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Today is talking about the free promotion of personal methods, are talking about skills, not specific promotion methods, because the promotion of the network is everywhere, there is no need to speak. will also talk about team promotion, investment promotion, the user spontaneous promotion. Want to be a network promotion elite, must do three things, the first is that your website content should be good enough, attractive enough, otherwise you promote in good, also can not keep people, second, the promotion needs the skill, the blind promotion, the effect is poor, expend energy, only then grasps certain skill, can the promotion effect play to the best state. Some skills, to rely on their own practice in the slowly pondering. Third, the promotion needs diligence, promotion is necessary skills, but diligence is more important, very diligent people to do promotion, often the most common means of promotion to play to the extreme, the power is so strong.
First, the Novice Learning Network promotion steps
Step One: Collection Promotion category industry website, well-known promotion blog, expert Column
1, promotion of well-known sites: such as a push
2, the promotion of well-known blogs: such as Kun, mouchangqing and other blogs
3, the use of Baidu Blog search blogsearch.baidu.com, search website promotion, network promotion related articles, learning related promotion methods.
4, the use of well-known websites of the promotion category column. such as webmaster Training Network Promotion Skills column: http://www.admin2.com/tuiguang/
Step two: Understand the conventional means of promotion, learning other people's promotional experience and skills
1, know the general method of promotion
SEO
Soft paper
QQ Group Forum
Forum Promotion
Blog Promotion
Mail Promotion
Cooperation promotion
Post it, Baidu know to promote
Traffic Exchange
Blog message Promotion
Activities Promotion
e-book Promotion
Word of mouth promotion
Viral marketing
...... and other means.
2, know each kind of promotion method's operation flow
Know the process, can go to practice, so we learn from others to promote the experience, to understand each of the promotion method of operation steps.
3. To master the promotion skills introduced by others
Other people's promotional skills can be said to be a good result through practice, so not only to remember, but also to apply to the actual process, grasp the skills.
Step three: Observe the promotion behavior of others
At this time, to learn to observe other people's promotional behavior, such as QQ Group, forum posts, soft Wen, and so on, to see how they are promoted, and some more creative way to timely record and collection, to stay in the future to practice. At the same time, some effects are not ideal promotional behavior to be analyzed, to try how to improve, to give their own certain thinking space, learn the promotion of others skills, but also to understand their own skills.
Step four: Practice and application
At this time, the basic means of promotion already know, but know not necessarily will operate, so only through the practice of these promotional methods can really grasp, only continuous practice can make perfect, die and summed up their own skills.
Suggest that you build a blog, starting from the blog to practice some promotional means, but also do not build a blog friend, you can refer to the video tutorial I made before "hands-on teaching you to use Zblog set up blog (installation, configuration, SEO, security settings) video" http://bbs.admin2.com/ Thread-186-1-1.html
Practice SEO operation methods, soft writing skills, QQ groups, forums and other promotional process.
The use of Bo will also be able to write some personal network to promote experience, learning progress, recording the process of learning and promotion of dribs and drabs, see their slow growth will make you more and more confident, to a higher promotion of technology forward.
At present, a variety of promotional methods are very many, to all learning sperm each method is not likely, so, small black elder brother suggested that the novice webmaster according to their own interests and expertise, targeted choice of one or two of them, in-depth study and research, to achieve mastery of the realm is good.
The network promotion needs to continuously learn others ' experience, the unceasing practice, the tracking effect, then optimizes the improvement method, finally summarizes and forms suits own experience and the skill.
"Four Ken" in Network promotion
1, is willing to learn: the network promotion work needs to continuously learn others ' experience and the skill.
2, Ken Drilling: In the continuous practice of the process of research and efficient skills
3, willing to endure hardship: repeated operation, but also relatively boring, willing to endure hardship of people more easy to learn sperm.
4, Ken insists: Network promotion work is not a day two days of live, need to insist every day, long time insist, as long as the site exists, promotion work should not stop, so only a long time to see the effect of perseverance.
Hint: This article originally originates from the small heige to create the SEO pioneering base, reprint please retain the copyright information.
