Small head. Comparison of keyword phrase matching and wide matching

Today, small head bidding software small series to talk about Baidu bid to promote keyword matching in the phrase matching-the core contains the comparison with a wide range of matches!


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phrase matching there are actually three matching patterns (11545.html in the previous article "> We have specifically introduced, you can click on the reference), but today we only describe the core matches are as follows:


 


phrase-core contains: When the user search Word contains your keywords or the core of your keywords, or contains your keywords or the core parts of your keywords inserted, reversed and synonymous form, the system will be able to automatically show your promotional results. The keyword "Ford Fox transformation" as an example, in the phrase-core contains matching selection, may trigger the extension results of the search term for "Ford Fox Transformation", "Beijing Ford Fox Makeover", "Ford White Fox Makeover", "reformed Ford Fox", "Ford Fox modification", "White classic Fox Makeover" and " Fox Makeover "and so on. "Audi A6 Transformation", "Ford Fox Car Wash" and other similar keywords can not trigger your promotional results.


 


uses a wide range of matches, and even if you do not submit these words, your promotional results may be presented as an opportunity for users to search for words that are highly correlated with your keywords.


 


to the keyword "English training" for example, in a wide range of matching methods:


 


may trigger the promotional results of the search terms include:


 


1 Synonyms: English training, English training


 


2) Related words: foreign language training English summer training


 


3 variant form (such as, add space, word order upside down, typos, etc.): English training, summer training English


 


4 The phrase that contains the keyword completely (word order cannot be reversed): English training Summer course, which English training organization good





when using a wide range of matches, you can see which search terms trigger your promotional results by searching for Word reports (report-Custom Reports-search term reports). If you see the unrelated search terms, and through Baidu statistics found that these words can not bring transformation, then you can use negative keywords, so that the search words containing these words do not trigger your promotion results, so that more accurate positioning potential customers, reduce the cost of conversion, improve your ROI. Of course, phrase matching is also possible!


 


in fact, from the above two matching patterns, we can see that many of their matching conditions are similar, such as: the core of the phrase "insertion, reversal and synonymous" with a wide range of "variants, synonyms and complete inclusion" is almost indistinguishable!


 


But in contrast between the two matching modes, the most noteworthy is the difference between the so-called "related words (wide match)" and "the core words (phrase core match) of the keywords". These two ranges determine the rules that directly determine the matching range of our two matching patterns, in-depth, I do not speak, we understand.


 


in short, I personally in the selection of matching mode, phrase matching basically do not choose the core match, in many cases, choose the core is not as wide as possible! Of course, the last sentence only represents personal opinion, if there are different views can explore each other, learn from each other and common progress!


 


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