"Small but beautiful" to create a Web site with a humane community to retain users

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Work spare, we often find some interesting information to see, pass the time, adjust the mood, do not know what people often go to interesting places? such as embarrassing Encyclopedia, to Fudao Comedy Entertainment network, motherfucker nets, as well as interesting, is to pass the time is a good choice. The operation of an entertainment site, with the community, local stations, what is the difference between the need for entertainment stations, and mainly through which aspects to achieve profitability?

November 8 Thursday A5 Edition Chat event, invite interesting http://www.u148.net/founder Wu San, share interesting story, and website promotion, profit aspect experience, this ask the question and answer content, easy to read.

Q: Interesting it was created in 2007, how many registered users, how much traffic per day? Now, who is the website's information?

A: Interesting now there are 250,000 registered users, independent IP 100,000 per day, pv30~50 million. Now the content of the website is mainly edited and published by the netizens, editing the main editor and sorting out the content of the users, but also will be the identity of ordinary users to publish content.

Q: 2007 when the entertainment nature of the site is not much, then why do guests consider the creation of this site, the initial construction of the site mainly depends on what profit? about how long the site began to profit.

A: To tell you the truth, I don't know much about the development of the Internet. From my understanding, the Internet has been no lack of entertainment sites, the lack of personality and fun of entertainment sites. In the 2007, such "niche sites" are relatively small, so we have the opportunity to make the appearance of today.

I began to contact the Internet when I first went to college, when BBS was very popular. I have always claimed to be a "literary youth", when the establishment of a "Wu Jia Zhuang" Literary Forum, with a group of literary friends in the above talk about poetics. I was studying the news, after graduating in the TV station in 05 after less than two years of busy director, and then to help a teacher run the bookstore. In the bookstore days relatively leisurely, there is a website to do the idea. At that time I was engaged in IT industry brother is planning to go to Beijing development, I put the idea of doing the site with him, then he has resigned, and nothing to do, we began with personal interests have a set of no plan interesting.

It's interesting. The current profit mode is mainly advertising, the initial creation of Googleadsense, and later joined the electrical business (such as Taobao, Fank) the promotion of Commission; With a certain degree of popularity and Word-of-mouth, some network businesses take the initiative to contact us to cooperate. This is mainly the way it is now. In addition, it will be in the form of soft advertising as a supplement, but the advertising content needs to be combined with the temperament of the site, so as not to cause user aversion as a prerequisite.

As for the profit time, it should be a year later.

Q: I would like to ask the teacher, entertainment website How to achieve profitability, entertainment website profit way there, hope that specific guidance.

A: It's interesting. The current profit mode is mainly advertising, the initial creation to Googleadsense, and later joined the electrical business (such as Taobao, Fank) the promotion of Commission; With a certain degree of popularity and Word-of-mouth, there are some network businesses take the initiative to contact us to cooperate. This is mainly the way it is now. In addition, it will be in the form of soft advertising as a supplement, but the advertising content needs to be combined with the temperament of the site, so as not to cause user aversion as a prerequisite.

Q: It's interesting. Advertising as the main way to make money, so now the monthly profit is about how much, the main part of the expenditure of the site?

Answer: The specific profit is inconvenient to disclose, please forgive me. Expenditures are mainly from servers (including bandwidth) and editing fees. On the soft text ads, such as some businesses have a product to do promotion, we will combine the temperament of the site, from the interest to promote this commodity, try not to let users feel that this is in advertising.

Q: There are more and more promotional models, and the lack of free results is getting worse. How to spend relatively less money to increase the product exposure rate? (free and paid cases combined)

A: If I say it's interesting, it's almost never been promoted, and probably few people will believe it.

It's interesting. When it was first established, an editor named June recommended a movie called "The Seagull Canteen". The film has a great impact on us and there are many ideas that coincide with ours. The protagonist Kuihui said a word: "Every day seriously dry words, soon guests will be more." "The Seagull canteen in the movie doesn't advertise to attract guests, but it attracts people who enter it with their own temperament." In my opinion, have the Netizen's approval and good Word-of-mouth, the so-called popularity and click amount is very natural things.

Some people may think this answer is a void, but it is true. If you want to talk about promotion, I remember the initial creation in the network (now called Renren) of the group sent some interesting logo pictures to attract users, this is my only initiative to do the promotion.

