Small details of user experience: how to make WEB link perfect jump to APP

At smart http://www.aliyun.com/zixun/aggregation/2291.html "> Smartphone apps definitely become people when the number of handsets shipped exceeds PCs and feature phones, and the number of users using the apps exceeds 80% Life lead.For PC, tablet, smartphone cross-platform seamless experience, a long time ago, developers began to pay attention.For example, Evernote will develop software version of almost all platforms to ensure that users can use the various platforms Seamless switch; In addition, Chrome desktop version and the phone can also sync data, I opened a few pages on the computer, change to the phone when you can still see that several pages.

Although many people recognize the importance of the App, there is still a large layer of experience between the PC and the Mobile App. PC section to the mobile terminal there are many things to do, such as the next talk about: When a large number of App content is shared to Weibo, WeChat on, how to switch from the PC or mobile phone web page link to the perfect switch to the App.

In my nearly month-long test, I found that most of the apps were not well-connected to the App from the Web. For example, I use a mobile phone in the micro-Bo opened an application inside the official account microblogging inside a link, the contents of the contents of the App (microblogging share out), and then you will find most of the open Web page version. Although I installed this app in my cellphone, I was still open to the web version. If the app needs to be logged in, I could not do even more on the web version.

Of course, there are a few apps that do a great job of linking to App Jumps. Under normal circumstances, this jump optimization based on the seamlessness of the design there will be four, summarized as follows (in this statement, all the apps I test are my personal favorite, so there is no slander which product problem):

The first: the link is designed for the PC, there is no optimized for mobile devices, open the link you have to zoom to see the contents of the page. There are many such App, such as public comment, fruit shell, fruit library, bickering and so on.

The second: the link optimized for mobile devices, but there is still a fault from the webpage to the mobile. For example, Microlight official WeChat will recommend some songs, I use the browser to open it can play directly, the mobile experience is great, but even after login can not be played songs. If I want to collect certain songs, I have to use a computer to open the website, search the songs, and then the collection will be synchronized to the Merlot Time App, very troublesome. In addition to these App also: want to go, the United States and other groups.

There is also a situation here, is the media applications. Because the media itself produces content that's just an article, it's easy to optimize for mobile devices. But this is divided into two categories, a class of their own webpage experience on the mobile device is very good, but also the client, but both are faulty. The second category is to optimize the mobile terminal, but because there is no client, but will not appear on the issue of the experience of fault.

The third: the product itself is born for the mobile, even the web version, as mobile as simple. This link opens without any pressure, even if you log in, it is also very convenient. You can directly use the web version of a variety of operations, and then open the App can be synchronized. This situation is considered very good, but it still can not solve the problem of the gap between the web link and App, I can not open the App directly through the web link. Such products are relatively small, such as the early fruit bank (no web version), foreign Fancy and so on.

The fourth: Click the link to open the App, if it is in the desktop side directly in the browser to display content. Of the dozen apps I tested, I found only two that did a great job jumping from page links to apps: Papa and Instagram. When I saw a good friend sharing a pop, I click on the link, my pop will open automatically, and then show the friends to share. The Instagram approach is somewhat different. It opens for the first time an optimized web page. Next to the Logo there is an "Open in app" button that opens the app when clicked. This is very handy, and if I do not have an app, it will open directly in the phone's browser, and if I use a computer, it will also open directly in the desktop browser.

For Web links to App jump problem, many people may say that this is only a small detail, there is no need to over-study. But as we use the mobile App more and more frequently, this small problem will plague more and more people. And as you can see from the fourth solution, many apps did not do this not because of Apple's sandbox protection mechanism, but because developers are not really considering this part of the user experience.

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VIA @leonardo_leung

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