Small cost marketing can also drive the big market

Intermediary transaction http://www.aliyun.com/zixun/aggregation/6858.html ">seo diagnose Taobao guest cloud host technology Hall

December 6, Saturday, due to the cold snap, the weather in Beijing these days unusually cold, daytime temperature is less than 0 degrees. But today's Beijing Ditan Park is still bustling, bustling, the annual Beijing Winter Book Fair is here, this year is the last major marketplace in the capital.

In order to grasp the final business opportunities, the book dealers resorted to all kinds of promotional means in endlessly. There are theatrical promotions, academic lectures, knowledge questions, prizes, and discounts, etc.

However, there are big strokes, small also have a small doorway, the author found in the crowd of a tiger book network staff, they are not doing theatrical performances, nor distributed advertising, but to the reader free to make exquisite bookmarks. Although the bookmark is small, but very practical, the merchant this method obviously is grasps the user demand, at that time the distribution scene is also quite hot, because wants to obtain the bookmark numerous, once caused the road to jam, the security personnel also hurried to maintain the order. Not only young consumers, older big ye, aunt is also enthusiastic, and some uncle, aunt after a request once again, speak is for their little grandson. A tiger's little girls obviously did not experience such a scene, at one point seemed to be in a hurry, fortunately there are well-meaning people volunteered to help distribute.

According to Mr. Chen, the manager of the Tiger Book Network, the 5000 bookmarks they made were distributed in less than an hour, and they did not anticipate such success. The author also learned that the production cost of each bookmark less than 1 cents, a tiger book net this time to a mere less than 500 yuan cost, but did a successful marketing, it seems that marketing is not the cost, mainly to grasp the user needs, coupled with creative ideas.

Little Lulu 2008/12/07 Beijing