Ii. Introduction to mainstream means of promotion
SEO: Site optimization can be said to be a compulsory course for each webmaster, most of the 80% of the traffic is from the search engine, so do a good job of Web site optimization is the easiest and most effective way to obtain traffic.
Soft wen: Can say more and more by stationmaster popular promotion method, also is an important recommendation Stationmaster study promotion method, increase the website outside the chain, enhances the website traffic and the popularity has the obvious function.
Forum Promotion: is also the mainstream of the promotion means, but need to master certain skills, because some of the more popular forum for advertising management is more stringent, it is easy to be blocked. Common method is weak text, top posts, forum signature, engage in activities and other ways.
QQ Group Promotion: is also the mainstream means of promotion, group management and group owners very hate to send advertisers, so also need to master some skills to play a role. Common methods such as direct chat to the window to send ads, the use of group announcements, group business cards, group forums, group Mail and other ways to promote.
Traffic Exchange: Similar sites are idle advertising position interchange, can bring traffic to both sides. The common method is advertisement bit Exchange, characteristic column exchange.
Blog Promotion: Blog promotion mainly rely on the soft way, in a number of blog platform to promote, because the target user precision, high degree of trust, conducive to the cultivation of loyal users, effectively improve the site brand. Common way is to build a blog, weak text to improve the ranking of keywords, speed up search engines included. Blog messages and other methods.
Word-of-mouth Promotion: Depending on the content and service of the website, the user and the user word of mouth.
Viral marketing: Through a user's Word-of-mouth network, information spreads and spreads like a virus, using rapid replication to spread to thousands and millions of audiences. The core of this approach is to provide users with valuable products or services.
e-book Promotion: More than soft text stealth effect is good, because the soft text is easily sunk by a large number of information, so the survival cycle is relatively short, generally good e-book users will collect. But the disadvantage is to make trouble, need to plan columns and content, compare time and energy.
Baidu know, post it: At present, Baidu know that the link audit is very strict, need a lot of skills, use properly, can effectively improve the weight of the site. The common approach is to ask yourself the answer.
Activities to promote: Award-winning essay, prizes competitions and other activities, can facilitate the enhancement of user loyalty, and site awareness sites.
Offline Promotion: such as offline activities, such as the exchange of business cards under the line to promote the way, more in the local class site
Other such as, Digest, bookmark, information release, message, submit navigation station and so on Non-mainstream method.
Iii. analysis techniques in the promotion
To learn some skills to promote, to be good at observation and analysis, may be some very clever skills you dug out. So everyone in the website to see information, Forum Interaction, QQ Group communication, ask why, help to dig these skills.
1, why others in the QQ mass advertising will not be t
It means that he has mastered a certain skill, the value of which we go to imitate and learn.
2, what kind of posts browse the number of high, high number of replies
If we can integrate the things we want to promote, the effect is not very good.
3, what kind of article, browse the number of high, dig number of high
Explain the user preference for such articles, high support rate, then we write soft wen certainly hope that more people read, more people support, so is the reference to the comparison value.
4, what kind of articles reproduced high number of
Explain the content of the article is strong, very valuable, others are willing to reprint, so we write soft Wen also pay attention to the value of the content and practicality.
Iv. replication and improvement techniques in the promotion
Good promotion methods, we can directly copy over, change the Web site to become their own way, of course, some more creative promotional skills, but did not play a better effect, at this time we can improve, become a more perfect method of promotion.
1. Replication in the promotion
In the QQ group to see someone sent a very funny picture, the picture with his website to promote the site. Feel the picture is very characteristic, I copied over, and then use the image editing software to change the URL to the website I want to promote, so that we can take this picture to promote the. This is the promotion of direct replication technology.
2, the promotion of the improvement
In a forum, see someone to share the form of quality resources to promote their own site, because these resources are relatively large volume, first the resources uploaded to their own site space, and in their own site to publish resources to download the address, and then to the Forum to promote the page. Because it is to share boutique resources, forum managers generally do not think advertising posts, and good resources, users do like, to download the resources must run to his station to download. So we have a better promotion effect.
