Small and medium-sized enterprises in line with network promotion website construction

Intermediary transaction http://www.aliyun.com/zixun/aggregation/6858.html ">seo diagnose Taobao guest cloud host technology Hall

For many small and medium-sized enterprises, they put into the website construction most hope to play a role is the role of network marketing. This site allows potential customers to find their business and bring them business. But many enterprises often in the website construction and the website maintenance process may make some unfavorable to carry out the network promotion, the network marketing error. For example, Web site building too much emphasis on art, web design too much novelty, seek odd and ignore the content and function of the site, ignore the role of search engine promotion.

In fact, Web site building does not need to be too novel. Operating a website is like running a store, if a store in the deep forest, even if it is the most luxurious decoration, the most abundant goods can not have good business. If you open in the downtown area where people flow, as long as the store products rich, reasonable price, store decoration is neat, generous will certainly business booming.

Here to emphasize as a promotional website construction, the first important is to solve the problem of website traffic, if the customer has no way to find you, the site does not flow that is like you open the store into the deep mountains, even the most beautiful site design can not play a role; the second important thing is the function and content of the website, With the flow also need a reasonable functional structure and rich content to attract customers in-depth access to your site, improve your inquiry volume; The third important thing is the website art design problem, because the first impression is also very important to the visitor. Website design do not expect to rely on the art of surprisingly new, to attract customers, only to promote the website to do a good job, the flow of big, to provide a rich and useful content, is really to attract customers to increase the number of inquiries to the magic weapon. Of course, the Web site art can not do too rough, outdated, like shop stores can not be decorated too bad, this will reduce the impression of your people and trust to reduce your search conversion rate.

Specifically how to make the content of the site rich, the first is to pay attention to "about us" this block of construction, to allow visitors through the site to your company strength, the situation has a clearer understanding so that visitors have a sense of trust, not very vague about you know, customers always hope that his cooperation is a certain strength of the object. Of course, the most important site is the "product display" this piece. Some web pages are flashy but the product shows are weak. Product display is the core content of enterprise website construction, but also the most detailed content that customers want to know. There are many ways of product performance. The most commonly used is the picture plus some text description, do a vivid site will also use flash, graphics and other ways to the product has a very vivid description. In this regard network marketing experts feel that some foreign websites do very well in place, they are all the parameters of the product is very meticulous, through the site can be their product appearance, size, performance, function, Price has a very clear understanding. In addition to product display is also particularly important is a contact, do not allow visitors to your site feel good, is trying to inquire about your price by phone or email when the results of the search for a long time but can not find contact, the site construction in the final link above naught.

Website design is a very important principle is to be convenient, so that viewers can quickly find the information he wants, no need to make like a maze to find to find out. Web design should pay attention to the search engine in line with the norms and people's usual browsing habits, do not easily surprise strange ideas.

Web site production is the basis for the completion of the site maintenance and management is more important. Now the vast majority of companies to build a good website, on the shelf, the perennial do not update the maintenance site content. Already is 2008 years, in the website news inside still is 2005 of thing, lets the visitor look to know you this website no person tube, the impression cent reduces. Regular maintenance updates the content of the website is not only beneficial to the visitors, but also helps to improve the ranking in search engines. Linkage Network Marketing expert Wang Yupo proposed to build a good network marketing site not only in the process of website design will be careful planning, careful consideration, in sight after the completion of production, but also to constantly update and maintenance, will be better, to achieve the ideal marketing results.