Small force to do big things resource integration play marketing

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

Every web site that can be profitable must be a resource that someone else needs. If your website traffic is much, that can sell advertisement, if your PR value is high, that can sell friendship link, if your user group is very accurate, that can sell related product. As long as you can tap your own resources, or integrate the resources around you to exchange with others, that is a great help to your Internet business, first talk about a Beijing flower shop marketing, in Beijing has a flower shop, he wants to expand his business, but the advertising fee is not much, and the gold shop and wedding photography store to do a promotion, Because the married couple will be in the 3 shops in the continuous consumption, he in the gold shop and wedding photography store, respectively shaking the advertising list, as long as the ads to the flower shop, can be a free rose, and wedding car decoration can be discounted.

This is the flower shop marketing, reasonable use of the resources around, without spending a penny advertising fees, not only to expand their own profits, but also expand their own customer database.

Benefits of resource Consolidation

1. Low cost

As the above case, found the resources around, did not spend a penny of the case, but with some of the nature of some of the relevant shops have engaged in cooperation, so that customers carried out two times consumption. Other people's clients can sometimes be your clients, and when a person buys a camera, it must buy film. These are complementary. As long as you can find your affiliate business, you can grow your business at a low cost, not even a penny.

2, expand the customer database

When you find your affiliate business, it's equivalent to finding another group of potential customers, all need to buy your products, and every business customers are very large, you just find some more such businesses, and they exchange your customer data, and in the store to each other advertising is good, You are complementary industries, not only will not produce competition, cooperation can only improve your profits.

This is the use of resource integration to do marketing benefits, often overlooked, but it is so important. Tell me about a case where I used resource integration techniques: mainly to help train companies recruit students.

Once I was in the web design QQ group, inadvertently found a web design training of small ads, that training is very cheap, 300 yuan a period, from the foreground to the backstage have taught, about 2 months time, now the price has risen to 500. Oh, I was to Taobao integration of customer data, because this side of the teacher every week there is a free class, I will contact Taobao some of the business of selling pirated tutorials, as long as you sell a set of tutorials, I will send him a free training. Free lectures, but to join my QQ group to listen. So also added some people come in oh ah.

Where your customers are, go and find them, and give them what they need, and here's how to do the resource consolidation 5 ways.

1, find someone pulse

There is no shortage of talent in a populous country like China, lack of is often bole, before I listen to Li Ka-shing said "I will not do it, as long as I find more powerful people, let him help me to do it", this is an enterprise talent resources integration, to be able to gather together, to do a good job.

I do network marketing so many years, in fact, I will get things are not much, will not do the site, will not write copy, will not engage in art, but I can make some professional works, because I will use talent. Once I have done a marketing single page, I know a single page to art, to copy, I was in the pig site invited an art, there is a marketing copy. I put them in a group, not a We will have a meeting, this step how to do. Later, the effect of the site is still good, but I did not do well in positioning. I do the website is to sell learning car video tutorials, it is estimated that no one to buy this online, then no way to shut down.

Integrated network is not necessarily just integration of talent, but also to use other people's time to help you do things, we should all know that China's wages are differentiated it, high-income cities have Beijing, Guangzhou, Shanghai, one months five thousand or six thousand estimated no problem. The low-income place is pitiful, those Gansu, Qinghai, Tibet average can have a 2000 is good. You give him 1000 yuan one months to do a part-time job, that is rich, ask him to help you send a chain, every day to send hundreds of posts, that will be very cherish. I have tried, the site too much business, no time to do promotion, I invited a network of Shijiazhuang migrant workers every day to promote me. The effect is not bad, every day I can complete the task assigned on time.

2, intermediary

We should all know those well-known platform website, Taobao, Alibaba, 58 with the city, the market, pig these are intermediary sites. In the example of the flower shop above, if you are going to open a florist, how can you get a list of potential clients before you start? That is as an intermediary, together into the flower shop and wedding photography shop cooperation, and exchange customer database, so that we can get 2 stores at the same time database.

3, the integration of their own resources

From our own side sometimes also can dig a lot of resources, see your friend what cheap goods do not, look at your colleagues, do not know what high-end network, this is also helpful to you, here in a toilet selling ads to earn 5 million marketing story.

There is a laid-off workers, he met a big boss, want him to arrange a job, the boss gave him a job in the toilet, management of the entire building dozens of toilets, one months salary is more than 3,000 pieces bar. Later, a marketing master gave him an idea, let him use these dozens of toilets to sell ads, equivalent to the line of advertising, very expensive. In this way, he found a company, signed for several years, earning 5 million.

4. Cooperation

Cooperation is also a kind of resource integration, sometimes your resources may be complementary to others, there is also a well-known case, the American painter to become a millionaire story. It was mainly about a famous painter who had filmed his painting technology as a CD-ROM, which he had sold and didn't sell. Later, he worked with a rich paint dealer. As long as the sale of 3 barrels of paint on the gift of a painting teaching CD-ROM, the man who bought the paint and the painter ordered more than 1 million, the painter also became a millionaire.

5, Borrow Pond fishing

Borrow Pond fishing As I do in that case, I am in Taobao shopkeeper to collect potential customers contact way QQ, if you want to let the cooperation business to let you go to his fish pond, of course, it is to give the cooperation business benefits, can help him to improve the business, like me, in their shop free training courses, To help him a gift, this is not intended to help sellers a more selling point, improve sales, he did not do it.