Small head Bidding management tools teach you how to beat a competitor

The first step: research strategy

Any competition is a requirement for us to prepare before the game, and SEO is the same, assuming that the strategy is not discussed, then the new station does not have seniority to defeat the competitor. The new station just on line, the formulation strategy is very important, here strategy, most refers to is the key word selection. I think that the selection of a good keyword talent true to the new station, and then gradually open, and ultimately defeated opponents, the home page position. About the new station, choose the key words should be careful what? I think there are the following two points:

(1) The keyword must be tailored. Many new stations on the line blindly pick keywords, such as the selection of a wide range of words, such as "buy clothes" and other words, these words are too wide to be useful conversion flow, and the competitiveness is quite large, the new station to do a short time is impossible, unless the use of black hat. So the new station pick keyword first criterion is to tailor, try to pick some of the industry's long tail keyword, such as to "Where to buy clothes", "xx clothes best", so as to reduce http://www.aliyun.com/zixun/aggregation/6922. HTML "> work pressure, and can also bring a lot of useful traffic.

(2) Control the key words of the scheme. Many SEO er when doing a new station will prefer to optimize a page or a key word, such a single excessive optimization may cause the right to fall. So it is important to manipulate the keyword scheme. The author's suggestion is that you can put the main keyword, that is, the difficulty of the high, focus on the optimization of the home page, and the medium difficulty can be placed on the level two page, long tail words can be placed in the article page, which can be useful to loosen the weight of the page, but also together to make multiple keywords to optimize, is a very useful way forward traffic.

Step Two: Abundant content

This step is very important, many search engine optimization er too much favor outside the chain, the chain on the site ranking effect is really useful, but about a new station, assuming that there are few articles, to make thousands of outside the chain, get the end will only be baiduk off. Therefore, the discussion good strategy, selects the good key word, starts to be abundant good new station content. According to the author's experience, the new station in the early stage can be used as the main + collection supplemented by the method to abundant content, collection can go to some of the relevant sites to collect some articles, can be a two-day, title and beginning to end the best all from a write, and the first best can be a day, of course, the so-called initiative is the demand you look at an article, Then use their own words to write down, so the weight of the new station for progress is very helpful. In the article to properly add keywords, anchor text, adhere to, usually less than half a month, the new station will have a certain ranking.

Step Three: External expansion

Well, the content is also abundant, the site also has a certain ranking, the next thing to do is to continue to carry out the chain. The outward expansion is not only a chain, but also the need to use other methods to promote the site. Outside the chain of progress ranking useful, why also to promote the site? We all know, the Baidu algorithm mentions that a website's click-through assumption is extremely good, is also helpful to the ranking. Website implementation can use a variety of implementation methods: micro-blog implementation, e-mail implementation, offline implementation, and so on, here is not one by one Chen. As for the chain, the author thought that in fact, the new station in two months is not too much demand outside the chain, you can do four or five a day on the outside of the chain is enough, and then there must be weight and input again to choose to change friends chain, will soon be on the homepage.

The source of this paper is small head bidding station http://www.xndjingjia.com