Small and Medium-sized City classification website has great potential

Since March 1994, China has been allowed to join the Internet to now, the internet has gone through 14 years, we not only use it to  information, chat, play games, but also continue to tap the Internet more functions. Especially for the extensive use of classified information sites, through the network to exchange demand, solve problems, save the cost of living and so on, so that the industry has developed by leaps and bounds. From the recent Alexa rankings, classified information industry, the collective rankings quickly climbed. 58.com development speed is the fastest, has entered the No. 651 place.

Classified information site to instill a concept of consumers: it can provide users with all the needs of the "entrance", Integrated life Services comprehensive information, so that users enjoy the "one-stop" convenience experience. Today, users of classified information sites have surpassed half the total number of Internet users, and, like the original search engine, it has changed people's understanding of the Internet.

And most consumers ' lifestyles now tend to be mature and rational, and they need a more cost-effective and effective channel to solve all the problems in their lives. At the same time, the density of Internet users is increasing, and the opportunities for the formation of transactions in the region become bigger, so serving the local users and dividing the fine classified information websites becomes the focus of the users ' demands. Where there is demand where there will be a market, it is the behavior of consumers to promote the classification of information sites to become the mainstream application of the Internet.

Recently, China Internet Network Information Center (CNNIC) released the 22nd China Internet Development Statistics Report, said that up to the end of June 2008, the number of Chinese Internet users reached 253 million, for the first time significantly more than the United States, netizens ranked first in the world. The users of the first-tier cities such as Beijing are the earliest user of the classified information platform, and as the number of the Internet in small and medium-sized cities surges, residents of these places begin to use the network to query and publish their life information. Experts predict that by 2009, the Internet life applications of China's two or three-line cities will enter a period of rapid development by shifting from big cities to small and medium-sized cities, from the east to the west, from cities to rural areas. The goal of 58.com is to enter 200 cities in 2009 and to develop more than 300 core regional partners.

As an application platform, classified information Web site to meet the needs of users, with efficient and accurate service to solve the problems of people, and so on, it is not only a platform for information publishing and inquiry, but also committed to the service business of local network marketing services to promote. The establishment of Enterprise Web page is the first step of internet marketing, so that the audience can easily learn about the company's products and related information, 58.com Star Products "Network" for these services businesses to build a convenient and easy-to-use platform for the establishment, and can have their own independent domain name, At the same time, 58.com 5 million of users will become the most direct potential users of these businesses, and the establishment of the site if it can be located in the forefront of search engines, will help enterprises to obtain more business, in response to this demand, 58.com launched a "famous shop recommended", with Baidu, Google, Yahoo cooperation to promote the industry keyword, for businesses to create more opportunities for cooperation.

Marketing experts assert that the Internet will no longer be the auxiliary form of enterprise marketing, but new become the mainstream of marketing planning. By fully realizing the localization and leading the partners to build a mature profit model, the classified information will develop better at home.