Small knife: Weibo search engine Optimization value analysis

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Microblogging is very hot, I believe that we will not be unfamiliar. The social transformation of Google's search rankings is about Google's integration of Twitter and the integration of Facebook. Twitter, Chinese users have no luck. But at home, there are still two microblogging service providers. One is Sina, one is Tencent, is now playing a full, but who wins who defeated, we are not interested. What we want to know is that microblogging is helpful to SEO.

Link data on Twitter, user information, do not know whether Google has started to extract features into the Google rankings algorithm has not. But what we do know is that Google has integrated Twitter information, which means that if you have a Twitter account, your Twitter message may not know when Google will be shown to the search results. You don't know what information will be sent to Google to search results.

Zac an experiment on his Tencent microblog to test whether the link in Tencent's microblog has been ranked. Zac entered a string of meaningless words, and then took his blog address. The result of the experiment is that his Tencent microblog is up. But the blog's ranking did not go up.

From the Zac experiment, it is clear that he did not achieve his goal, because his blog did not get ranked. But any SEO experiment, can not give a definite test termination time. Perhaps after the article was written, Zac's blog rankings went up. Zac the subject of the experiment.

Search engine is to integrate the Internet information as the mission, the search engine can not do without information, like fish inseparable from water. Since Weibo is also a kind of information, then Weibo will certainly participate in the search engine index, sorting system inside. Google, for example, now an active microblogging users, such as Kai-fu Lee sent a message, Google will be included in 5 minutes, and is included in the form of the microblogging URL, not just update kai-fu Lee Weibo overall information. Included in the efficiency of this issue, is not necessarily just Kai-fu Lee This level of micro-blog. This question has not been studied carefully, just for example.

From the traditional search engine point of view microblogging:

1, micro-bo information features:

Weibo is a kind of information, but Weibo is micro-information. From the perspective of relevance, connotation and so on, it is not compared with the traditional Web page information characteristics. But microblogging information represents a sudden, real-time, and so on information, very important attributes. Fast, real-time with these two characteristics of information, search engine is even more can not ignore.

2, Weibo faced with the search system issues:

Now search engine's complete search sorting system is based on the traditional web page information processing design. Microblogging micro-information, also can not play with the web information. Think of a 140-word microblog that competes with a rich Web page? Don't say a tweet, even if it's a topic, it can't compete with the information on a Web page.

Speculation is also why Google integrates Twitter messages in the form of news messages. Because the traditional search sort, need to involve content, link, weight and other factors. These are not available in the current microblogging.

3, microblogging how to affect SEO:

Kai-Fu Lee's microblog address of the PR value is 6, if the Micro-blog page has export links, it is undoubtedly the micro-bo SEO the most direct impact. In addition, micro-blog information, links, are found in the search engine has not been extracted and given these links, the content of how high weight. Due to the limited ability of personal expression, but I also try to make everyone webmaster friends can read I said every word, as well as the center of the article. The last knife also want to know more, more senior SEO practitioners, New SEO optimization Group: 68204508.

Author: The knife article is provided by the foreign Exchange Investment Trading (http://www.tianxiafx.com) NET, A5 starts.