Small companies to use large data to play the movie market

Large data analysis, a technology that was widely used in finance, securities, it and other fields, is now gradually infiltrating its influence into the film world. So that a small company that has been set up less than two years and has just over 10 employees, with a large film analysis of the business, has harvested 2 million yuan in the last six months, "and this year, the turnover will definitely increase substantially". Studio Digital Network Technology (Beijing) Co., Ltd. (hereinafter referred to as "studio") founder of Liu Yan told the Beijing Commercial newspaper reporter.

The "Weather forecast" in the film field

In the industry, studio is like the "weather forecast" in the field of film, which can pulse the market trend of a movie. Talking about how to start a large data analysis company, Liu Yan said that mainly because of the emergence of micro-blog, every day, hundreds of millions of netizens are using it for discussion, he found that the most discussed in addition to music, is the film. He also had the idea of starting a big data analysis company for movies.

May 2012, just two months after the company was founded, Liu Yan with a series of data analysis results to find the film "Mask 2" of the production side to seek cooperation. At that time, many people in the industry have questioned the way the film is customized through big data, but when the Liu Yan and its team suggest to do the opposite, strengthen the film's two supporting roles Feng Shao and Yang in the film marketing role, and finally harvested a good market effect, People are also beginning to realize how big data affects a movie. At the end of 2012, Liu Yan's company successfully predicted the box-office of the 1942 movie through large data analysis, which attracted many film companies to come to the door.

"Last year, the total production of domestic films reached 800 dozen, of which only 30% of the films can be shown in theaters." In this 30% film, 80% of the film is still losing money. Through the large data analysis, the film from the project, production, distribution, release schedule and other aspects of the impact, in order to achieve so that investors can lose money, the film side more to make money. "Liu Yan to Beijing business Newspaper reporter example, in the case of the" little Times "and" Little Times 2 ", which were sold before the box office, if it were to be improved in the sequel, not in the film and the Rhythm of the story, the box office effect would not be as good as the previous two," the conclusion sounds simple, But that's what our team analyzed in the hundreds of millions of fan reviews.

Three major ways to earn millions of earnings

Although the company has been established less than two years, but has been and including Huayi Brothers, Wanda film industry bosses have had project cooperation. Up to now, studio and more than 20 different sizes of film and television companies to establish a cooperative relationship, the annual turnover is as high as millions of yuan. How does a company make a profit from big data?

"First of all, we will provide advisory services to various film and television companies." Through large data analysis, the overall forecast of a film's market effect, whether to make money? Customers can determine whether or not to invest according to our analysis, and we will charge a certain amount of consultancy fees. Secondly, for those film projects with better market prospects, we provide the whole film industry chain-type project analysis, from the initial selection of which actors cost-effective, to the final film to determine the appropriate release schedule, to give customers a certain amount of advice and implementation plan. Finally, we will also carry out project and investment. "Liu Yan explained that with the continuous deepening understanding of the film and television industry, as well as the company's own advantages in large data analysis, for some of the larger box office potential films, the company will also participate as investors in some film and television projects.

Don't let data become PR tools

When talking about large data, a film and television company General manager Zhang told Beijing Business newspaper reporter bluntly: "In today's film market, is a company talking big data." But it is not polite to say that many companies do not know what is big data, but as a media publicity stunt. ”

In this regard, Liu Yan said, large data analysis of the practitioners have a high demand, the first point is that there must be endurance, "for example, our data analysis model for nearly two years to complete, only one link to collect data, we need ' 300-person month '." The so-called ' 300-month ', is 300 people to do one months, and so on, the less time people will be longer. In addition, to successfully calculate billions of millions of data, ordinary computer equipment can not be achieved, this requires a professional technical team, the storage equipment procurement, network resources, machine computing capacity of the architecture evaluation and expansion.

"Although the entire film and television data analysis field has been a number of mixed phenomenon, but for any technology-oriented companies, is to see the strength." Only if the forecast is accurate, the next time someone will come to you. Liu Yan bluntly.

(Responsible editor: The good of the Legacy)