Small Business platform transformation is inevitable-Shanghai 13th Network Marketing Open Class

4.18http://www.aliyun.com/zixun/aggregation/35556.html "The founding ceremony of the e-commerce Club of the MBA Alumni Association of > Shanghai Jiaotong University, met an alumnus who was running the men's platform I remember telling him to do it. The cost of marketing is too high. On the day of the meeting he said: not Baidu to promote no new customers, however, Baidu platform marketing costs are too high, selling clothes profits are turned in Baidu. It is further validated that the small platform is not easy to survive.

In yesterday's Open class, saw another in Shanghai operating business platform of Enterprise, enterprise name is not disclosed, now has more than 30 people's team, and some suppliers are very good relations, but the site has no traffic, to point the cost of traffic is too high. The lack of flow, the sale of things less, suppliers do not profit, resulting in the site in the supplier there is no good support and cooperation, the overall coordination and operating costs greatly increased. Estimate the company's cash flow may be more tense, in the depressed step in the end how to do, how to find the fastest profit model.

Combined with their very good business operations team and rich supplier resources, Zhang Shouhui's advice is: make the most of the original resources, the current platform as a maintenance provider platform, more energy and business to Taobao above the transition, Slowly become one of their main brands in the Taobao above the operation of the custodian, as far as possible the use of Taobao flow, first to achieve break-even balance. The small business first survives is the hard truth, survives the main supplier also has the profit, obtains the main supplier sufficient support, in the slowly unifies runs own independent platform.

Of course, the operation of Taobao also need to invest and how to integrate with their own independent, as well as their own independent business how to slowly get rid of Baidu, to adopt other integrated marketing methods to promote, is to deal with and solve the problem after the survival.

13th Network Marketing Strategy and actual combat open class

Network marketing Open class activity scene

Each other's executives stand up and think carefully about the next teacher's advice. So I'm also reminding you that if you are running a small business platform and are in the fourth camp, you have to make short-term profits or only a handful of tens of hundreds of of millions of dollars, and advise you to be cautious about entering the platform industry. Operating platform in pajamas to make money, it sounds beautiful, but to achieve this goal requires a lot of endurance, adequate resources and adequate financial support, the online publicity of the few successful enterprises behind the hidden countless martyrs.

Also wish more enterprises can benefit from our online marketing open class, the next public lesson information please understand:

Http://www.51netmarketing.org/class/classView_50.html