Small and medium-sized traditional merchants to go online marketing more accurate

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

Network Marketing has developed rapidly in China in recent years, a variety of marketing methods, some large, powerful traditional enterprises have access to the network, embarked on the road of internet marketing, build a website, to promote, many enterprises in the network marketing every year there are tens of thousands of or even a hundred thousand of of the Marketing fund, which makes itself a powerful enterprise, the brand effect to promote , sales channels are also more extensive.

I'm the head of a network marketing service company, through the analysis of the company's customers, found that most of the promotion of customers, are slightly some of the size of the traditional enterprises, there are production-oriented enterprises, sales agents have large machinery and equipment enterprises, but also training of educational institutions, compared to small and medium-sized businesses, such as some wedding photography shop , mother and child supplies franchise stores, moving companies, domestic service centers, such as regional restrictions more strong businesses.

In order to expand the business, I specifically visited a once did network marketing mother and child supplies franchise store, after and the store owner's communication, understand that small and medium-sized businesses do less than network marketing, there are mainly the following three reasons:

1: Relatively high cost

Do network marketing, often let the merchant set up a website first, buy domain name, buy space, do maintenance, all need the expense, the most important, is the website constructs after the promotion expense, also is a small expense, to do accustomed to the traditional retail merchant, after the simple attempt considers the uneconomical, therefore withdraws out.

2: The effect of the promotion is not obvious

This is also a more critical issue, the business after the promotion, can only bear a relatively small number of costs, so the effect is not very obvious, not accurate, according to the franchise store owner said, he hoped that every cent of the advertising fee is spent on the blade, can play a certain effect, because they are small, and less money.

3: No authoritative third-party certification

Small and medium-sized businesses do network promotion, but there is no authority of THIRD-PARTY certification bodies, customers are often not special trust, so the door-to-door purchase rate is lower.

However, from the perspective of customer service, I still think we should find suitable for small business network marketing, for small and medium-sized businesses of these needs, pay attention to the recent network marketing the latest trends, found two products, since it is more suitable for small and medium-sized businesses to promote marketing, one is classified information network, Businesses can publish their own information on the site, can be located in their own regions, users search information, you can easily find businesses, positioning relatively accurate, low-cost.

Another is Baidu recently launched Baidu Life E-commerce platform, but also help businesses pinpoint customer service platform. After a thorough study, I found that he had several features:

1: The Budget and Marketing methods controllable, this is the most important thing, just in line with the controllable nature of the promotional expenses of small and medium sized businesses, the small and medium sized businesses, due to limited funds, can only control their promotional expenses in a very limited range, and the introduction of a life platform is just in line with the demand of small and medium-sized businesses, There are two kinds of marketing way that life platform launches, one kind is according to the telephone consultation quantity carries on the charge, only when the customer calls the merchant to be able to produce the expense, the display merchant information and so on are free, the greatest degree helps the user to filter the intention customer, another kind is according to the rank to pay, the merchant according to own economic strength, can control their search page rankings, to provide personalized services to businesses, but also a good control of their own budget.

2: Baidu flow of advantages and precision, for businesses, in addition to the need to control their own budget, the most important thing is to be able to display their own information to more customers, AH Life platform is launched, it is with the help of Baidu platform huge flow advantage, the user to have AH life platform up, This brings a huge user base for small and medium sized businesses.

3: The authority of the user information, there is a life platform relying on Baidu's strong brand advantages to help small and medium-sized businesses to establish a good business image, more conducive to user decision-making and choice.

4: Simple operation, functional and practical, there is AH life platform to abandon the cumbersome processes and functions, in a convenient way, for business services, merchants only need to register their own basic information, you can have their own level two domain name and independent web site, and simple operation, can be all content of their own site collation and editing, It also eliminates the cost of a construction station.

Therefore, I think, small and medium-sized businesses, not to take the road of network marketing, but should find suitable for their own promotion methods, take the road of precision marketing, in order to use the least money, do the biggest thing.