Small business customers are more loyal to the Community bank

According to iresearch, a new report released by Aite Group, nearly half of small businesses in the United States surveyed the service capacity of their major financial institutions, which said that the overall service capacity of big banks was only general. For example, half of small businesses believe that big banks have the ability to provide the best service and to understand their needs. But it is for this reason that small businesses with less than $10 million trillion in assets are more willing to choose community banks as their financial institutions.

In the opinion of the analysis, the service ability of the bank can not meet the demand of all types of enterprises, and the big bank and the Community bank gradually form different customer orientation. The big banks are losing small business customers, on the one hand, because the big banks often divide their customers by the size of their clients rather than their customers ' needs, and not give full play to their technical advantages; Competing with big banks for small business customers is also one reason.