Small and medium stationmaster should try diversity build station to expand

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Recently there are many webmaster in and the author chat talk about 2008 of China's Internet small webmaster market. Many webmasters are not frustrated that the SP has become ancient, the union buckle is serious, the search included a slowdown. The whole small webmaster circle make money difficult. Looking at the big guys of a portal envious, but also can only sigh, sigh that their lives as people.

The Internet report at the end of 07 showed that more than 200 million of Chinese Internet users will be more and more. With the cost of PC, bandwidth cost reduction and broadband popularization and speed. More and more Chinese netizens try and enjoy the stimulation of the Chinese Internet. and the Internet advertising market is growing fast every year. A huge cake of over 12 billion yuan is expected in 08 years. And in the face of such a growing market, most of the small and medium-sized webmaster is showing a decline. Simply rely on the existing network of tutorials, to do traffic, and then sell traffic to the advertising alliance such a pattern is clearly in the outdated stage. From the forum can not see, more and more owners began to sell their own hard to raise the station. The key reason is that access and pay are not proportional. NetEase before a period of time out of the survey data show that 45% of small and medium-sized owners think that they do not have access to income through the site, and even some of the webmaster said at a loss to raise the station. More full-time webmaster chose to work while doing the station.

Then, one side is expanding the Chinese internet market, one side is gradually declining small and medium-sized stationmaster make money. What's the problem?

Recently, the Chinese webmaster Station to do a small range of questionnaires, from the survey, may be able to find out why the small and medium-sized AdSense make money difficult reasons. Survey data show that nearly half of the webmaster said the league deduction and a single profit model is the focus of small and medium-sized webmaster decline. 20% Stationmaster thinks small stationmaster lacks speech platform, it is a group that is forgotten. In addition, nearly 30% of the respondents said webmaster class information is scarce, leading to the entire industry is not transparent is the main reason for the decline of small and medium-sized webmaster.

Comprehensive questionnaire, summed up the following several factors affecting the small webmaster industry:

Bad server low price strategy impact site Stability: Low price and there is no fault, but the server instability to the webmaster is a fatal blow, hard to wait until the volume, the server always appear such a problem, so that the webmaster discouraged.

Search engine included slow impact site IP growth: More and more visitors through the search engine access to small and medium-sized webmaster site, now small and medium-sized webmaster jumped into a vicious circle, has from the original for visitors to do the station now for the search engine to do the station, every day, each size webmaster forum discussion is the most of the search for updates and optimization topics.

Acquisition and cheating brought about by the negative price of IP: More and more collection tools and traffic cheat tutorials so that China's Internet site IP more and more worthless. More Webmaster said that the 08 site 10,000 IP and 07 site 10,000 IP results in a significant difference. In 08 and 07, only a few 3 months passed.

Unscrupulous alliance deduction and profitability of the single: The Chinese federation faced with the unique management of small and medium-sized webmaster, from the beginning of the 30% buckle to the present 70%, the face of such a public secret in the industry, small and medium-sized webmaster also obvious helplessness. More and more alliances are taking part in the volume of buckles, and more and more alliances are paid for by the display, Pay-per-click, and end-effect. Alliance advertising is getting harder to do. And the communication of small and medium-sized webmaster block also doomed to be unable to actively find target customers.

More webmaster needs and eager to have a daily view of the industry and information on a platform. And Chinaz as China's first long site, also in 08 years to strive to this direction.

How to try diversity build station expansion?

Small and medium-sized webmaster single individual and site way is obviously not suitable for today's Chinese Internet, small and medium-sized webmaster more should be passive access to the active invitation to change over. Try to find yourself, build a team, and use the team to achieve a total win situation. Construction station, you can try to the local site or industry site expansion. It is believed that in the next 2-3 years, local and industry sites are an important part of China's Internet. And E-commerce, will also be China's future development trend of the Internet. Now expand the network to extend E-commerce, will be a good solution to the bottleneck of small and medium-sized webmaster. More and more small and medium-sized webmaster began to pay attention to and try to open the network shop, selling local or own characteristics of resources. Today's small and medium-sized network operators do not have much knowledge of Web page production and art, but there is sufficient supply and distribution channels, the choice and small and medium-sized network business cooperation is also One direction.

The net earns aspect, more stationmaster starts to pay attention to the foreign Union. In the 08, some webmasters were concerned about the Internet model of less developed countries, such as Vietnam, India and other Southeast Asian countries. The recently heated Vietnam Internet Survey Report is part of a sensitive personal webmaster release. and the domestic advertising model slowly evolved into a monthly or according to sales and other cooperative mode of payment. An increasing number of alliances have tried and changed the fixed-Net-membership model for several 10 years.

More and more small and medium-sized webmaster do not pay attention to the site's IP, but to focus on effective IP, from the simple construction station model to think of their own profit model, China's small and medium-sized webmaster more and more like standard business operators, and Chinese entrepreneurs are more and more like China's small and medium-sized webmaster. 2008, more opportunities await the special Group of China.