Small head Anti-malicious click Software Analysis Invalid click

Baidu bid is the implementation of Baidu (hereinafter referred to as Baidu Auction): As now Baidu's main external income sources, its extensive user groups across the country, all walks of life, large to billions of of the company, small to Taobao shop self-employed, are in the use of Baidu bidding. Since 2009, China's Internet has entered the high-speed opening period, search engine users cover up the entire internet, Baidu launched the launch of the auction is undoubtedly not only in the profitability of the company, in its reputation has also entered a commanding heights, just have the profits of Baidu bid, Baidu has more money to put into the Internet game side, So the charm of Baidu bidding when the star is really brilliant. But this also caused the Baidu now a section of "mishap"--http://www.aliyun.com/zixun/aggregation/9761.html > malicious click.   Malicious clicks refers to the time when users look for ads, their own ads do not have any like, just for malicious click ads, and then malicious to make the other side of the bidding costs increased, this method is called malicious click.   We in the Baidu input malicious click of cent, you can see many companies, many software have said it has to avoid malicious click of the function, including Baidu itself also in the avoidance of malicious click on the function of continuous improvement, in fact this to avoid malicious click Software has no effect? The effect is certain, but not obvious, Assuming that Baidu and those software companies say that can completely or largely avoid malicious clicks, it is also a shock to users, there is no company in the market without any software can completely avoid malicious clicks.   Why is it that it can't be completely avoided? Baidu bid in accordance with the number of clicks to charge the method, that is, users click once, it will charge once, of course, assuming the same IP click More words, is regarded as a deduction only once, this is also a long time ago Baidu on malicious clicks launched a new function.   1. The assumption is based on IP to account, many IP department, including VPN, flip wall, broadband automatic redial, etc., these software can be immediately replaced by the IP, so that Baidu will not really know this one in the user is not a real user, One hours and four thousand or five thousand of the price of the bidding fee was suddenly lost, this kind of work has occurred.   2. After all, Baidu can only imitate the user's search habits, is unable to really distinguish is not really the user, so after all, is not malicious clicks, Baidu has no way to textual research. Some people will ask, continuous click, Baidu can be avoided, then the search for keywords, change the job to click, simple is to malicious clicks, Baidu can avoid it? The answer is obvious, Baidu can't do it.   3. Question of matching degree of bidding. Baidu bid users know that Baidu bid has a matching degree, for example, many people in the search for Kunshan company can see Kunshan Jia Li Freight LimitedThe company's competitive advertising, in fact, other people need is a courier company, Baidu ranking is ranked according to the matching degree, it is obvious that the matching degree can only be a high rate of users jump, in we did not drop the keyword of cent, a day of malicious click costs as much as hundreds of yuan, so a month to count down, It's also a huge investment for the company.   4. Malicious click Groups. We all know "6.28 jobs", Baidu wide range K Station, resulting in more than N station in the excitement, organized a lot of anti-Baidu Alliance, many webmasters have participated in this trouble work, you can see many QQ group, YY group and so on foreign affairs users together, click on a keyword Baidu bid, And its method is also superior, entered and the company's customer service after the dialogue, assuming this is counted down, this can not be counted as malicious clicks, but the content of the dialogue is ironic. The general content is as follows: Customer service: Hello, this is xx hospital, wait for consultation, ask what you need?   Interlocutor: Can you see a doctor in your hospital?   Customer Service: Hello, what questions do you have? Our hospital is a professional three-armour hospital.   Interlocutor: I think there is doubt, can be cured?   Customer Service: OK, we have specialized Chinese medicine department, specialized treatment patient's energy aspect question. How would you like to name it?   Interlocutor: Webmaster.   Interlocutor: I am on behalf of Baidu to point your ... The   conversation went nowhere, this is my screenshot at that time a webmaster malicious click on the contents of a hospital image, at that time in Beijing, Shanghai, Guangzhou and other first-tier cities have this kind of laugh dialogue, but for the company, this kind of throw away is not necessary, assuming that the long term, The impact on the company is still very large, and there is no way to avoid this click. A 200-person distribution of QQ Group, assuming a click on a keyword bid, to 10 yuan an accounting, one-time cost of 2000 yuan, equivalent to a small company a day of profit.   Above all explain that Baidu can not avoid malicious click of the occurrence, so this is not only the "lifeblood" of Baidu, but also Baidu's "mishap", of course, about Baidu, it is certainly hope that the more malicious click the better, but the user's words, this is a devastating impact, so how to avoid malicious clicks, Users need to go to the forum to incur other people's experience, to avoid unnecessary throw away.