Small knife: SEO Novice Choice Keyword 5 note

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have been talking about how to optimize the site chain, outside the chain, and so on, and today should change the topic to talk about the choice of site keywords. Site keyword selection should be in the site has not begun to do before the set, if the keyword choice is improper, bring the result is very serious, because certainly after the key words, for example once built station three months, then you want to change your key words, so the impact on the site is very large, detailed in the site rankings and the weight of the site , we need the right choice of keywords, perhaps you choose the keyword compare less people to search it, then your keyword ranking again high, the site traffic also can not mention. Of course, if the key words wrong, it should not be. Here to talk about webmaster correct choice of the site keyword should pay attention to five items.

1, keyword competition should not be too intense

Some stationmaster, because the website optimizes the knowledge to compare few, a beginning to choose the keyword in the search engine too hot, the assumption is a professional selling gifts company website, Enterprises want to take the word "gift" to do the site ranking optimization, software development companies want to take the word "software" to do site ranking optimization and so on. Like such a keyword, ranking to do the first page of hope is relatively slim, unless you want to spend a lot of money and time to do this keyword ranking, or please decisively give up. In other words, even if you have the heat of the key words in front of the line, you can search this kind of heat keyword visitors, his purpose is not how to understand. Searching for a gift, does he want to buy a gift? The question is hard to say. This kind of word visitors are fundamentally not clear about the purpose, so the possibility of bringing benefits to your site is reduced.

2, keyword needs targeted

Your site's main keyword not too special, not too short, just like our keyword is "Shanghai website establishment", because we are engaged in regional business, customers from Shanghai, so we in order to prevent the keyword too hot, but also afraid of not targeted, do not choose "Site establishment", chose the "Shanghai website Establishment."

4, the choice of large number of search, competition, small key words

A good analogy is the search volume is large, competition and small keywords, some keywords may be in the competition of the same keyword site is very much, so that the key words brought about by the practice of reducing the effectiveness of the use of a lot of money and time, the hard work of my site to optimize the keyword to the front, in practice, perhaps you do is a waste of

3, do not use the company's name as the key words

Few people or no one is going to use your company's name as a keyword to search your site, you should do a market research before doing the website, for example, to consult with customers or friends outside the company, pretend to find someone to do the business online, what keywords they will use to search for sites.

5, do not use irrelevant words as the main keyword

This method, perhaps a lot of people in the past, but now the search engine does not work, bring perhaps just a little bit unrelated to the site traffic, but will affect the user experience, seriously reduce the credibility of the site, time is long, there may be search engines blacklisted, no longer included.

Due to the limited ability of personal expression, but I also try to make everyone webmaster friends can read I said every word, as well as the center of the article. The last knife also want to know more, more senior SEO practitioners, New SEO optimization Group: 68204508. Author: Knife article by the Electric Business Circle (http://www.tianxiafx.com/) network provided, A5 starting.