Small head bidding software F analysis of three misunderstandings frequently encountered in bidding promotion

Myth 1: The quality of Samsung is high, as long as the price can jump left


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in Baidu bidding operators, there are many people see the quality of Baidu is 1-3 stars, it is simple to think that the quality of Baidu is 1, 2, 3, and Samsung is the quality of high. Obviously in the account operation experience and Baidu to explain to us is wrong, in Baidu to the official saying: The quality of three stars is a range of quality, and the specific quality is a number of components. And in the actual operation of the account, we will find a lot of so-called Samsung words, there are many do not jump to the left, and the promotion of link-bit will be more than others or their other accounts higher prices can go up, or even less than 2 stars of the word. In fact, in my account in the actual operation of the basic rarely look at the stars, if you want to see is just a star, and then according to other data in the analysis of the word in the process of showing whether there is really a low quality. Sometimes I try to understand the concept of the stars, sometimes it is also trying to guess the quality of the stars of different numbers is not a part of the phenomenon of overlap, but sometimes also found in these overlapping parts if reflected in the account of a star and Samsung overlap Part of the two star range included. Here, I hope you can pay attention to the bid and the actual ranking of a series of comprehensive data to judge the quality of their own. For the situation that can not jump left, or high price no higher, according to the account optimization process to operate.


 


Myth 2: Account keyword ranking to be adjusted at all times


 


in contact, there are many bidding Commissioner complained to me, he has thousands of words a day or even tens of thousands of words to adjust the price, time is not enough. Others complain that the company is not willing to buy pricing software, but let him constantly adjust the price. In fact, the only purpose is to save money. If I heard this complaint a year ago, I think it is normal, because then Baidu's classic version. Since December 2009 Phoenix Nest System On-line, I think this problem should not have appeared. Baidu is now a single click Price = (Next bid * Next name quality)/keyword quality degree +0.01, in this context, the price, quality, and quality of your next keyword are determined by any period of time, when some of your competitors are offline, Your single click price will fall. No special consideration should be given to the CPC cost of the competitor.





misunderstanding 3: Baidu bid is price adjustment, carding account


 


finally inkey to remind everyone, bidding commissioner This position includes some bosses think that is a day in the Baidu account, in fact, Baidu bidding commissioner not only to adjust the auction account, and the time to test the site data, and also for Baidu account related needs planning landing page and consider user experience factors. Monitoring data is to better optimize the bidding account, and planning to make landing page first is to increase the conversion rate of the page, the second to reduce the bounce rate, which is also on the bidding account keyword quality improvement. For the user experience of the page, the competition commissioner to put forward their own needs, including the content of the Web page experience, aesthetic degree of experience, the user's interactive experience, the speed of Web page opening and so on, to promote transformation.


 


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