Small and medium web site does not rely on SEO traffic how to survive?

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

Look tired of the same SEO article, today to order other dishes, this article may be a full-time Baidu SEO webmaster some benefit. My writing is limited, you will see.

No Baidu traffic What do you do? No SEO traffic What do you do? First of all, I would like to say that I have not considered this issue in the past six months, and I do not need to consider it. My site 80% of the flow from Baidu SEO, and very stable. The daily work is basically put on SEO, at that time I did not consider other drainage channels. Last year's National Day holiday back home, because in the hometown can not access the Internet, so the national Day holiday did not pay attention to the site data. After the holiday came back to see the data, the website traffic in the National day period of a full decline of 50%. Open the Flow tool backstage, a look at the keywords all disappeared. Baidu inside a few search a few peacetime rank stable in the top three words are gone, some even dozens of pages are not found, the website brand words also disappeared. At this time I know the site was Baidu down right. But Google rankings are good, but useless, do Chinese station friends know that Google to the flow of limited, and now even no more than 360.

The website does not have the flow how to do? See here a lot do SEO webmaster should have the same feeling, keyword in Baidu all disappear is a kind of blow. The flow of Baidu means domestic seoer everything. Of course the domestic not rely on SEO traffic webmaster is also a lot. Mail Marketing, forum marketing, QQ marketing, microblogging marketing, event marketing and so on. For me, because I have been only concerned about SEO, other promotional methods, although many also understand some, but the research is not deep. Many do SEO webmaster encounter This problem must not be unprepared, have to find a way.

The next is this article to say, no Baidu SEO traffic site How to do? Do not rely on SEO traffic does not live the site? Of course, there is no Baidu traffic we have to find ways to drainage through other means. There are many ways to promote the network, the predecessors have summed up a lot, I said the basic can not be separated from these, but is the operation of the site I am specific to some details. I think the novice webmaster is still helpful. I am using these methods to achieve the flow of more than Baidu has SEO ranking level. These are the ways I've been groping myself from scratch. In my eyes promotional methods are not paid to promote or free promotion, as long as this work occupies your time he is valuable. Because time is money. Here are some examples of how to do this.

PPC Bidding Drainage

This way the most direct can also be the fastest access to traffic, but to control their own costs, the other bidding must be enterprise qualification to open an account, the need for business license, of course, individuals still have the means to open an account, specific to the local agents will generally tell you that there is no reason to be rich not

Here is a brief introduction to the domestic major search engine auction address and related costs:

Search

Minimum recharge

Annual service charge

Account Opening Address

Baidu

5000

2400

Www2.baidu.com

Sogou

3000

1000

P4p.sogou.com

Soso

1000

600

Tg.qq.com

Different regional agents may appear slightly biased, here skip Google China. Now 360 search also opened its own effect of marketing platform, because I have not used, so do not know the specific situation, 360-point eye opening address is: e.360.cn

Half a year bid to do some of the personal summary: Baidu's promotion effect is the best (limited to our industry, there is no universality, the basic is also the best). Baidu's overall rate of hits in more than 5%, registered in more than 10%. Sogou's click rate in 3% or so, registered in about 5%. Soso effect is the worst, the first three basic is a number of brand words or large sites occupy, you can hardly have room for price adjustment, if you have to squeeze in the first three words to bid than Baidu's unit prices are much higher.

Bidding is actually a very effective way to promote, as long as you cost control is good, and sometimes more cost-effective than SEO, do not forget that the SEO itself is also a cost. And the bidding is controllable, do not have to look at Baidu's ranking all day. I that site more than the amount of bidding on the site of the overall flow of 30% or so, PPC value is not worth the investment depends on your ROI.

Second, Taobao drainage

1 Taobao through train

For this point you will be very confused, you do not do Taobao to do Taobao through the through train, this you are wrong. It can be said that the domestic E-commerce site 80% of the inseparable from Taobao, whether it is a corporate station or a personal station, Taobao traffic is a big chunk. I am here to say that the Taobao through train is just Taobao drainage has been the way, the flow of Taobao first lead to their own Taobao store and then think of ways to convert.

2 Purchase Reviews

The principle of paying for comments is simple, paying the users who want to buy the product and then leaving a link to your site. This is a very good trick, now users like to read the comments before shopping.

3 Taobao own UGC platform

Taobao own several shopping sharing platform, referring to beautiful said, Mushroom Street drainage mode.

U Station: uz.taobao.com

Sweep the cargo team: yiqi.taobao.com

Stubborn Rabbit: wantu.taobao.com

Taobao is revealed here is a lot of rebate station, shopping and sharing sites and personal CPS Webmaster drainage treasure. Even if the flow through the Amoy Bora is not much, but also accurate users, conversion rate than ordinary traffic is much higher.

