Small head bidding software on the three realms of bidding promotion

When starting to contact the bidding, the key words, account structure, creativity, click-through rate and so on all of us are fresh, when you see, you will want to "auction it"; but when you create account structures, add keywords, compose ideas, and adjust accounts, you begin to realize the complexity, intelligence, and power of bidding. Understand the part of the essence of the bidding, to "see the mountain is not a mountain, see water is not water" realm; In the course of your actual operation, discover problem http://www.aliyun.com/zixun/aggregation/7432.html "> Solve problems, Improve the quality of the keyword, your final gaze will focus on the click-through, to see the mountain is a mountain, see water is the stage of water.


 


account structure, creative attractiveness and fluency, keyword and creative relevance, keyword clicks, account history and other factors combined to affect the quality of the keyword. Around these factors, we learn and operate in the process, at different stages, optimize the quality of the keyword, the focus will be different.


 


bidding three stages:


 


Mountain is a mountain, see Water is water


 


we focus on the originality of fluency and quality, around the key words, we are moving towards creative fluency and the direction of the effort to attract potential customers attention.


 


1, the smoothness of the judgment standard we can do this:


 


① will be the keyword into the unit all the wildcard characters of the creative idea 1, creative 2 ..., if there are any 1 not fluent, then this keyword is not fluent;


 


② if the creative n no wildcard character, then judge the original creative literal is fluent, if the original is not fluent, then this keyword is not fluent (in this case, the unit all keywords are not fluent)


 


③ above situation is fluent, the word key words fluent.


 


through the above three points we can draw the following conclusions:





① wildcard is very important, otherwise you think it is useless to fluent;


 


② creative fluency to follow the rules of the cask, we must ensure that each is consistent with the standard of fluency can be;


 


③ account structure is the basis: the structure is the same, the meaning is very important;


 


2, in addition, besides fluent also must pay attention to the quality, to ensure that the creative writing contains keywords, the best choice wildcard, to ensure that the ads in search results in red.


 


here is the floating red refers to the site's ads to ensure that the user in search engines to search for keywords, because we do not know that users will actually search the search engine for such keywords, Baidu specifically set up the advertising wildcard, in the creation of creative advertising, where the key words appear, Insert wildcard characters, then no matter what users search the search engine keyword, advertising creative advertising will automatically match, to ensure that the ads can appear red, this point on the quality of the rankings is very large.


 


Two, see Mountain is not mountain, see water is not water


 


in the further learning process found that only creative fluency is far from enough, creativity and key departments are closely related, the key words to the same meaning as the target page, this becomes the goal of the struggle at this stage.


 


keyword and creative relevance can be optimized in this way:


 


① Search term information can be as complete as possible in the creative.


 


For example, when searching for "server hire," The relevance of "server hire" in the creative presentation is greater than the "server".


 


② and search terms meaning different ideas don't add


 


Search "Henan IDC", show the relevance of "IDC" than the show "Sichuan IDC" the relevance of large.


 


Three, see Mountain is mountain, see Water is water


 


through the phenomenon to see the essence, grasp the point, missed moment is now. A higher click-through rate indicates that a potential customer is more interested in and approved of your information.


 


above we mentioned to improve the fluency of ideas, improve the relevance of keywords and ideas, in the final analysis is to attract users to click, and the relevance and creative writing level is affected by the impact of the click rate to affect the quality of the keyword. So click-through is the real core (in this ignores the arrangement and location, matching and other factors).


 


increase the Click rate we have to return to the above described, that is:


 


① simple and quick to tell netizens what they want right here.


 


② to highlight your strengths.


 


Small head bidding software to provide trial writing.


 


Service Hotline: 025-68781274


 


on duty qq:1966359893


 


in person to guide, provide full technical support.


 


Official Address: www.ppctui.com