See this method, feel very good, but has not played a greater power, then we can improve, so that the promotion method to become more perfect, specific methods as follows.
(1), in the resource compression package to add a text description, including our website introduction, add Internet shortcuts, so that direct click can enter our website.
(2), to the resource compression package to set up a decompression password, the general use of the form of the site domain name such as bbs.admin2.com, which forces users to remember our site domain name.
(3), in the Resource download page, we have their own site of several characteristics of the column recommended to the user, guide him to browse more features column content to cultivate users to become our website loyal users.
Learning and research to promote the skills of the master
Most of the promotion of experts, have their own expertise in the promotion of methods, some of their unique promotional methods are very valuable to us to learn and study.
Three tips to teach you how to study
First: Directly with his friends, participate in discussions and exchanges
Generally in the process of communication can be realized in some practical methods and the use of individual characteristics of the means.
Second: surface observation of his promotion site
such as Web site SEO strategy, advertising position Exchange, the site of the bulletin, etc., can analyze the use of some of his promotional means.
Third: Use the relevant command to study his promotion site
If you use the domain:www.xxx.com command, you can find a large number of the site's outside the chain, analysis of these outside the chain we are very clear to see, he used some promotional means.
Take the blog of Little black Brother for example
Search in Baidu command: domain:www.xiaoheige.com
Discover several common methods used by young black brother
The first is to write a soft text, to the big well-known website release
Second, and other well-known sites to engage in QQ lectures, cleverly promote their own blog
There are other promotional methods are also very intuitive to see.
Six, strive to make one of the methods to achieve the ultimate, powerful
Case A: The use of Baidu know, search and ask to promote the ultimate game forum
There is a game forum, popularity is very hot, daily posting volume of more than 100,000, but his forum flow is not rely on optimization, nor rely on other soft form, but the full use of Baidu know, search and ask these questions and answers system to promote, and achieve the ultimate. So how did he do it?
Forum set up a team, discipline is very strict, to launch a forum all members to Baidu know, search and ask these answer system to solve the problem in the game, and then leave the Forum name or forum address, such as details can enter a certain web site, or Baidu search for a game forum name. Due to the launch of tens of thousands of users dedicated to solve the problem in the game, add up, now basically enter the game's difficult problems, you can see the game's forum name or Web site. So there are any problems to find this forum to ask questions, so do not rely on search engines can achieve such high popularity.
Case Two: Use blog message to promote the ultimate blog
Lou's blog spent half a year to create a ranking of 50,000, each article browsing number in thousands of, the number of thousands of messages, quickly in the industry famous. For personal blogs, it has been quite difficult. His blog's main source of traffic is the use of comments on other people's blogs, more than half a year in 15,000 independent blog comments, he spent most of his time on the blog comments, but also on the nail on the top of the comment, after half a year of time, most bloggers are accustomed to exchange visits with Lou, See the other side of the new article will be commented on, so that become Lou blog loyal users.
A strategy to achieve the ultimate in a promotional approach:
First: The use of tactics, such as the launch of hundreds of thousands of people, or a person to complete hundreds of thousands of people each day the workload of the strategy, although a person is very hard, but the effect is very obvious, each of the general promotion method becomes very powerful. For example, every day in thousands of forums in the soft text, every day in thousands of QQ group advertising, adhere to a period of time, I think your site traffic also tens of thousands.
Second: A long time to adhere to, add up the method, not to say that today crazy promotion, the next day no matter, or loose fishing, promotion is a need to insist every day, a long time to adhere to, the site traffic can step up.
Third: Constantly summarize the optimization of the promotion method, in the use of a promotional method, the need to track the effects of promotion, how to promote the maximum effect, continuous improvement and optimization of this method of promotion. In order to achieve the ultimate level.
The article is very long, can be patiently read will harvest more, do network promotion in addition to skills, patience and perseverance is also very important, please taste slowly. If you are interested in network promotion, you can also consult qq:938002964 to discuss and exchange. This article original from small Heige founder of the SEO business base http://bbs.admin2.com (Welcome reprint, Reprint please retain this copyright information)