Small and medium sellers how to choose their own platform

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

The Art of War: 36 meters, counted as above. No matter what kind of strategy, there must be his beauty. Similarly, every stratagem is not the same, otherwise there will not be 36 of the said. 36, is only the number of the operation, is not only these 36, no other way? The time has come, from the agrarian era to the great Industrial Revolution, the wisdom given by an era is by no means reflected in figures. Moreover, the stratagem itself is not the amount, the good and bad, only the applicable theory. I think: only away, it is really at the end of the most brilliant strategy, because you really did not recruit, and so dead than to leave a castle peak in, straight away. Any stratagem, its purpose is the same, the key is the way method, whether can achieve maximum effect.

Often on some occasions, or in writing, you will see this: success can be replicated. I'm not sure if this is a word that anyone who wants to succeed is saying, or who has succeeded. In the electric business practitioners, can create a burst of money will be able to operate a good day cat mall? is not the answer is not easy to find, because it involves products, positioning and so on. The breakout point of a platform will not be repeated in one place.

Through the art of war to talk about the platform, it can be explained that each platform will have different operating methods. We can take a look at Weibo first: a social communication platform that attracts people's attention, usually fresh news, or some hype. If, what we need to achieve is the purpose of commodity trading, users will not be because of a picture, or even a funny word to buy. Typically, it requires a trust agent, or a trusted agent circle, unless you're just draining through the platform.

Some people think that Weibo is the most unsuitable platform to play the product, and no one on the microblog to search for the baby. However, it is true that if you are able to operate, find a trusted circle, do your own business card integrity, through the spread of the circle, or can attract more potential users attention. More intuitive, micro Bo do circle business, acquaintances business, because he has a trust accumulation.

For Taobao platform, the main or traffic. Users in this platform through the picture, details page to understand your products, so as to find attractions to achieve the purpose of the transaction. Because it is a retail network platform, there are business certification and compensation rules. In general, the baby picture's quality directly affects the buyer's clicks, and the details page does a better complementary role. Unlike Weibo, it chooses you through recognition of the platform, and Weibo is chosen by your own credit approval.

In addition, a large flow of social platforms to be a micro-letter, but it with Weibo, Taobao and different points of eruption. Although the number of micro-letter users has 500 million, a strong relationship between the social platform, Tencent absolutely does not allow your frequent strong push marketing. You look at the micro-letter friend Circle of products dazzling, shopping for luxury goods, luggage products and so many, but, no one will because the picture of the good or bad to choose, because, here do is the relationship between pure acquaintances, and even close, the enemy's business. Don't look at the number of friends, it is useless, you do not use the properties of the micro-letter to do a good job of interaction, to attract a large number of friends under the single very difficult. And, you have to vitalize, interacting with all your friends, the workload is very large, perhaps, this is the micro-letter is only suitable for customer management tools.

Whichever platform you choose? must adapt according to the different rules, cannot blindly do your product, in the micro-letter inside the friends are driven away; in micro-blog, the key is to manage your network circle, so that services to speak, Circle endorsement, good products must have good marketing methods, and good marketing methods must be better products, is not contradictory. After a good model after innovation, you do not have good products, no good service, are in vain.

With the spread of the network shopping flow, has been unable to meet your flow needs, at this point, the need to pay attention to is a multi-platform array. Do a good job positioning, focus on their own user groups, to explore value. The ultimate good products, focus on small and beautiful, rollout, small and professional. (Text/Fuzhou starting Line E-commerce Liu Chiliang)

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