Small eggs and 1984, in addition to the feelings of the shell net what else?

George Orwell has a novel "1984", Hammer Price to 1989 for feelings, carving Ye said that another 5 yuan to be true feelings, so the price of the eggs became 1984. The small egg, is an air purifier, comes from the shell net and the Fun Play Network union incubation. The first look at the past like "robot" in the "Goddess Robot" Eva, is now in the east of Beijing. It seems difficult to have other pricing, more suitable for this product and once enlightened a generation of science youth network of the Shell network.

Recently, the air purifier market continues to warm up, this year 360 and TCL to launch a price of 1440 yuan of intelligent air purifier, Cheetah officially launched a price of 998 yuan "Leopard air Purification Master", the main child health air purifier "three dad" to obtain the high Banyan capital 10 million dollar a round of financing, All the platform on the line are online air purifier products, even Han King also out of an air purifier. Recent air net new high-density release, is said to be followed by a wave of air purifier to attack, which may have 699 yuan of millet air purifier. 1984 Yuan of small eggs first to be able to stand, and then to talk about subversion.

The origin of the egg is not bad, in order to its shell net and fun Play network jointly founded a new company. Shell Network CEO Ji and fun Play Network CEO Zhou Ping is a good friend, 2013 the end of the air quality deteriorated, think of 10 years domestic air quality is difficult to improve, two people bitterly, so intend to do a "scientific youth preferred" air purifier, to reduce the harm of haze. Shell Net Word-of-mouth Let it get Foxconn production support, last week also won the Beijing-East strategic investment intention.

Feelings are always used to tell the story, the story of the user is to impress the product and operation strategy. 1984, it is such a point of coincidence. 1984 Yuan Pricing, not high, and did not fall into the price war, opened with millet, Cheetah air purifier product price gap, to distinguish the user group in the "Scientific youth."

"Science and technology interesting" has inspired a group of Chinese youth, they love the work also love life, serious tension will also be lively selling Meng, they have the tide of science and technology Control, Wenqing equipment party, but also to play rock digital Tatsu people, they pursue the ultimate, deep meaning. In the nutshell, they have a common label called "Science Youth". These people are just the shell nets and fun play network audience.

Nutshell Network of Popular science experience, fun Play network creative product sales experience, let the little eggs know the traditional air purifier anti-human design. Therefore, the little egg made a lot of impress "science youth" design. For example, the small egg built-in vacuum cleaning structure, through the algorithm can be calculated to filter the dust level, automatically open dust cleaning function, completely without the user to start; According to indoor air quality, use time, and even the external environment comprehensive calculation, calculate the actual life of the screen.

Internet companies do hardware, a big advantage is based on cloud data services. Small eggs will be based on user settings, segment user groups, through the Internet to collect the use of the environment and the use of customary data, in the server comparative analysis, and constantly optimize the environment according to user needs of automatic purification mode. Small eggs will also regularly monitor the user's outdoor environment, comparing indoor and outdoor air data, intelligent prompts users whether to open windows. According to the purifying time, purifying effect and the energy consumption of the fuselage, the mesh algorithm is also optimized based on the user data. In the words of the Little egg, "there may not be a simpler air purifier on the market, just one button, you press once, and you don't have to worry about it." ”

Although this said, but the air purifier has always been a relatively standardized products, the entry threshold is low, there is a "male model", a lot of internet companies want to small test, from a piece of soup. New brands have no time to accumulate, but also to preempt the user's mind, marketing, channel resources are particularly valuable.

Three dads succeed. There is a love story and the advertising marketing resources of the media for the children to breathe the fresh air; Leopard rice air purification master hot talk with the help of a young man can afford the feelings of air purifiers and Cheetah brand influence. Born of the small eggs in the marketing resources are not bad, the shell network good at online science and technology transmission, can quickly enlarge the market influence of small eggs; The network has more than 120 shops, and can quickly complete the shop, supporting the initial sales.

Once the shell network is a technology media and pan-tech community, want to take the "knock on the hard shell of science, so that people can appreciate the beauty of science", arouse public interest in science and technology. Enlightened the engineering students who had dreamed of becoming scientists and engineers, and also inspired liberal arts students who liked the Big Bang, transformers and robot cats. For many, after 85, is a nutshell let many people realize that technology is not equivalent to consumer electronics products. Last week, the shell just finished four birthday.

