Small business development path: firmly grasp the six technologies

According to the information posted on the Readwrite website, while 2012 is a very difficult year for small businesses, slowing economic growth does nothing to help them, but technological advances still provide small businesses with lower costs and greater efficiencies , Increase sales and open new markets opportunities. For savvy small businesses, getting cash and investing in new technologies as soon as possible remains the top priority. The following six technologies are the technologies most engaged by small businesses in FY2012.

1. The rise of social media

According to a survey conducted by VerticalResponse, more than one-third of small business owners want them to spend less time on social media (half of small businesses spend more than six hours a week). However, they can not do this because social media is where consumers gather. A recent report by NM Incite states that Internet users spend more time on social networks than on any other type of web site. In 2012, the number of Pinterest users increased by 1,047%. So if you have not been to this site yet, you may want to check it out. However, according to VerticalResponse, Facebook is still the largest social networking site, with 90% of entrepreneurs using the site. According to NM Incite, Facebook's site has 152.2 million unique visitors.

2. Strong growth in consumer mobile shopping

Crazy apps for tablets during Christmas 2011 gained further momentum in 2012. Smart Retailers Take Advantage of the Tablet's Spare Time Use To create a customized mobile shopping experience for those browsing the Internet. According to IBM reports, on Black Friday, mobile sales accounted for the proportion of online retail sales increased from 9.8% last year to more than 16%, iPad dominates. Small businesses also use mobile marketing to reach smartphone users. According to the Pew Internet & American Life Project, 56% of mobile users use their cellphones to access the Internet. 50% of mobile users use their mobile phones to send e-mail. Both figures more than doubled from two years ago. A study by Webcom and Lab42 found that about 84% of small businesses using mobile marketing found they added new business.

3. Mobile become the main business applications

In 2012, smart businesses of all sizes use tablets in the workplace as a presentation tool, payment device, or simply as a tool to entertain customers (for example, providing customers with iPads for placing orders or entertaining children in restaurants content). According to the CDW Small Business Mobile Report 2012 released by Mobility Edge, 75% of mobile users claim that mobile devices are important to their work. Sixty-seven percent of mobile users say their businesses will be less competitive without mobile devices.

4. Own equipment becomes a trend

BYOD (BYOD) has always been normal in startups that lack cash. However, in 2012, this trend was accepted by businesses of all sizes. Since many job seekers consider using their own devices in the workplace, BYOD even offers small businesses more competitive advantages than larger ones. IT departments in large enterprises do not like their own devices.

Crowdsourcing continues to accelerate growth

In a report titled "Evolving Workforce" published by Dell, this year's technology changes have accelerated the growth of crowdsourcing. This is good for many small businesses. Contractors and customers are increasingly contributing to small business solutions, from writing code to inventing new products and service ideas.

6. Cloud services become mainstream

2012 is the year that cloud services have moved from mystery to mainstream or, as SMB Group puts it, a year when cloud services are no longer top technologies. More and more small businesses and startups use cloud storage and cloud solutions to optimize operations and save money. At the same time, consumers are increasingly adapting to cloud services and opening up a whole new world for startups.