Small head talking about the effect of "accurate negation keyword" in bidding promotion

Baidu background upgrade, careful users may have found, in the Plan or Unit Settings page, there is a new face-"accurate negative keyword."


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This is a new member of the Negative keyword family. As the name suggests, "exact negative keyword" uses the "precise" negative way, that is, if you submit a word "white" as a precise negative keyword, "white" word will no longer trigger your promotion results, and "white paint", "white paint" (If you run the paint business) it is still possible to trigger your promotional results.


 


By contrast, "the exact negative keyword" of "brother", the negative keyword is very different. Negative keyword using a "phrase" negative, including this negative keyword search words will not start your promotional results. If you set "white" as negative keywords, "white paint", "white paint" (we assume you still operate the paint business) will not trigger your promotional results.


 


in the right input box, you can enter the negative keyword you want to set or the exact negative keyword. Please note that you can set the exact negative keyword by selecting the option shown in the figure.


 


Baidu bid promotion, accurate negative keyword


 


negative keywords and accurate negative keywords are to help you filter some of the search terms. If you report through search terms that there are some search terms that bring you traffic, and that these words are not relevant to your business, you can prevent these words from triggering your promotional results by setting negative keywords and exact negative keywords.


 


For example:


 


For example, you are a mobile phone business, and only sell mobile phones, not responsible for maintenance. You sell a cell phone called chocolate, choose "Chocolate Phone" as a keyword and set for a wide range of matches, ready to use Baidu to promote it.


 


But after a few days of promotion, you looked at the search word report-Yo, a lot of people through the search for "chocolate Phone repair" a class of words came to your site, this How to do, you do not sell regardless of repair, this part of the flow is not wasted it?


 


at this time, "negative keyword" will be useful. You can "chocolate phone repair" Set as negative keyword, so with "chocolate cell phone Repair", "chocolate cell phone repair point", "Find chocolate repair" These words search netizens will never see your promotion results;


 


after a few days you also found that a lot of people are searching for "chocolate" came to your site-"chocolate" is to eat ah, the people who search chocolate is not necessarily to buy mobile phones, this can not, you have to give the word also. But the problem, if the "chocolate" set as "negative keyword", search "chocolate phone" people can not find you.


 


this time, the "exact negative keyword" appeared. "Chocolate" set to "accurate negative keyword", so only the search for "chocolate" the person will not see your promotion results.


 


you also found that the "negative keyword" and "exact negative keyword", the scope of action is not the same, use the need to distinguish. Specific to your account how to apply, smart you must already know it.


 


Small head bidding software to provide trial writing.


 


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