Small local website Development Thinking Sword Walk slant

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This article takes the unique angle of view, uses the Subversion tradition the method, for Stationmaster friend shares the website development New Idea. Generally speaking: small city sites must be streamlined, rich content, the content of the site must be strong local relevance! The theme is prominent, the profit channel diversification. To jump out of the site and do the site, can not be limited to the established idea of death!

The development of the Web site is the same as the real business model, there are rules and methods. And out of the site to do the site, walking curve of the national development Line, is no doubt a small city web site development shortcuts. The following is my own "Loudi people Network" development experience as a blueprint for everyone to share about making money, improve the impact of the site. Thinking to decide the way out. Webmaster friends must calm down to savor, can guarantee is, if you understand, then your site is not far from success!

1. As a local site, IP is not important, GG PR value is not important!

I see the webmaster friends, often tangled in the site of the PR value, in the IP and traffic on the rivalry! Yes, these metrics are more important, but not the most important, to the site. Especially as a local site, as a new station. IP and traffic needs to slowly, if the eyes just stare at the IP and traffic, it is difficult to grasp the essence of the local station, that is, information localization, will not have more time and energy to expand new users, the development of local offline activities. Then you will say: The site has no traffic and influence how to make money? My answer is: Please look at the 5th below, use other people's resources to make money, and publicize themselves. Improve the prestige of your website in operation.

2. Small local site positioning, the layout of the plate to be streamlined!

Because the city is relatively small population, the demand for the network is not very large, so as far as possible, because some of the post is difficult to come up, such as in Loudi home network for example. Chat and entertainment Irrigation two sections of the nature of the difference is not small, can be combined. Active entertainment and outdoor can be used as a forum, such benefits are information concentration, so that members feel something to see. The amount of information as a small place is not much, and the manpower cannot keep up. The plates are relatively refined after being streamlined. Forum construction must find the local characteristics, such as the tourist attractions of Zhangjiajie as an example, should pay more attention to tourism information and information.

Overall, as local websites and forums. The following must be the necessary sections: real estate, second-hand housing, decoration building materials, automobiles, wedding, childcare, group purchase, tourism and so on. In the formulation of the section, to refer to the region has no similar sites and sections. Know the enemy, the heart of the bottom is good to formulate countermeasures. For example, our city real estate is very hot, and there are many real estate sites, and two have done very well, if the competition with the other side does not have an advantage. Therefore, I decided to differentiate the competition. To change the real estate channel to the landlord community, the surface is only a literal difference, the actual difference is essential. Most of the real estate network to news-oriented, mainly developers sent advertising text. And I stand is to the owner of the real estate on the comments of the main information. Is the grassroots and the owner of their own communication platform, the expression of information more intuitive more real. So more credibility! After this change, I station owner channel in Loudi influence big increase!

In addition, I am familiar with decoration and building materials industry, so will decorate the plate as the development focus, the current character Loudi has occupied the opportunity.

3. The content of the site, local relevance is stronger.

Serve as a local station for locals. And as a personal site (mostly), we do not have the energy to engage in all-inclusive, no need to do blog + album + Friends + News + Forum .... The more categories we engage in, the worse the quality of our site will be. So be concise. User experience to be intuitive, we must people-oriented, do the local people most concerned about the real content. Don't do anything that has nothing to do with the place. Do not make too much of politics, do not engage in a broad and perfunctory things. The user experience aspect: the simpler the better, the less the user limit the better.

4. Beats, good at hype and planning

Website development must be hype, can not follow the normal route, we loudi People's network since the establishment of the station, has never stopped under the line activities planning. Within a year to participate in the Mao Ning in Loudi concert, and has the honor to become the official website of the event, the local park parent-child party, as well as building materials and so on and the hype of the way is also a lot of insider in the time inconvenient to disclose, in the future to consider writing an article.

5, out of the site to do the site! (Focus of this article)

Out of the regular site of the circle, out of the established site of the thinking of imprisonment. Take a unique approach to the site, the site as one of the tools. Clever use of all the local sites and forums to publish activity information, such as local Baidu Bar, forum, news sites, including with their competitors to win. The local QQ group recruit activists and so on. Offline promotions, flyers, posters, etc. Including the full use of local media, television, radio, newspapers. Some good activities local media like to participate and report.

6. Jump out of the established profit model

The local site's profit model is many, not limited to online tutorials and models. Loudi People network as an example: because this site attaches importance to home improvement information, the site gathered a group of decoration owners. Therefore, the organization of the renovation of the group, offline activities are a good way. including local ticketing commission (movie tickets, concert tickets, travel tickets, etc.), including local businesses and businesses worried about the negative impact of the site, the site regularly pay protection fees. Haha this kind of lack of a theory, a bit of the eggs, the taste of the impact of user Word-of-mouth, this is not recommended. This site has never been used, also do not intend to use.

7. The activity is the magic weapon of the local website development!

Activities are the key to the development of local Web sites, engage in activities have the following advantages:

One is to gather popularity, expand the site momentum, improve site visibility!

Second, activities can win profits, can make the website sustainable development.

Third, the activities can be combined with businesses and enterprises, to win the support of enterprises and businesses, bring advertising revenue.

Four is the activity can form virtuous circle, lead the participant to carry on the word-of-mouth propaganda!

Five is to improve the webmaster's organizational ability and planning ability!

Full text, Loudi people net www.738s.com stationmaster handwriting