Small and medium-sized Enterprise Network Marketing Idea change: Do not put the egg in the same basket

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

More than three years ago, the company's sales and small and medium-sized managers talk about network marketing, the main content of the conversation around the construction station, Baidu optimization, Alibaba launched. The basic mode of conversation is: Listen-interject-answer-endorse the contract. Some broken jade the internet has an understanding of the head of business may be questioned: you and So-and-so a company, what are the advantages? That's all. However, according to recent, especially for the last year, some sales staff reflect the problem is: The customer initiative to ask questions began to increase. Including Baidu cost is larger, how to operate the mall, micro-credit marketing How to play, do not do microblogging marketing and so on. This for my inspiration is: the previous owner will choose a platform for network marketing, but now they are more concerned about how to use a number of platforms for network marketing, and even some small and medium-sized enterprises began to hope that different network marketing platform to achieve different purposes.

Two instances

In order to understand the SME responsible for network marketing investment direction change, I also selected two customers for a return visit. A customer is a small manufacturer of gloves, the main production is to touch the screen of the touch gloves. We have done for the enterprise about 10 or more different sites, including the official website, brand station, optimize the site, trade, retail-type and other sites. But now the enterprise's network marketing has been divided into four pieces. A piece is around the Baidu optimization and information dissemination, a piece is around the mall online retail. A piece is around the micro-blog mall process import and brand communication. A piece of mobile marketing revolves around micro-letters and mobile sites. And, they are different for each platform positioning, such as Baidu positioning in the emphasis on information, so the promotion of some of the content to attract to join. For micro-blog positioning is to import traffic, so the promotion is hot information, and with the mall site. In micro-letters and mobile sites, the emphasis on entertainment and warmth of information. Another customer is to do equipment production and sales, instrument products have been bidding and Ali's key development targets, now their marketing strategy also involves micro-blog, advertising alliances, micro-letter activities planning and so on. I think the head of the instrument company said: Internet marketing can also not put eggs in a basket, not afraid of being broken, but hope that different baskets can hatch chickens.

Impact

Small and medium sized enterprises ' investment in network Marketing no more eggs in the same basket, which impact on the network marketing related personnel will have?

For small and medium-sized Network marketing Company's influence: about 10 of small and medium-sized network company's standard configuration is such: a programmer is responsible for building a station, two or three Seoer is responsible for website optimization, 35 sales staff, if the operation of efficient, low prices, can also obtain a lot of customers. Can be said to belong to technology companies. But now, it's not enough just to have the experience of optimization, and the business needs you to provide content. It is not enough to build the station technology, the enterprise also need to have the channel or will operate. Also said that small and medium-sized network companies must have technology, but also have channels, as well as content creation and platform operation Experience. Of course, you can also be in a certain way to the extreme, such as recently I have access to a special agent Sina celebrity microblogging advertising company, a little bit into.

The impact on Seoer people: I've always thought Seoer was a very creative job, especially for Chinese internet business. Repeatedly the content of forgery, the overwhelming internet spam, only for the ranking of the site can rely on the first few. The potential of many seoer is far from being developed. For small and medium-sized network marketing companies, to do the whole case, will certainly develop the potential of seoer. Not only will look for channels to publish content, but also to create content, the accumulation of platform operating experience and so on. Not only I, a few in Shenzhen engaged in the construction of stations and optimization of the person in charge, and I have the same feeling.

For different marketing platform impact: Whether it is search or mall, whether the new media or from the media, for enterprises or network marketing companies, you are marketing platform. Is the platform that can help me to sell the product. But different users of the platform for the function of the difference, so I want to cast. For example, using Baidu's users, focus on the search for information, so I provide users with the content of information classes, such as press releases, reports, and so on. The use of mobile search users, emphasis on life services, so I provide a difference in the content, if it is gloves manufacturers, I will promote the maintenance of the hands of the content. Shopping mall users are to buy things, I will provide the latest and most dazzling products. Weibo is a rallying point, and I offer an explosive hotspot. Different marketing platform, also understand this, so really agree with their position. For example, Baidu Hundreds of online, is to strengthen information. Sina married to Ali, also understand the positioning of their shopping guide.

Since small and medium-sized enterprises in the network impact of the concept, is to put eggs in different baskets, improve the hatching rate of eggs, then the strategy of small and medium-sized enterprises is to provide different baskets, and for each basket heating, eggs as soon as possible to hatch chickens.

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