Small and medium-sized stationmaster should like raise own child to run a website

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

Objective：

I have been a site as a living body to look at, rather than a line of boring code, and raise the station is like raising children!

How do we develop a useful "child"?

A man should have a soul, a character, and a life. This is the three basic points we want to cultivate. Then, a website positioning is flexible, the site is the bright spot is the character, and the strategy is to maintain the vitality of the source.

A poorly positioned site is like a body without a soul, not knowing what it is doing, and not knowing where to go. A no flexible site, but also a site without personality, it seems to have everything inside, but nothing like, such a site is doomed to survive.

For example, if you want to get a comprehensive entertainment website like Tencent, you can't be successful. But you can narrow it down, make it an online comic-book site or gaming community, and if you have resources on hand, there's probably a glimmer of hope. Another example: You also want to do a trading platform and Taobao, it is doomed to failure. But you can narrow it down and shrink it, just do a trading platform for the university campus, or even do the Guangzhou campus trading platform, you may succeed.

So what is the location of the site to consider?

1. Do not only think of profits or see other people's current situation, to analyze their own advantages at hand

For example, the most basic, the site's function can be achieved, the site's technical support how to solve, if you need to ask people, then the budget is good, the source and maintenance of information should also be considered good, if it is to do products, and suppliers of cooperation, etc. should also be considered. I have a friend. They are engaged in SEO or website construction, so a few of them together to build a knowledge platform for SEO, although there is no big to see, but at least they are doing their own good work, so than other people do not know SEO or do not understand the site design easier to do. This is what I call "the advantage on hand".

2. Current analysis of the market

The main vertical analysis, we do this site is not because we see the success of others, but because we see a few people see the bright spot, or see its development trend. For example, with China's openness to the outside world, foreigners ' interest in Chinese culture has been enhanced. However, language communication and international logistics status are the main factors that influence the two sides ' transaction in the long run. If you see this trend and can think of some way to solve this problem, or you know that in the next year or two these obstacles will be greatly reduced, then this is a good market.

3. What is the highlight of the website, to display the most shiny things to people to see, do not want anything

You're doomed to get nothing. For example, in the case of limited strength and limited advantage, it is more sensible to sell big shoe shoes than to sell all the shoes. This, we can come out on Taobao. A lot of business on Taobao on the fire is a large part of the product is very single-minded business.

When the site is initially identified, the site is completed after the next is the operation

I said above, strategy is to maintain the vitality of the site is the main source of strategy related to the survival of the site. You do not have the money, the website does well the family can give you the financing; you have no technology to ask people to do, if there is no money and no technology, good ideas and strategies, you can let the technical staff participate in your project, work together. But if you don't have a good idea and don't know how to run your site, it's not going to work.

How to operate?

The operational strategy does not have a prescribed formula. But you have to get good inspiration, think of good strategy, on the one hand you have to put yourself into the operation of the site, you have to understand the antecedents of each user, understand the changes in IP every day, the more you go deeper you can get some inspiration, you can make adjustments in time. On the other hand you need to know about the industry.

Strategy is not based on a certain aspect of the knowledge can be learned, it can be from other operating mode or a phenomenon to be enlightened, at the same time, the formulation of the strategy and the personality of this person and self-cultivation, and even with the national conditions, economic dynamics and so closely related.

A website can not sell products, or sell services, or improve the free service. No matter what, there are several places that are important to the operation of the site, which is also a common strategy for website operations:

1. A website with its own characteristics

It's best to have someone look at it once to remember your site. Like a beautiful woman, you see her, will give you a deep impression, if she still smiled at you, you may be obsessed. So, if you have a detail in place, a site that gives people a comfortable visual effect, and a good product or service, then the user will remember your site. It will even help you spread the site.

2. A website with a good user experience

This is more important than the 1th. If the characteristic is the external beauty of the website, then the user experience is the inner beauty embodied in the process of communicating with it. You click on a page, that is to say I pass to this site a message, but the site has not responded, or also appeared: unable to display the page, or a large number of typos, graphics and text corresponding to the problem. So this is a "inner beauty" unqualified website. The fate of the site is not difficult to predict, just as you will not take a woman only external beauty to be a wife.

3. A high degree of credit website

This also belongs to the inner beauty of the problem, similar to "character". People want to speak good faith, the site should also say good faith, if the site gives people feel unreliable, then users will doubt the quality of the product, the service is suspected to provide reliable, reliable information. Credit rating This thing will also bring about the effect of transmission, if the customer doubts the credibility of the site, greatly affect the product of the transaction or service.

It is possible to impress the credibility of some factors: Copyright description, a number of telephone or standby phone, free telephone, website Beian, the company access to information, customer Word-of-mouth message, service flow, partners, Web site update speed, the original information, and even PR value, and so on. You can also search the Internet for some relevant information.

4. A vibrant website

If your site's information is outdated, there are errors, then no one will like it, if the site information is not updated, desolate, then users will not stay too long, next time may not come again.

It's not easy to keep a website alive. Need to adhere to, and then adhere to. Early to rely on their own proactive promotion. Especially the community, the forum and so on. If you don't have a current, you need to create your own popularity first.

A strategy called "virtual Buzz" is worth recommending. is to pull all the friends around, even call on friends, or their own to invite some posters, together to maintain. Create a very lively illusion, which can keep more people, also can attract more people. Adhere to a period of time, the website information gradually enriched, the user registration volume is stable, the flow will come up slowly. This is the road.

Finally, for personal webmaster or small groups, before making a website to consider whether people have a high enthusiasm for this information, with interest and enthusiasm for the success of a lot of increase. Because the site is not three days and nights can be ended, if you do the site motivation just to see others do well or make money, then you can do the odds of success is very slim.