not only to help the lower and middle merchants to quickly generate mobile end marketing app, but also to do online customer relationship management. Steaming technology is the main target of three or four-line city of small and medium-sized businesses, including mobile phone entities, internet cafes, catering and so on. This part of the merchant is Kingdee, Ufida and other services to large and medium-sized business enterprise software can not see, but also have to go mobile marketing needs. Most of these businesses are quite different from mobile marketing, so Linghampo says it's probably "nanny-style service" for them. Using a variety of marketing templates, merchants can easily push promotions, promotions, activities information to the merchant mobile phone, and app distribution to the merchant to complete their own (mainly distributed to the store customers). This app distribution mode has a characteristic, the small white user majority, the activity degree is low, but basically does not unload. If the merchant is good at operation, it can reach 20%.

It is this first product let steaming technology to make the first bucket of gold, the current service of small and medium-sized businesses in Zhejiang, Fujian, Anhui, Shandong and other provinces, the number of about 3,000, stores more than 10000. Since then, in the last 7 August, steaming technology according to this part of the merchant demand and launched a second product--tenerp, help merchants do invoicing management. Of course, this year's launch of the Fast Entertainment route is also a new demand derived from merchants. The difference is that the hardware is involved this time. Hardware is not a steaming good, so fast entertainment is with a traditional router manufacturers to complete the development. At present, the product needs to be further optimized, so it has not been popularized.

Services scattered small and medium-sized businesses are a dirty work, dirty. But what big companies don't do may be the opportunity for startups. How to use a more grounded way to meet the small and medium-sized merchants in the mobile wave of various new needs, so that live in the O2O wave of small and medium-sized merchant entrance, is Lin-wave operating the company's thinking.