Small and medium-sized webmaster to win in China (ix): The value of the soft text promotion

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       today to talk about how to write a soft article, many webmaster may feel: Soft wen is not an original article with their own link it? The above content said there is no error, but now more value the practical values of soft, that can give different groups of readers to bring how much practicality, whether can cause hot talk resonance. Now every site, forum filled with a large number of soft wen, how to stand out at the same time and get a higher click rate, how to write soft wen will not be deleted, such a variety of computer before you have studied it?
 
       A: The role of soft text
 
       In fact, the origin of soft wen has been a long time, said a wide range. The internet basically all articles can be summed up as a soft text, but is "soft" direction is different. Some soft own, want to become famous, some soft brand to promote visibility, want to make money, while others want soft sites, enhance exposure to increase traffic and search engine weights. What is a soft text? Soft text is another form of advertising, but the performance is more tactful, do not go to the naked propaganda of their own brand or website. Simple example: Most of the advertising is equivalent to "explanatory text", Soft Wen home is a "narrative", some soft text will also use poetry and prose patterns to create to attract more users or media, the site's attention. Internet big and Small website which one is not writing all kinds of soft wen? Even Sina, Tencent, Sohu, NetEase and so on are no exception, the value of the can be seen.
 
       II: Soft text specific manifestations
 
       1, the first role of soft paper is to arouse the attention of users, in the same period a large number of soft text, you can make your site quickly by more users or media and search engine attention. On the other hand, in the initial stage of website construction, the transfer of soft text is very important: to improve the site's own value based on the Internet, attract potential customers attention, increase the weight of the site.
 
       2, traffic import, SEO optimization of the important factors. Many people think that "SEO is what, is a large number of hair outside the chain" although there are certain misunderstandings, but the chain is undoubtedly seoer to do SEO optimization is an important cause. Web site at the beginning of the increase in traffic is difficult, you write a soft paper to the weight of highHigh traffic platform submissions, with links, then someone will click, so as to bring the site the basis of traffic generated. Such traffic may not be commercial traffic, or the flow of intentional map, but still for a site early development has a strong influence factors. And we from the point of view of the SEO, the site in the early days of construction there are some stable source of traffic, and the site is not cheating, reasonable structure, then the weight will slowly be promoted rankings will gradually improve up.

3, the transfer of the author's thoughts, Soft wen not only look at the accumulation of words, but also the core of the expression of thought. More is to see the author pass a thought, a thought. To a large extent, the birth of a soft article has a large part of the idea of a personal opinion in it. For example, I wrote an article a few days ago, "small and medium-sized webmaster to win in China" (vii): Let the original more endowed with value, this is an expression of their own values, by the way with their own links, and through such a soft text can not only express their views, but also to achieve the favorable publicity of the site, if the writing is good enough to write ideas clear, It can also attract the same readers ' empathy and discussion.

4, strengthen the index, soft text release with their own URL link, can effectively increase the chain, guide spiders crawl to your site, thereby increasing the search engine included rankings and weights to improve.

Third: Enhance the value of soft paper

1. Exaggerated degree

Soft Wen is actually similar to other forms of advertising a performance, but is the use of text can be tactfully twists of performance, so as to achieve the promotional brand or a visual description of the website. However, exaggeration is a topic we mention here, similar to do ordinary advertising to blow themselves to the sky, the results of the product and description is unrealistic, will only corrupt their own brand, speculation over a good publicity role and also counterproductive, do not let the soft text value outweigh the gains. Exaggeration has the degree, is the matter, is the best reasonable writing technique.

2. Enhance readability

In writing soft wen you should always remember a little, do not write soft text to promote products and write soft. The value of the soft text is the benefit of the important reading, but does not exclude this article, thus playing a good publicity role. So the soft text must have its content, enhance readability. The article concise directly elaborated the viewpoint, may use certain example or the implication, should avoid the roundabout one sentence repetition three paragraph type "analogy". Even if the theme of the soft text is really valuable, it is beneficial to the readers and will not produce much soft value. Enhance readability, but also to attract the reader's eyes to trigger their desire to read, if not even a point and dot is not, then you this soft article is a failure of the article. Of course, this is also related to the level of their writing. Even if the writing level is not very high, so intuitive, clear also will be recognized. In addition to writing ability, we should also mention the writing of soft text title, how to have a more distinctive title, a fascinating title can also improve the overall value of the article.

Third: Publish The choice

The corresponding soft text released to the corresponding platform can produce the biggest effect, for this every webmaster also know.

1, if your article for technical articles: can be published to the A5 webmaster network, or webmaster home this type of Web site, audit convenience and high weight, forwarding probability.

2, in order to improve the face of their own can be in some large portal register some blog, will write a good soft Wen released to bring their own links, are very good to increase the chain of methods, and because it is their original, the network must not duplicate the resources, the search engine to give the weight will be correspondingly higher.

3, looking for relevant areas of the forum, will be a soft text link, hair up can, mainly increase the number of corresponding areas of clicks and traffic, but also more easily caused by search engine attention.

Four: Link insertion selection

What is the best place for a link to be inserted? The author reminds us that if the outside chain inserts improperly also can reduce the value of the soft article, or the approval degree of the audit. Personally, the general in A5 such a site published articles in the article to state that the right to insert the address is relatively good to URL to do copyright links. and generally if the link in the forum to publish the best URL to add to the article as well, be sure to select a coordinated statement or paragraph for smooth transition, not too straightforward to insert their own site links.

This article from the binary network original writing, content from (www.zzqmzg.com) This chapter summary: soft technology upgrading, not only to improve the level of writing, but also from the thinking, writing, link insertion, publishing sites of different, comprehensively improve their own soft paper technology, welcomed the exchange of discussion.

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