In addition, I do not know whether everyone knows a blogger named Wang, he is relatively famous in the Internet. Because he helped him with the server, he linked us on his blog. It can be said that the link for the early days of our help very much. So can be well-known Bo's recommendations and links, will be conducive to the promotion of the site, including the introduction of high-quality users. But only if you have content that attracts and retains users.

Q: Now there are a lot of similar entertainment sites, entertainment sites and markets? What are the main difficulties in doing this kind of website?

A: If you want to have a definition, it should be considered as a so-called "niche site." Here is a call Aswand webmaster with "small and beautiful" to summarize the interesting, I think quite appropriate. If the "small" refers to the size of the interesting bar and display way, then "Beauty" is its temperament and characteristics of it. I think the entertainment site still has a big market, any time to do is not late, the key is to make their own characteristics, with their own characteristics to attract users.

From the content, in the same content to develop their own characteristics, it is indeed a relatively difficult thing, which requires a better site webmaster has a good point; Technically speaking, the state of the Internet management more and more stringent, we do another website has faced the issue of filing and so on. I don't know much about technology, so I don't talk much.

Q: Interesting small and beautiful very good, I want to ask: How does this community form a kind of community culture, further attract newcomers (new users), retain the elderly (old users)?

A: First of all, thank you for the "small and beautiful" to summarize the interesting.

The formation of community culture needs a long-term process, in my opinion, "human touch" is the basis for the existence and development of community culture.

In the beginning of the fun, I will be interesting as a stage, for "special skills" people on top of the show (production of unique content). When the editor slowly stepped back into the background, I realized that it was interesting, besides being a stage, it was an outlet and a platform, an outlet for the ordinary people like you and me, a platform for us to communicate emotions (emotional involvement).

If it's interesting to attract new people with unique content, it's also about retaining the old in a way that's like emotional attribution. If there is no editing of the feelings of netizens, as well as the feelings between netizens, it will not be interesting today.

Q: The guest said that the community needs a human face to retain the elderly, how does this human touch form? If each individual in a community is independent and receives more recognition and attention, the sense of belonging will be stronger and more profound. Interesting, how do you make users feel about the community?

A: There are two aspects of human touch.

From an editorial point of view, to give a simple example, we now every day to see the comments of netizens, if they have any problems, we will try to help answer. As long as the intention to treat netizens, netizens will respond in the same way.

From a netizen's point of view, as you said, "More recognition and attention, the sense of belonging will be stronger, more profound feelings." A Netizen publishes an article, all want to get others ' response (such as identification, encouragement, even criticism), so everyone in each other's response to reach an emotional exchange and release.

Q: Today's SEO and the past SEO methods are not the same? That continues to be the same as before the rules of the optimization, whether it can be done? Thank you.

A: It can be said that we have little to do SEO, just do the content seriously. If there is, that is also we may be a search engine as a person to look at, the user likes to show the things out on it.

Q: Now do the site should be how to operate, everyone said the content of the king, but the original content is very little, sharing the resources of the site is very cumbersome process, the future of the road where the station?

A: Now interesting content is divided into original and reproduced two parts, the early to reprint mainly, but with more and more users to join, the quality of the original content is also slowly more. I think that running a website is a process that requires a long period of training and accumulation. As for the tedious, we will spend hours to edit a post, you say it is cumbersome?

Q: Teacher, I would like to ask, now if you do entertainment stations, such as fast sowing, copyright problem map and solve it, is not the fast seeding is doomed to not be big, if you want to big, to a certain extent must consider transformation?

A: It can be said that China's copyright, especially the Internet copyright has a large loophole, my view is that, from the long-term development, the use of copyright loopholes to profit is not very sensible.

Q: Web site development to a certain stage will have a stagnant stage, is the feeling of the content has been similar, users will inevitably fatigue, web development and no breakthrough point, interesting it has been 5 years since the development of the 2007, has encountered such a stage, is how to deal with. How do you develop new users if you keep the old users?

A: Yes, indeed there is such a stage, and even more or less has been facing such "aesthetic fatigue" problem. We can only try to make adjustments as far as possible, for example, when the content of the Internet users are identical, the editor will release some more special content to adjust. But it should also be understood that a temporary standstill is also part of walking relative to the advance.

Q: The homogeneity of the entertainment station is very serious, how can guests provide valuable content to customers? How to keep customers?

