Small loss: 5 months of failure to start a business, fresh O2O is a false proposition?

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In the face of many fresh electricity business is precarious, difficult, investors are not optimistic about the prospects of the situation, whether fresh O2O electric business is really just a pseudo proposition? The writer is a student entrepreneur, from the beginning to the small and the United States and fresh electricity business confidence, to after 5 months of hands-on practice finally announced failure, he encountered what difficulties and setbacks? What are the feelings and experience to share? Then I look at the dark Horse.

020, fresh electricity business, the new venture, bright label but can't hide my heart sadness.

The fruit runs, becomes the scar which I do not want to uncover again.

July 2013, saw the original barbecue and fruit cool entrepreneurial story of me, can't restrain the heart surging, I feel O2O era has come, fresh electricity business is promising.

See a lot of fresh electricity business of the precarious, difficult, I do not think that I can do a small and beautiful fresh electricity business.

I personally analyzed: The biggest cost of fresh electricity business is its logistics costs, and logistics costs is the human cost, if there is no stable orders, the region's single volume coverage, higher customer unit prices, it is difficult to digest the human cost.

Fresh product selection, because there is no better supply channels, I did not choose seafood, vegetables, but the choice of fruit, ordinary fruit. According to my small partner's experience of selling fruit, the gross profit margin of the fruit, can have about 60%, 100% gross margin also is more normal. Exactly, in our business location not far away, there is a fruit wholesale market, purchase channels have.

Since the use of Internet thinking to do fresh, personal feeling the most important role of the Internet is marketing, so we built a micro-blog, micro-letter, but also put money to shoot a promotional video. Internet marketing of the audience is not big Uncle aunt, is young, the younger generation. The most concentrated place in this group is on the university campus. College students, almost everyone has Weibo, all with micro-letter, especially suitable for internet marketing. In college, many girls like to eat fruit, almost every day to spend some. And a dormitory 4-6 people, dense dormitory area is the unit area of high order rate, and popular campus part-time, recruit some college students, can reduce labor costs.

Marketing models, products, customers, operating costs, investment risk and profit analysis, the future development prospects, consider repeatedly, my partner and I selected at the end of August 2013 to start our entrepreneurial journey.

Siting, renting, buying equipment, selecting software, establishing order processing and financial system, standardizing operation procedure, recruiting part-time, training staff, developing distribution plan. I am convinced that the size of the heart, the stage is how big. The company is small, clear process, reasonable system, perfect financial is necessary. Perhaps soon we will be financing, we will grow and develop, open chain stores.

No flyers, no posters, no ground publicity, so, with a few good links to the micro-broad V of the forwarding of our video and the opening of the news, we thought it completed the early publicity, thinking that this is the use of the Internet to operate traditional industries.

One months of preparation, September 25, opening. On the opening day, we entered more than 1000 fruits, but 3 days sold less than 100 yuan. The fruit could not be put away, we had to dispose of it, and we found a fruit stall to dispose of the remaining fruit at a very low price. Then, because of the personalized fruit differences, a few buyers, and complained that grapefruit acid, grape sweet, orange good-looking not delicious. We can only weep bitterly.

Please have a part-time job to do nothing, we can only embarrassed settlement wages, said sorry. Soon, Shilai Pro, school holidays, students have gone home, we have just opened the shop, suspended business.

During 11, I thought about our early problems. Orders too little too small, not suitable for bulk procurement, once large quantities of procurement, we can not digest inventory. Marketing means single, only a few micro-broad v forwarding, can not effectively cover the public. We need to pass through some lines of communication: flyers, posters, banners. Sourcing, because of the difference of fruit, we will not pick fruit, we can and some experienced fruit vendors together.

After 11, I went to find some large consumption of fruit catering enterprises to obtain a stable order. We have found a better understanding of the school situation of students, the development of offline marketing programs.

In order to boost the confidence of the team, I wrote a beautiful business plan, and went to a local famous fruit chain supermarket to seek sourcing support.

I think, although the early adverse, but we already know the problem, it is not late to mend.

Soon, my partner and I successfully met the owner of the fruit supermarket, the first meeting, he carefully read the business plan, said very intent. He wants us to put forward a stake in the scheme. Soon, the second meeting, we have not talked about the scheme, his series on the cost, profit margin analysis, time and again, repeatedly denied that our fruit is difficult to have as the electricity business, profitable difficult.

In a few days, the partners wanted to withdraw their funds.

Soon, I also inadvertently fighting.

Fruit boy run, lame ...

Write the story today, not to warn, I always feel that fresh electricity business is not a false proposition, but promising. There are many failure cases, the reasons for failure are different, but the winners, in addition to persistence, is the ultimate. I hope that later people can go farther, better.