"Small freshness" in the field of music, the pursuit of the future music of the United States Group Network

"Another songza!." When I play with this app, I see the product form similar to Songza (choose the scene to listen to music), instantly lost interest. The app, called "Merlot Time," uses a very stylish flat design (Win8 style) and is beautifully designed, but it uses a similar songza to choose music based on different scenes. It's fun, but it's not innovation ...

But out of professional habits, I still searched their official website. I went into the strange, this is not a simple song of the site, its content unit is actually a post (or "essay") and song, the former similar to the diary of the mood on the note. The only difference is that each essay or song has a theme for the music, and behind the text is the author's recommended theme-style songs, ranging from several to dozens of or even hundreds. This combination of content is very interesting, I think the team to contact the Merlot chat.

In the process of Mile's team leader Zhang Zhang and PM Zhang Communion, I learned that the products they are going to do are completely different from the mainstream music products in the market, they use to social content-centric product ideas to create the future evolution of music products. Every post in the American Music Network has a theme, text commentary and featured albums, as we do on radio or radio music, the host or DJ first identifies the theme of the program, selects several to more than 10 songs, and then plays the music while introducing the feelings of the music, some basic knowledge or the story behind the music. Interestingly, the music, including editors, are working with the "Sound of Music" section of the China radio, so it has advantages in content production.

The content of the music online, is currently by the editor and some enthusiastic user production (UGC), so that the community can be produced in the beginning can guarantee a certain quality. But the future with more and more users, ordinary users will also start to provide content, UGC content advantages can be reflected. Now in addition to songs only from the Chucco choice, users can upload pictures or add Youku, music yue Taiwan, potatoes and other sites video. Each user can create their own songs, essays, Picture walls and so on, the United States Music Network also supports the attention of other users, Favorites single or song list.

This form of the American Music Network is really special. The collection of songs is not based on the author, album or song type to classify, but according to the theme of the classification, such as a rainy day to listen to songs, episodes of the series, the Chinese sound songs. And it's easy to keep the habits of the traditional music industry in place, and for radio anchors, DJs, critics, music lovers or indie musicians, Merlot is a very suitable platform. If these people are settled in, the United States Music Network can provide professional services or cooperation to obtain a certain degree of business support.

But when I mentioned the app and Songza, le Zhang Zhang explained: "According to what you're doing, it's easiest for users to use this app." and Songza listen to music to 3 to 4 steps, the United States music time only need 1 steps, that is, a key to listen to the song, to provide users with the simplest way to listen to the song, as much as possible to reduce the user's choice of difficulty and time. When the user is used, he hears a good song or album, can click ' like ' or ' praise ', and then you can put these into their own gallery. If you publish a lot of songs, you can also view the various dynamics directly on the homepage. This can be linked to the content of the Merlot network. In addition, the United States Music Network in the client can also be offline cache to listen to songs, you like the songs are cached, there is no need to consume traffic.

Mei Lok Network and its clients in the flat design, it can be said that the use of very mature. Whether it is the home page, user homepage, album playback page, or app on the various interfaces, are designed simple and generous, very comfortable to use. It is worth mentioning that the U.S. Orchestra is also dedicated to the optimization of mobile devices. For example, I can open a Web page directly on my phone, and then play it directly, or even view a comment or share it with a micro-blog.