Four years, many internet start-ups have made pots full, but, like many technology media, the shell network also face the pressure of profitability.

The nutshell has gone too long on the way from the money.

MOOC community, knowledge, graduate students are the result of the exploration of the shell net. The logic behind this is that the shell has accumulated for a long time the user resources, Word-of-mouth resources to become a reality.

Ji said: "Next, the shell can do a lot of things, smart hardware may be a good direction." It should be said, in a nutshell, full of various interesting possibilities. ”

The Little egg technology and the little egg is just such an attempt. If the small egg is successful, the influence of the shell net can realize the user realizes, can copy to other category, with different partner hatching more "little egg technology".

Regarding this attempt, Ji also specially has said, also specially wrote an article "Facing the brush screen most formidable scientific question, the nutshell net has done an air purifier". The following is the original text:

I can finally talk about it. Up and down for more than a year, the shell net made an air purifier, called "Little Egg", today began in Beijing East public and pre-sale, one months after the official sale.

Tell the story behind it. Let's start with Interstellar crossing. Because the film, "Science" has become a net red, some of the girls know to start this fan, "last night with a few physics doctor chat ..." This scene reminds me of the 0809 years of life explosion began to red, the media to interview me, "Your science students at Night Dream, is not the same as ordinary people?" ”

Some young colleagues are very angrily, why why, why people's love is ferocious but everyone knows soon will pass, should eat cordyceps sinensis that letter constellation where to go. I said, don't worry, it's just because the Chinese think science equals physics. In fact, people have always been concerned about science, but most of the time, they do not realize that the concern is a scientific problem. Genetically modified, food safety, child health, radiation ... People talk about science every day.

The most powerful scientific problem with the brush screen is air pollution, of course. It is not like food safety problems have been, said more greasy, unlike radiation and genetically modified, invisible colorless, and low frequency of the earthquake tsunami is not the same. It every month a few times big, each time so turbulent, the visible color, shocking, is simply the science question aunt, every time reminds the God some matter you are uncertain. Can't you criticisms? The impression is that at the beginning of last year, I kept being asked by friends and friends, how to face the haze? I'm a doctor of neurobiology. Can only accompany everybody swearing.

Fortunately, there are many experts around the shell. At first the editorial office wanted to write an article about what caused the haze. Asked the expert to ask a circle, people said the problem is too complicated, now really can not be conclusive. No one believes, how can this not know? It is easier said than done to study this thing. 2013, the Chinese Academy of Sciences Atmospheric Physics published a paper, said that Beijing's PM2.5 has 6 major sources of pollution, directly from the exhaust of only 4%, a stone stirred thousand layers of waves. Later, the Beijing Environmental Protection Bureau published data, the impact of the surrounding areas aside, the local pollution, motor vehicle emissions 30%, burning coal burned 20%, industrial production and 20% ... The general source was clear, and the timetable for clearing the haze remained blurred.

Therefore, the current haze problem, only two strokes, one by the wind, two by air purifier.

From the face of an old brush screen of science problems, to the heart to do an air purifier, from the dissemination of science, to solve the problem, we are affected by two things: one is, "This watch is not what you do?" "As we all know, a company in Shanghai accidentally and we have the same name, make the company often to jump out to answer," We do not make watches, only concerned about the universe. Friends say you really do hardware. Another reason is that last year and fun play Net founder Comrade Zhou Ping because of cooperation slowly cooked up. Zhou Ping is the guy I know most like to toss real products, claiming to have played with 5 million of the total value of all kinds of stuff. Ripe after often together kan: when the science stylish encounter intelligent hardware, what is the most suitable product?

This is the birth of a little egg.

Small egg technology is fun to play nets and Shell network in Shenzhen joint venture intelligent hardware Company. Zhou Ping is a product experience almost demanding guy, once in order to give the child to do a satisfactory wooden sword at the expense of a carpentry room. A year or so ago, he took a team of small eggs in Shenzhen, obsessed the air purifier to achieve the product. This is a bunch of crazy hardware, there are some tear stories I keep slowly speaking. The operation has specialized, the shell Net team is responsible for answering "this machine to let the science youth likes, what should be?" "Without him, to be professional enough to withstand scrutiny and not to fudge."

The final product I think it's pretty cool. As the first product of the Little egg team. It's not feelings, it's ambition.