Small and medium-sized website seo easy to make 10 mistakes

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I do search engine optimization also have a few months time, the author summed up the small and medium-sized enterprises in the search engine optimization of several common mistakes, hope to be helpful to everyone.

Myth # 1: All meta tags are equally important.

Some meta tags (metatags) are really useful, but some are not. I've said it many times. Search engines are increasingly inclined to judge based on the content of the site itself, rather than meta tag information. Some (not all) search engines accept the use of description tags (descriptiontag). The same applies to keyword tags (keywordtag). Keyword tags are more than 17828.html "> Spam advertisers (spammer) and some use software to search for connection partners, not search engines. In my opinion, what you need to deal with seriously is just the robot tag (Robottag) and the description tag.

Myth 2: You should submit your site to the search engine every week/month.

To be honest, any site I've never submitted for the second time, sometimes not even once. If you have submitted it once, good. Search engines will come back on their own. Sometimes you can speed up your collection by getting a high flow or high PR site connection. Search engines will find your URLs and automatically index your pages.

Mistaken 3:seo too expensive.

In fact, SEO may be the most effective value than the network marketing form. The systematic establishment and maintenance of SEO is much cheaper than PPC (Pay-per-click advertising) or banner ads. Using PPC or banners, you pay by clicking or browsing. and using SEO, all clicks are free. You only need to pay for the setup fee and then monitor your site page.

Mistaken 4:PPC is more effective than natural SEO.

In the short run ... Yes. In the long run ... Wrong。 You ask, why? Searchers have a 5:1 preference for search results that are processed by organic SEO and promoted through PPC. It is believed that the results of natural search return are most relevant. People also know that the right side of the search results is sponsored ads. They always understand that as long as they are willing to pay for the bidding, there is no keyword to buy, and do not need any relevance. So, in the long run, building SEO is really more effective than PPC, especially considering the natural ranking. It may take some time to get to the top 5, but if you do (and assume you can), it will be much more than the benefits from PPC ads.

Myth 5: Hiring a home SEO expert is cheaper.

The main problem with hiring an SEO expert who works at home is that you have to pay by the hour. Most SEO companies are charged on a project basis. They don't care how much time they spend, you can pay for one lump sum. When you hire a company, you have to pay the cost to a team of SEO experts. But the cost of paying for unification will be more economical and faster to complete. In addition, SEO companies are responsible for a variety of jobs-writing, submitting, redesigning the site, posting pages, and so on. It's not easy to find someone who can do all these jobs.

Myth 6: Can I only optimize the keywords of the first page?

You can and should optimize all pages within the site. Each page should have its own keywords, no more than 3 phrases per page (a better one).

Myth 7: I just use the correct keyword density to write content, my site can improve rankings.

Wrong, especially if you want to get a ranking on Google. You need to stand outside SEO and site seo are done. Keyword density may be useful on MSN (for now), but it is not enough for all search engines.

Myth 8: I should not aim for the most competitive keywords/words.

If your opponent's keywords are competitive, should you also optimize them on your site? Of course! I will optimize some of the key words of high, medium and low competitiveness. Coverage as wide as possible. Even if the worst is the case, it's just that you don't rank well in those highly competitive keywords, but it doesn't matter. You can keep trying to improve them. Don't let it go because it's a highly competitive word. How do you know how good you can be if you don't try?

Myth # 9: Only cooperate with the company I guarantee.

There is value in ensuring that it is also realized. In fact, most SEO companies give the same promise. Conventions are often like this: just let one of your keywords go to the top of any mainstream search engine, and they are deemed successful in fulfilling your agreement. This is not related to the keyword competition. In other words, if there is no competitor at all, it is easy to make one of your keywords to the first place. Don't be fooled by the high rankings listed on SEO sites, they will mislead you.

Misunderstanding 10:seo need our acceptance of a year's commitment.

Of course not. Never fall into a one-year contract with any company unless you have established a smooth and effective partnership. SEO In most cases is based on the January months, and there are both sides to understand the goals and related process tables. Usually, whether long-term or short-term contracts, there will always be some SEO companies adhere to the terms, in fact, not necessary. Like what...... If you have a new site that has just been optimized, you may not see an effect within three months. Then why pay for the middle period?

In addition, you may not be satisfied with the results of SEO, even their service attitude is not satisfied. The only guarantee that a long-term contract can give you is that you get a whole year of bad service. So don't fall into a one-year contract, at least don't do it until you feel like your partner is satisfying you.

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