Small city O2O hidden big business opportunities

Nowadays, the electricity supplier in the first and second tier cities increasingly competitive, " into the third and fourth tier cities " concept is more and more proposed. In response, many e-commerce professionals believe that the e-commerce and consumer spending habits in the first-tier and second-tier cities have been fully tapped. In comparison, the e-commerce potential of third- and fourth-tier cities has yet to be tapped. In this context, the third and fourth tier cities will become the new NCD point of the future e-commerce industry.

A second-line business encounter bottlenecks Third- and fourth-tier markets into a strategic place

From the current e-commerce development pattern , the first- and second-tier cities as the traditional e-commerce market , the competition is already very fierce , but also with Taobao, Jingdong e-commerce giants such containment. Therefore, in order to seek greater development, many companies want to get involved in e-commerce began to gaze on the currently not yet fully developed, but the great potential of 34 markets. In fact, as early as two years ago, Jack Ma said in public that in the future with the e-commerce channel sank, the e-commerce market in the 34 cities will usher in a blowout, with a growth rate far exceeding one Second-tier cities.

Indeed, the data shows that there are over 1.3 billion people in China, while the potential consumers for e-commerce are 400 million. Among these 400 million people, consumers who can adapt to the traditional mode of e-commerce (online shopping) are mostly concentrated in the first and second tier Of the big cities, while the real consumer army, that is, those consumers in the 345 cities were left behind. Therefore, many e-commerce giants have carried out strategic shift in these two years and have started to focus on the three or four-tier e-commerce market.

Compared to the first-tier and second-tier cities, the electricity market in the 34th and 45th tier cities is a big blank market for the entire e-commerce system, with huge potential for development. Therefore, individuals and some traditional companies want to start businesses in the e-commerce industry. There is no need to focus solely on the markets in tier-1 and tier-2 cities. Instead, they must find ways to make e-commerce more " grounded " and allow e-commerce providers to enter the cities Those people are more likely to achieve a new market miracle.

Grassroots e-commerce business opportunities local O2O market

When it comes to getting the electricity supplier " grounded, " we have to mention the kilometer net, which has recently been covered by many media outlets. This focus on providing electricity supplier of systems and services for businesses and individuals to companies, through e-commerce in the field of deep secret agents for nearly 10 years, proactively launched a local living system "E Life" and the physical distribution system, "cloud off" two Product Through these two products, businesses and individuals can easily, efficiently and quickly cut into the local life service O2O area, easily leveraging the tremendous opportunities in the 345 market.

Specifically, "E- Life " is an e-commerce system that provides local communities with convenient services such as communities, streets and villages based on categories such as recharging, living services and travel tickets. Use this system, you can develop offline locations in the local, the convenience services provided to people around the network, Huimin at the same time make a profit. The " cloud marketing " is focused on the traditional retail and wholesale industry integrated e-commerce solutions, through which you can circumvent the electricity supplier " Red Sea " areas of intense competition, get physical distribution, easy to achieve " touch network " development.

In this regard, e-commerce industry believes that after more than 10 years of development, the market potential of tier-1 and tier-2 cities in China has almost been released under the keen competition of numerous tycoons. Therefore, for some of the more " grassroots " entrepreneurs and enterprises, targeting the third and fourth tier cities in the electricity market, for the third and fourth tier cities to create value for consumers, may be able to get more market favor.