Small and medium-sized enterprises to carry out network marketing considerations

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

Network Marketing refers to the use of Internet network as the main tool to launch a marketing approach. In recent years, Network marketing applications more and more widely, covering all walks of life. Especially in the aftermath of the economic crisis, more companies have launched online marketing and gained revenue. It should be said that enterprises use the Internet marketing main body of e-commerce, improve the efficiency of the trade process.

E-commerce will be the reality and virtual cooperation has become possible, through the network to discuss cooperation, reduce the procurement department of artificial links, greatly reduce the waste of human resources. In particular, small and medium-sized enterprises, the existence of human resources, the problem of insufficient capital turnover, is now through E-commerce, with the world's suppliers or customers to establish a cooperative relationship. Enterprises from the line down to the line, from the reality into the virtual, this is the Information Age Network marketing advantages.

According to statistics, the purchase cost of each reduction of 1 yuan, the benefit of the equivalent of more than 5-15 yuan sales of products. This shows that the procurement costs to a large extent determines the price of products, it can also be said that reducing costs is to improve income, E-commerce is also the best realization of this benefit effect.

In particular, export trade-oriented enterprises, since last year, in the global economic downturn, the appreciation of the renminbi, under the influence of huge operating pressure, through the development of E-commerce to enterprises to bring accurate information, business opportunities, partners. According to the foreign Trade enterprises to provide online construction stations, overseas host rental China Connaught Network Statistics, there are more than 75% of enterprises in the network to benefit. They set up shop on the internet, build business relationships with customers or suppliers around the world, break the limits of the real world, and indeed bring great benefits to them.

And before and after the comparison, about 60% of the enterprises believe that partners increased. From this we can understand that E-commerce has been in the enterprise's information construction, in the entire enterprise operation has played a positive role in promoting.

However, China Connaught Network business people remind us that in the conduct of e-commerce, we need to pay attention to the following matters:

First, network marketing needs to be targeted. Not to build stations. To the network marketing knowledge into the enterprise network, is not to spend money to build a website, is equal to network marketing, E-commerce. To the network marketing concept instilled in every employee, let them understand the importance of network marketing, and then through the network to reach the market, improve product sales.

Second, do not do a tedious site, to do have their own positioning, characteristics. Different industries, of course, have different marketing practices. For example, although all do export-oriented foreign trade sites, can not be a few thousand functions to achieve. But to make their own characteristics. And the characteristics of the focus is on the network marketing grasp, planning, targeted publicity themselves.

Third, the combination of reality and virtual, to achieve two kinds of marketing model common use. Although affected by the economic crisis, traditional marketing has been greatly affected, E-commerce for the enterprise benefits, but not to lose the traditional marketing management, and all day waiting in the computer. The enterprise should combine two kinds of models actively, create business opportunity together in reality and fictitious.

Through the development of network marketing, enterprises to achieve benefits, at the same time, should also be further understanding of network marketing, play the advantages of the Internet, and then to do everything to grasp the business opportunities.