Small head Promotion Bidding assistant teaches you to bid basic skill

Source: Internet
Author: User
In Chinese search engine category http://www.aliyun.com/zixun/aggregation/12579.html ">baidu Eminence, Baidu bidding into a number of corporate network marketing must go road, Many websites have been bidding for a more secure ranking. Website optimization is to Baidu bidding and search engine optimization to complete contact.

One, the choice of key words many time keyword choice is the most difficult to master, the key word to match the search habits of netizens, to this word attention to a higher degree. As long as this word, it helps to make netizens become our customers, improve conversion rate.

Second, the Baidu Account Scheme and unit to establish a reasonable Baidu account plan and unit more conducive to account maintenance and implementation. The more precise the unit is, the simpler it is to control the quotation and rank. Under the scheme is divided into units, cell storage keywords, keyword participle is usually the rule of "layout, meaning near." The two are co-ordinated to make the depiction more likely to match and reach higher quality measurements.

Three, the concept of the keyword description of the compilation usually a unit consists of 5-30 keywords, three ideas. The sentence fluency is the first, the title, the idea 1, the idea 2 must include the key word, each kind of description as far as possible mutually complements. The unit first write the idea, two stars and a star of the key words alone to write ideas, quality measurement will follow the user to find and shake, to time attention.

Keywords matching method keyword matching method is divided into exact match, phrase matching and wide matching three kinds, different time period account matching method is also different. Different keywords use different matching methods to get a different effect. Find the shortcomings of the matching method, and after the later technical means to compensate for these shortcomings, draw up a different keyword matching method and on-line time period.

The bid of the keyword and the bid of the Rank keyword should be adjusted according to the current situation of the account, and the policy function is related to the whole competition situation. Not the same as the role of the same, different time slots should be set a different bid means to compete with the lowest quotations take place the best role. Anyway, the status of the arrangement affects the whole account.

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