Iii. Forum Drainage

Forum promotion is a very common way of drainage. Because we are doing online shopping related products, all of our target forum is of course those with the net Purchase related forum, how to find the online shopping forum method is very simple, find other forum methods are the same. Forum to promote the thinking of the relevant content is pushed to the relevant people, do not hold the idea of a link, pure hair outside the chain is bound to be deleted post. The content of a good day to lead more than 1000 of the traffic is not difficult.

Iv. Micro-bo Drainage

To tell the truth to the micro-bo drainage this piece I really do not have the right to speak, a word with. One day can only bring hundreds of of the flow, the operation is to use micro-BO marketing tools: Batch registration account, bulk forwarding to focus on comments, and then in your release of the content of the microblog with their website address. Note here a little bit with micro-BO marketing tools to pay special attention to change IP, or the probability of the account is very large. This is also any mass tool to pay attention to the place. (No marketing tools here, avoid ad suspicion)

V. QQ DRAINAGE

QQ traffic is now my site's first major source of traffic so I put it in the end. Now I go to exchange links with a lot of stationmaster they all dislike my website PR value is low, low weight, in fact, they do not know my site has been Baidu K dropped, that love station data can not reflect the true flow of the site data, and exchange links with the PR value, the weight does not matter.

QQ drainage is roughly divided into QQ group drainage, QQ space drainage, QQ mail drainage. Here mainly introduces the promotion of QQ group.

QQ Group Drainage I summed up one of the most simple and brutal way to promote, almost without using their brains. The following is the introduction of my ideas and experience of promotion.

Staffing

Two interns, have a simple understanding of the network, will be proficient with QQ, I believe that the students now do not have a. (Why recruit interns? hehe ...)

Prepare QQ

It is best to use a certain level of QQ, the best one more than the sun, QQ information to complete, set up a good personality head, it is necessary to find a beautiful beauty to do this is very effective, at the same time open QQ space, QQ album inside put some beautiful photos. Early may be able to prepare a little less than 10 QQ number almost. Really do not go to Taobao to buy, a sun QQ number is not expensive.

Collect QQ Group and join

Based on the content of your site to collect the target QQ group, because only accurate users can create value for your site. For example, your website is to do car supplies, then you have to find the owner of the QQ group related. Directly in the QQ group to find the input keyword "owner", will come out a lot with the car-related QQ group, if the search "car supplies" instead of bad, because out of all the car supplies wholesalers are not your target users.

Collect QQ group number, and then apply to join in order to explain the reasons for the next group, such as you add the owner group, you can say "Lang Yi owners request to group communication", so that the group of owners will think you really want to enter group communication rather than advertising. Here to pay attention to add the group is best in more than 300 people and active high group, QQ2013 version is very good to QQ group active degree has the annotation. I tested it. For beginners, a person can add up to 50 groups a day by hand. Such a QQ can be added to 250 groups a week, the average number of 300 per group. Then you have 75000 of your user resources in a week. 10 QQ is 750,000, how this data is a bit impressive!

Content push

This step is critical, do not enter the group immediately after the start of your website address, or will soon be the backbone of the group off. After joining the group to observe the group for a period of time, it is best to often make a speech mixed face cooked. The ideal state is to get acquainted with the group of owners, of course, it takes time to accumulate. To learn to borrow stitches, like a car group, they're talking about "which brand of oil is better?" If your site is just selling a discounted oil, then this time opportunity, you can send this content to the group, the tone of the use of a more tactful, Push the content of the best graphics and text combined with the last attached to your link address, so as to reduce advertising suspicion. Here I do not say with QQ software to push, I really do not recommend the use of software to do, although the speed is fast, but the effect is not necessarily artificial good. Use software to send more will also affect your QQ, such as abnormal login lock and so on.

Keep a good attitude

QQ group Marketing, maintain a good mentality is really important, because you will often face the refusal to join, be kicked off by the group, after the advertisement, even if not kicking will be used to receive a lot of insulting words, psychological endurance can not perhaps you give up.

Vi. Other Drainage methods

For their members of the mail marketing, micro-credit marketing, blog promotion, etc. can also bring a certain amount of traffic, but these flows are still very few so here is no longer launched.

Summary: Above is I more than half a year in Baidu SEO flow completely disappears the case, oneself grope some website drainage method, although all is the most basic, but many basic things you can do fine is also valuable. This thing also makes me understand do webmaster not limited to SEO, do not indulge in SEO. Network promotion to tell the truth is a chore, to continue the experiment, non-stop operation, continuous acceptance of failure, but as long as you can insist, can sum up the failure of lessons, I believe you can promote this road in the network to go farther.

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