Small and medium-sized Enterprises website do SEO optimization should pay attention to matters

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When you learn to SEO technology, flexible use of SEO thinking, you can optimize the SEO is naturally integrated into the enterprise. General SEO personnel began to do is small and medium-sized enterprises, the next Sun Jiejie to give you a detailed introduction of small and medium enterprises to do SEO optimization often have to pay attention to the matter which:

First, small and medium-sized enterprises to SEO optimization of long-term return on investment than the general marketing means, but because SEO optimization there are other features, but some small and medium-sized enterprises but only think of SEO optimization benefits, but has not fully understand the promotion of SEO optimization should pay attention to matters. Although the following content is not a skill, but is generally a matter of common concern, it is worth your attention!

One, the site SEO optimization must do, but only to do site optimization is not enough

We work hard to run their own web site, as well as the sound of their own website SEO is not enough, because to develop a corporate website, we can not only take good care of their own site, but also must pay attention to the external connectivity, such as with many social networking sites to interact with or with other sites.

Second, the site to express the content and long time accumulation is very important

Everyone's corporate web site has a lot of content, but are thin content (simple contents), for browsing your corporate Web site is not helpful, and can not allow visitors to invest. So everyone's corporate web site must be able to cause the content of the browser to make sense, a successful corporate website, content should let the viewer feel that it is very practical, and very unique, this point Sun Jiejie recommend you learn the popular form of soft text on the Web published content.

Third, enhance the content of the marketing nature and then get the reverse link

Read many of the content of corporate Web sites are propaganda nature, such as the content of visitors into the very difficult to attract, the nature of the propaganda content is called "Hard wen Nature." However, everyone's corporate web site, you can convert the content into a marketing nature, just as said in the form of soft text to the viewer to show, what is the soft nature? Soft character is like standing in the viewer's point of view of the content, you can consider the visitors need to find answers, etc., such content can attract viewers to stop! However, we should also note that content marketing to do a good job to attract a large number of visitors, get effective links, but the Fly (Acquisition/reprint) may be more than the guests, so we must find ways to protect their original content.

Check the link of the website regularly

Here the link, mainly refers to the exchange after the friendship link and direct links to everyone. Now the network competition is also quite large, at any time to check the site links, not only to avoid negative SEO production, but also can be more with high-quality links to interact with, and even exchange to more friends chain.

Five, can build up a lot of popular community increase fame

For example: Now very popular mail address book, Tencent Weibo audience, QQ Group, forum discussion, as long as the public platform can, in Sun Jiejie view, these methods are very good, we may wish to try. At least as a link bait, perhaps from the community, even if there are not too many people to visit or just read and do not want to express their views, but this can increase visibility.

Six, the enterprise website should know the quality is better than the quantity

Especially do the enterprise website, everyone should be careful to carry out every plan, choose a normal SEO optimization means, this is not just the Enterprise SEO optimization should pay attention to the matter, but also all enterprises SEO should pay attention to the matter, because once the use of irregular means, then the results of the site will be very miserable, If the site does not show properly, everyone's profits will be directly damaged.

Seven, adhere to record Analysis SEO optimization report

Everyone for the Enterprise website optimization must be through the record of the SEO report to know the progress is in the right direction, and SEO optimization program is not in the promotion of work, if it is to analyze the effect of how, if not then need to change the plan in time!

Second, in addition to the above often pay attention to the seven points, Sun Jiejie add the following summary points (refers to SEO optimization is the overall Enterprise Site SEO optimization):

1, SEO optimization is not a short-term effective marketing operations, if you can immediately see the marketing effect within a few months, usually not really SEO optimization.

2, SEO optimization is a long-term strong site physique work, SEO optimization is for the enterprise site long-term stability and business strategy operation.

3, SEO optimization project is not completed one day, as long as the site continues to operate, SEO optimization project will continue in progress.