Small Head Bidding assistant analysis how to establish a promotion unit

The promotion unit is a small unit for managing keywords/ideas. The establishment of promotional units and keyword selection is closely related, we suggest that you will have similar meaning, the same structure of keywords into the same promotional unit, in order to more targeted to write ideas.


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may as well assume that you are a potential customer, try to write the words you can think of each keyword, and the meaning of similar, the same structure as the Standard keyword classification, to establish a promotional unit. (We give a good account model for your reference) the meaning is similar to ensure that multiple keywords and creativity have a high correlation, the same structure is to ensure that in the idea of inserting wildcards to get red, can simultaneously ensure that the statement fluent, to achieve better promotion effect. Please refer to the following creative example:


 


the skills of establishing extension units


 


from a similar point of view, you can consider the following categories of keywords to establish a promotional unit:


 


1. Product Word


 


product words can be you provide products/services of large categories, can also be products of fine class, may be specific to the type of products, models, brands and so on.


 


the former such as "English training", "Flowers", "pet Supplies", "car" and so on, such words search volume is larger, can cover more potential customers, the competition may be more intense, the latter such as "Ielts Listening class", "Buy Roses", "Royal Cat Food", "Audi A4 price" and so on, The search intention of this kind of word is more clear generally, suggest you emphasize your product characteristic emphatically in the creativity, clear convey price, promotion and so on selling point, seize these potential customer's concern, promote transformation.


 


different industries, enterprises, product terms of the broad category and the distinction between fine classes may be different, such as "IELTS training" for the specialized IELTS training institutions may be a large category, and the agency for various training business enrollment agencies may be a fine class, please according to their own flexible nature of the business to grasp.


 


2. Popular word





your potential customers may use some colloquial expressions, such as "I want to open a dry cleaning shop", "which English training organization is good" and "how to learn English". The use of this type of search term for the general consumer, search purposes may be based on information acquisition, the results of the business promotion of different levels of attention to bring you the effect of transformation and business value is also different, it is recommended that you based on your business characteristics to try.


 


3. Regional CI


 


is the combination of the above product words, popular words and geographical names, such as "Beijing French training Course", "Shanghai City Express" and so on. Search for such words of the Netizen's business intent is more clear, generally want to local consumption/purchase, suggest you in the creative focus on product/service geographical convenience.


 


4. Brand Words


 


that contains your own brand keywords, such as "Baidu", "there ah" and so on, or some proprietary brand asset name, such as your business has proprietary technology, patent name, etc., but you can not submit infringement of other people's intellectual property rights keywords.


 


5. Crowd related words


 


users do not directly express the demand for products/services, but the search term expresses other relevant points of interest, and your potential customer base may be highly coincident. You can present the results of the promotion in front of these potential users, attract their attention, stimulate their desire to buy. For example, attention to South Korea study, Korean enterprises recruit netizens, may have to learn Korean potential demand, may also be your potential customers.


 


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