Small Fan SEO site optimization program

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Site Positioning analysis

Small fan SEO training data station (www.shenp.cn) positioning: To create a SEO information platform for enterprises and individuals to provide information and technical SEO related articles. and carry out personal website optimization and training business.

Second, website optimization goal analysis

Small fan SEO training data station is a start-up of the SEO information station, to develop into a well-known SEO information station, integrated SEO news, SEO technology, seo tools, seo tutorials, seo cases, seo diary, seo services, SEO training 8 major sections. SEO as a high-speed development of an industry, the site will be through excellent technical articles and practical tools to attract users, deepen the user to the small fan SEO information Training station impression, so that its development into a professional SEO website, and then carry out Jinan seo business.

Site needs to be hit by a well-known SEO site, rely on search engines to crawl more users, so that the site frequently appear in front of the search engine, will require the relevant knowledge of the user "landing" on their own website, and then through the site excellent articles, tools and good service to meet the needs of users, So that users recognize the small fan SEO training information station. This requires an overall optimization of the site, from the internal and external two-way optimization of the site, so that its site is included in the increase, weight increase, ranked before. Combined with SEO keyword strategy, will be different keyword reasonable use in the site inside, SEO means, so that more and better search engines to improve the ranking of the site to attract more users.

Iii. keyword Analysis

1, through the Google and Baidu search engine investigation and analysis of "SEO keyword", the results are as follows:

More and more users will be concerned about what "SEO" is, at the same time, the development of different levels and stages, the primary users will take into account the "SEO is what", "SEO tutorial", "SEO Primer", "SEO training", at this stage, the user is eager to understand what SEO is, how to optimize SEO. According to the development of SEO, such users will be more and more, but also the site's key development goals.

Advanced users will search to improve their technology articles, "SEO technology", "SEO Tools", "SEO experience", at this stage, the user has learned what is SEO, the lack of SEO experience.

2, the website content keyword localization. The website contains SEO news, seo technology, seo tools, seo tutorials, seo cases, seo diary, seo services, SEO training, the content of the website is not particularly perfect, can only meet the basic requirements of users, combined with the site's business development, will target to more specific orientation-"Jinan seo", Catch some specific users.

In summary, we have concluded the following key words:

1 Popular common words: SEO, jinan seo, seo tutorials, seo training (early)

2 Requirements Keywords: SEO tools, seo services, SEO cases (mid-term)

3) Direct keywords: small fan seo

IV. Website Diagnostics

The site is the new station, when there is a prototype, the diagnosis results are as follows:

1 website "SEO" keyword density

2 website keyword distribution is unreasonable

3 The site's most valuable content distribution is unreasonable, resulting in users can not quickly deepen the evaluation of the site

4 picture is not well handled

5 site template distribution, can not be a reasonable table listing the resources of the site.

6 lack of interactive functionality, can not communicate with users.

V. Website optimization

Internal optimization:

1) To increase the number of articles, by the article to adjust the density of keywords.

2 optimize the location of the keyword, using the principle from top to bottom, left to right.

3 Change the homepage template, let the user more clearly see the resources of the website, reasonable layout website content.

4 the website image processing

5 Consider adding a forum where surveys show that users prefer forums over websites.

External optimization:

1) Foreign company: can be connected through the relevant articles and links published to the major related websites (soft article promotion)

2 Friendship Connection: SEO class, Friendship is better to do, by looking for high-quality friendship to improve the weight of the site

Six, waiting to be included

After the site is listed is equal to the listing, according to the actual situation to make corresponding adjustment.

You can visit my small station in Jinan little fan SEO training information Station new station recruit Friendship ^_^