Small companies should encourage internal entrepreneurship

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A person who has seen Liu Zijun work experience, said I go to a company will toss a new project out, in fact, not I want to toss, but the company's business development is indeed a problem. Although I am not the savior, but see the company's business stalled or began to decline, I can not help but think of some way out, hoping to help the company solve difficulties. Why this, in fact, very simple, in case I start my own company, encounter the same difficulties I have to learn how to deal with. So today's whim, want to talk to you about small companies inside the topic of entrepreneurship.

Before going to the company of several friends, the company has a dozen people, from the establishment of the least of the home has been 6-7 years, has been serving the old customers, want to develop new customers, but because of lack of competitiveness, and the team is in a semi retirement state, so many ideas are just empty talk, although the team are young people. According to their employees, if there is no support from the old customers, the company may have already closed down.

Although their company has been set up for quite some time, but staff turnover rate is very high, basically did not work in the company more than two years old staff, many employees are just graduated college students, General work for a few months or about a year left, are to ride donkey looking for horses. And the company has been a long time has not developed to long-term cooperation of customers, many are in 1-2 times small goods will no longer cooperate.

What caused their company to be like this? Liu Zijun separately with their boss and staff talked about, the boss is also very confused, want to reform also don't know where to change, so what all try, listen to some friends say so do promote effective, oneself again to try, so that do effectively and try, Finally tried a lot of methods effect is not obvious, the more do the more afraid of loss, the more do not dare to invest money. Their company employees said the boss is not strong, the support of many methods are too little or even directly ignored, in the promotion of the cost of special dig, and feel the company has no future.

Although their company employees have a lot of complaints, but also put forward a lot of valuable suggestions and ideas, for example, a mobile phone to protect the shell of the company, they mainly do wholesale and retail shop, shop daily business is not much, but every 10 pieces of goods have 3-4 evaluation, customer service in the line received a lot of customer feedback and product problems, But after a lot of communication with the boss no fruit, so finally become muddle along. May be their boss has been doing traditional business, the impact of online evaluation is not aware of how much, employees should improve the quality of products, but also to their own brand, in the product and packaging are playing logo, to increase the popular style and so on, these are good suggestions.

Why does the employee advise the boss not to listen? According to the bosses of the small companies I have contacted, they all feel that their employees are young and inexperienced, and that the advice they put forward is to spend money. Who takes the risk? Does the employee lose the money? Or spending money does not matter, but there is nothing or data to support this proposal, can not persuade the boss to implement.

Perhaps employees in the industry experience not many bosses, but they contact customers more than the boss, in this era of information change, customer demand is constantly changing, they can in the mouth of customers to obtain the latest needs, understand the industry changes, as well as product problems and so on. This information may be in the boss's mind has long been out of sync, if the boss learned that the relatively backward information, will lead to slow or even stagnation, resulting in the reform can not start the dilemma. But in addition to paying attention to the information provided by our employees, we also need to give them the opportunity and power to play a more effective role in solving problems and improving the company's business development capabilities.

When you encounter development confusion or bottlenecks, try to encourage internal entrepreneurship, which is actually beyond what to provide advice and other mechanisms, to try to the company's existing main products, can let them independently responsible for the management of feeder products or ancillary products, this is less risky for the company, Of course, if the staff is strong enough and reliable, you can also try to give him the independent development of a new product line.

Some people may say that this is not reliable, many employees never care about the company, not to mention what internal entrepreneurship. In fact, whether or not concerned about the company, mainly to see if the boss really care about his employees, I also worked in some small companies, basically small companies also have the hope that the company developed staff, but also efforts to do a good job of the staff. This is amazing, at least one of the small companies I come in contact with. And now a lot of work out of college students that have no ideal, that no entrepreneurial dream, even our company's customer service little girls want to open a clothing store, operating a clothing brand out, there is an art said want to open a café and so on, there are many. Some companies may be concerned that such employees are not long and unstable. In fact, as a company, if you can invite employees who have such a desire to start a business, should feel lucky, such employees as long as the opportunity and appropriate guidance, their work motivation is very strong, the best is to be able to turn the company's business into their careers, it will eventually be a win-win outcome. So the company needs to give them a platform to play, the internal entrepreneurial mechanism is a good stage.

Seabed fishing has a business philosophy, I was very impressed, they need the staff of the brain, rather than the staff of a hand, to pay a hand back to the enterprise is a loss of money, only the staff of the brain to use even if it cost a lot of salary is also worthwhile, So seabed fishing to give the lowest level of the waiter has the highest level of access to a single, the waiter can completely according to their own judgment to give guests exemption, this is a trust is also to give employees the opportunity to play, let them become the owner of the enterprise. Therefore, it is better to encourage internal entrepreneurship, but also to use the brain, of course, open is not equal to let go, we also need some mechanism to manage.

If you really want to do the internal entrepreneurship mechanism, how should we start? I give some rules of the game for everyone's reference, of course, each company is not the same, so this is only a reference.

Rules of the game:

1, ask the author to put their ideas to organize a simple operation plan, including several aspects, why do this product? How to operate? How to promote it? What support does the company need to provide? What is the start-up budget? And so on, do not require word number and format, the matter can be clearly said. It is often the solution to know whether his ideas are reliable. Before I had a friend of the company tried, usually casually talk about people, in this step has given up, this can also better help the boss screening.

2, if the scheme is reliable, people are also reliable, should give full support, and in addition to the Commission to give a bonus or shares (this can be a company shares, can also be independent of the project shares, if it is a stand-alone project or product shares, this can be appropriate to the higher are not afraid), the most important thing is to make him feel that he is the boss of the project.

3, fully to the independent management and independent development of the authority, as long as the establishment of a regular reporting system, in addition to reporting to the boss, it is best to do a monthly report to the whole company, so that everyone knows the project situation, but also conducive to mutual cooperation.

4, if they run into problems to be appropriate to give guidance and help, can not be fully Shang.

5, each project must have the project communication system, otherwise has many such independent projects to come out, may let everybody scramble for resources even unnecessary conflict.

6, to control the number of items to reach a certain number must be suspended, and can not be opened blindly.

7, to have an exit mechanism, if the operation is not good or not up to expectations or even the loss of serious situation will stop, and then give up the opportunity to others.

Now, internal entrepreneurship is no longer the product of big companies alone, small companies can also be implemented, small have small do well, even the project is small to only one person can try, for example, the company to do mobile phone shell of the shop, their employees want to develop mobile phone rope product line out, or want to do a subdivision brand mobile phone shell products, For example, only to do Samsung brand a best-selling model of the phone shell, and so on, these small product lines can be completely a person to handle. So smaller companies can start small and inspire team creativity.

This is my idea, in the past, I also manage myself, there are some small companies are already in use, of course, not necessarily suitable for all small companies, welcome interested friends can communicate with me, in order to facilitate communication you think I will open my personal micro-letter account, personal micro-signal: liuzijun1985.

Micro-Credit Number: liuzijuncom or in micro-letter search Liu Zijun, or on Sina Weibo on the @ Liu Zijun Weibo.