Small and medium sized Enterprises Web site optimization to external chain construction

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As we all know, website optimization to improve user experience, pay attention to site structure optimization design and content construction as well as the stability of external links increase. This article mainly discusses how to optimize the website of small and medium-sized enterprises and the construction of the outside chain in the SME website optimization, especially the role of Baidu optimization process.

Small and medium-sized websites generally content is not as rich as other sites, the site's update is not likely to be too frequent, and even some sites are not updated throughout the year is also common, then obviously content construction for small and medium-sized website optimization does not seem to occupy the advantage (in fact, the small and medium-sized website of this "disadvantage Understanding "). As to the reference to structural optimization, we generally think of breadcrumbs, such as Div, and so on, of course, the general Web site will be so designed, and not very difficult, not the focus of this article discussed.

SME website optimization is the key? The answer is outside the chain of construction.

Yat Yun through the many small and medium-sized Enterprises website optimization Experience, outside the chain construction, especially the quality of the chain in the site optimization process in the role of far greater than other aspects. In this respect I have done experiments through my own website (avoid ad, do not disclose the site: two Web site keyword settings are the same, a good structure design, keyword density Moderate, content highly original site and a structural design general, keyword density of almost 0 (only in the title of the embodiment of the key words, Of course this is detrimental to the user experience and cheating suspicion, but do not interfere with the experiment, the content of the site is not even filled with a good site at the same time optimization. The difference is that the previous chain of construction just let search engines can be included, and then a site to do 20 high-quality outside the chain every day. Three days after the emergence of differentiation, the former site keyword ranked in Baidu 100, the latter a site is to enter the third page!

Believe that a lot of stationmaster, especially novice stationmaster has had similar experience, their website design is very consistent with the search experience, even though how efforts can never surpass competitors, or their new station to do is really bad, I feel that they do not hand, but after their own chain construction, the site a short time to get the surprise ranking, None of this is accidental.

"Content for the king, link for the Emperor" is undoubtedly correct, but if blindly believe that the words may be wasted, for the SME website optimization, the role of the chain may be beyond your imagination.

The author of this article Yat Yun & Feather photography http://www.yu-sy.com reprint please keep.