A: The purpose of our website has such a sentence, "Not only entertainment", is to provide users with entertainment to relax the body and mind, but also bring about life thinking. I think that is what we value.

Q: See interesting it also has organized offline activities, as a comprehensive entertainment site, users are all over the world, such users, the organization offline activities involved in the situation?

A: It can be said that in addition to the drift book this activity, our offline activities do not much, also not very successful. Time and energy after all limited, offline activity is not our current focus.

Q: "Every day seriously, the guests will be more soon," this sentence emphasizes the value of the content, valuable and interesting information to retain users, in order to achieve word-of-mouth communication between users, that said back to the site content of the problem, build the initial interesting bar content are how to add, how to update the content? In addition, What is the content of the interesting now how to provide? is the user initiative to provide or the site to edit the daily collection or original?

Answer: Built at the beginning of the main station by two editors to update and add content, and later, with more and more users to join, we opened the publishing authority, now the content of the site mainly by editors and netizens jointly released, editing and collation of the main editor of the content of users, but also the identity of ordinary users to publish

Q: Is it interesting? What is the main user group of the site now, age or industry, regional demarcation, or a specific group of enthusiasts frequented the site?

A: We have done a similar survey before, the user to 15-35-year-old young people, the industry and regions do not have a strict demarcation; If you say a particular hobby, I think we are all people who love life.

Q: It's interesting to see the activities of the drifting bottle, how this activity is carried out, how did you think of the bottle? What was the purpose of the event? is a drifting Ben floating around the country, and eventually floated back?

A: Accurate is "drifting book" activity, this activity is by a netizen called Rice, it is interesting to be responsible for coordinating the organization's "Offline Drift" and "network publishing" combined notebook delivery activities. Activities of the original intention is to provide a "primitive and simple" platform for users to communicate it.

The "Drift book" activity is now divided into 6 groups, including one international route, which is being passed around the world. The book will drift back to the head of each group, and we haven't found a better way to commemorate it (such as a copy of the book, for each participant).

Q: How do you plan your entertainment website when you start doing it, are you a team or a person?

A: It can be said that interesting is the establishment of an "unintentional inserted willow" process, we started with their own interest to do this station, so there is no planning, even now there is no specific planning. We are now a team with three full-time editors and a few part-time editors.

Q: See the guest's reply, there is a beautiful feeling, quiet and simple, like fun, thank you very much for today's sharing and interaction. Version of the last, please guests to make a summary, for the new internet industry, but also want to do the site's personal webmaster Some advice, want to do a website, how to start, how to insist, how to do?

A: Thank you A5 give me this opportunity to communicate with you netizens, but also thank you for your questions and recognition, did not have time to answer the questions I will slowly answer these days.

Before the exchange began, the Dream River reminded me to "reply as far as possible specific, not generalities." I have always felt that I am a more "retreat" of the people, if not today in the details of the answer to the question, but also hope to forgive.

There is a saying, "slowly, relatively fast." Personally, I have always admired that kind of life, like the movie lines, "seriously dry every day, soon guests will be more." "Work hard every day, the natural will come, there will be some naturally." From my personal experience, I suggest that webmasters who have just joined the internet can start from their own interests and hearts to do a website, instead of thinking about rankings and traffic at the beginning.

China's internet does not lack a "successful website", but few "respectable websites". I have been in contact with the network for more than more than 10 years, and also know how to create hot spots and gimmicks, know what kind of articles more eye-catching, but we have their own little stick. Perhaps this is also as a literary youth's insistence.

If you think of a website as a person, at the beginning it is like a child, carrying our hope for life, expressing our attitude towards life. Later, the child grew up, it is more like a friend of ours, have their own thoughts and temperament, although there is our shadow, but it is unique. Then again, it's like our lover, because passion is not enough to keep a marriage, love is the foundation of this marriage. If you love this site from the heart, love the site's users, will have the same love to respond to us.

Thanks again for taking the time to listen to my retreat.

Operating every site needs to pay diligent efforts, the site operation of the road without Jerry. "Seriously dry every day, soon guests will be more", every day seriously update the site, every day to do the content, and soon the user will be more. Hope that the above about the fun of the operation of sharing, can help you also please continue to pay attention to every Thursday A5 edition chat, can also add A5 version chat Exchange five groups 244014004 Interactive. (Wen/Meng Jiang finishing)

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