Small Ma Ming Ma Shan: How to do the search PR?

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

Recently, the author through two articles, "Network PR: What is the search PR" "search PR value and meaning" about the specific concept of search PR, as well as the value and significance, this article we will throw some of the actual combat ideas and ideas.

Because it is a search for public relations, we targeted the crowd is to search users, this is an important area of network marketing, but also a more professional direction, the author of the small Ma Ming Marketing Organization Ma Shan on this professional direction, of course, the actual work also need to consider the PR of the non-search. So, how to do the search PR?

First step requirements analysis-find the target word

Do a lot of things, are need to do first needs analysis, of course, search PR is no exception. Do the purpose of the search PR is to let the target users of the enterprise or brand to create a trust for the deal to do the groundwork. So how do you tell the target group? That is by keyword, imagine a netizen want to know a company or a product will do? will certainly search the enterprise "brand" "Company Name" "Product Name", this with the author Ma Shan once proposed three search theory has similar, have puzzled place can to small Ma Ming official website Consultation Online consultant, So these words are the key words in the search PR work.

Second Step information optimization-Optimizing network information

We all know that the site can be optimized, in fact, any information on the network can be optimized, forum posts, news, blogs and so on, through the successful optimization of the information to better reflect their own value, and to achieve the target group search, show the benefit of the enterprise sales information. For example, the company's official website, Corporate encyclopedia, corporate blog, corporate news and so on.

One might say that we are doing all this work? The question is whether the show in the place, if only to do, but did not show out, or is very close to the position of the show is not, are not able to achieve a good search PR effect.

Each enterprise's situation is different, may operate the method and the idea also has the difference, the concrete how to do, may with the small Ma Ming on-line consultant discussion, the customer provides the sufficient enterprise information, the small Ma Ming Network marketing consultant will plan for the enterprise a feasible search public relations implementation plan.

Third step bad information-crisis PR

We all hope that their businesses in the online Word-of-mouth good, I hope the information about the enterprise online is positive, but the fact is often not the case, the enterprise is difficult to avoid is some negative information, may be the individual customers encounter bad products are not handled well, or have competitors unfair competition, In short, companies often face these situations.

This step we need to do is, not satisfied with the customer to engage in satisfaction, the customer is just a picture of the interests of a good product to him, or to some value-added services, he is very happy. As long as the enterprise does not exist the overall product has the disadvantage of a good solution. Then clean up the bad information, or squeeze to the very back of the position, which is the most important search PR, suppress negative information.

Fourth Step network promotion-introduce target group

To do the above three steps, you can make great efforts to engage in network promotion, to maximize the number of target groups into the enterprise's "Information Circle", is to enhance the company's products and brands of concern, attention to these netizens will inevitably go to search these words, and we have done in advance of the search PR, the customer entered the search information circle after , the possibility of transforming into an enterprise customer will be very high.

The above is the idea and direction of elaboration, specific operation must have a lot of skills, need to have experienced network marketing consultants to lead to do these things. Small Ma Ming Marketing agencies for many years committed to the search for public relations research and practice, has helped a number of enterprises to implement search PR marketing strategy, enterprises to provide their effective background information, small Ma Ming marketing organizations will arrange senior consultants for the Enterprise search PR implementation program.